The reasons for the explosion of ebony sauce are as follows:
At first, Tik Tok network celebrities covered this sweet song one after another, and then a large number of short video platform users picked up this song and started the video BGM. With the combination of "Spring is the Season of Love" and "Valentine's Day Time", Ronghao Li's sweet singing quickly detonated the whole network, and led the e-commerce platform to snap up "plum sauce". # What is the sauce of ebony sauce #, # The search volume of ebony sauce has soared 200 times #, and # What is the immortal taste of ebony sauce # have appeared on various hot search lists.
Subsequently, music critics in the music circle debated whether "Mumeizi sauce" was too vulgar. A video representing Ding Taisheng suddenly went out of the circle, and # Ding Taisheng said that Mumeizi sauce was vulgar # ranked first in Weibo's hot search. According to the front-end data of Weibo, as of the evening of 22nd, the reading volume of this hot search has reached 370 million, forming a discussion of 2 10000, and # How to evaluate Ronghao Li Mume Sauce # also entered the hot search on the same day with the reading volume of190,000.
At present, the whole music circle and netizens on social media have collided with each other. As Ding Taisheng said, this work is "tacky". Some people think that Ronghao Li's works are "not so bad" and "not tacky". Others directly discuss how musicians play the game between "sincere creation" and "close to the flow". ...
Standing outside the controversy, in fact, the back of the ebony sauce directly reflects the new trend of "Tik Tok pushing songs" and even the changes in the Chinese music scene.
I. Timing, Emotion and Creation
Your shallow smile is like ebony sauce. These days, both surfers in Tik Tok and passers-by with 2G internet speed have received this ebony sauce actively or passively. The brainwashing melody and a bit straightforward and sweet lyrics make people call it "the peak" and feel a bit like "Lone Ranger 2.0".
Many people are wondering why this song written, composed, sung and produced by Ronghao Li was released in June 2022165438+1October and suddenly exploded.
As a matter of fact, the song "Wumeizi Sauce" was searched on various platforms several times as early as 165438+ 10, and it was covered by artists such as "Little Liu Zi" Cao Yang in June this year, and it became a hit in a small scale.
The resumption of fire in February is not only the blessing of special time nodes, but also the detonation of netizens' collective emotions, as well as the characteristics of the song itself, which is the result of the joint efforts of the three.
Specifically, the second round of concentrated popularity of "Wumeizi Sauce" was first detonated by Tik Tok and gradually spread on other social platforms. From the time dimension, it is a linear diffusion development with Valentine's Day as an opportunity.
According to Yunhe data, on February 8th, the week before Valentine's Day, # Your shallow smile is like ebony sauce # first boarded the hot search of Tik Tok, ranking 36th in the hot search of more than 5 million searches. A week later, on Valentine's Day, this work was really "broken".
In the early morning of Valentine's Day, # White Deer Singing Wumeizi Sauce # boarded the hot search in Weibo, and entered the Top 12 of Tik Tok hot search with more than 7 million searches that night. On Valentine's Day weekend, when the busy migrant workers finally had a large time to lie in bed and brush Tik Tok, this work ushered in a real "hot"-even on the hands of the heaviest short video platform of Laotie, this work also accounted for four hot searches.
White deer singing ebony sauce
However, Valentine's Day is just an opportunity. What really pokes young people is the sweet and greasy sugar in the song, which makes netizens feel the atmosphere of "falling in love" given by Valentine's Day, and the love story of Ronghao Li and Rainie Yang, which combine to produce a chemical reaction.
Under the double pressure of micro-individuals and macro-environment, in recent years, young people are "bored and have a bad attitude": the cardboard dog who learns to crawl and walk has become a frequent visitor to social platforms. As the first youth-only festival after the recovery of the epidemic, this year's Valentine's Day has undoubtedly been given more special significance-even if there is no true love in the real world, you can go to the trash can to participate in Valentine's Day, or listen to "plum sauce" on the short video platform and talk about an online love.
More importantly, young people have finally recovered their ability to love, and the appearance of "plum sauce" like an accelerant has made this collective mood even higher.
Second, the dispute between "vulgar" and "not vulgar"
However, there are many songs, and "Wumeizi Sauce" once again blew up the old old terrier who was "unsatisfactory in Chinese music".
Among them, the most typical and fuse is the comments of music critic Ding Taisheng.
In the video, he said helplessly, "As soon as I entered the chorus, a strong China local flavor was mixed with the fiery elements of the short video, which could not be hidden." Ding Taisheng even said that this work is "simply vulgar". "Use the word vulgar to describe this song, and the word vulgar has become vulgar."
Ding Taisheng's Evaluation of "Plum Sauce"
Ding Taisheng also commented on the statement that "there is no distinction between high and low music" written by Ronghao Li and Ronghao Li Weibo.
Ronghao Li's problem now lies in his personal cognition. Ding Taisheng believes that Ronghao Li is not only biased in artistic cognition, but also has a poor personal model. Ronghao Li's biggest problem is his lack of reading. Ding Taisheng believes that these can be seen in the lyrics, which are "really uneducated" and "opportunistic".
Regarding music creation, Ding Taisheng thinks that artists should make breakthroughs, not be backward compatible.
In the video number, this video has more than 2000 comments. The first hot comment read: "Right to the point" and gained more than 1000 praises.
On social platforms, many netizens once again expressed their feelings that "the Chinese music scene is coming to an end". Some practitioners also said that this work is "not so bad."
Music critic and Weibo blogger @ Glory said on social media, "Ronghao Li's" Wumeizi Sauce ",combined with Ronghao Li's music presentation in recent years, is not so good, especially not as good as Ronghao Li's early works, but it is not as bad as some people approved."
@real Gandazi, a music blogger in Weibo, thinks that "ebony sauce" makes people "see that Ronghao Li has always been a person who likes new things". He believes that this work is "not wrong or tacky", and "it is actually a class offense to directly define ebony sauce as exclusive to young people working in small towns, and this view itself is discrimination".
In fact, Plum Sauce itself is a work with Tik Tok characteristics.
No matter the lyrics of the chorus with a great sense of picture, or the singing method of alternating true and false sounds brought by rhythm, melody line and jumping into intervals, people can think of many similar Tik Tok hot songs that have exploded in recent years, especially the melody line full of contrast and drama, which is the emphasis of traditional aesthetics and an important artistic creation means in the field of music and art.
On the other hand, the arrangement style of this work is also very Ronghao Li-like, which reminds people of the songs such as Li Bai that they heard a few years ago, and also reminds people of Jay Chou's Romantic Mobile Phone, which, in a sense, once again caused a wave of memory killings.
However, compared with the popularity of the song itself, the public's attention to the Chinese music scene is more gratifying. Only when different viewpoints collide will the Chinese music scene become "clearer and clearer".
Third, "Tik Tok Tug Song" is different?
In fact, although this year has just begun, Tik Tok, as an influential large-scale music announcement flow pool, has shown many new trends, whether from the time node, the turning point of the promotion of singer status or the song itself.
1. At this time node, Tik Tok pays more and more attention to new song recommendation.
Not only was "Wumeizi Sauce" released at the end of 2022 an instant hit, but according to the Tik Tok music list data updated in February of 17, 1 Bitter Coffee and No.2 Silly Love were released in 2023, and Popipo No.3 and No.5 were released in 2022, I remember. Last year, the renovation of classic old songs, such as Ai, the lonely sand beach and the farthest place, still occupied an important position in the music charts-the recommended frequency of new songs was obviously different from the characteristics of the renovated old songs in the past.
Why does Tik Tok pay more attention to new songs? One of the reasons may be related to the copyright of music-Tik Tok music is behind the two works on Tik Tok's hit single list Top2. However, the renovation of classic old songs recommended in previous years often has the problem of lack of copyright, which makes Tik Tok unable to catch the traffic and eventually becomes a diversion tool for streaming media platforms.
2. From online celebrities who "push songs but not people" to the mainstream of "people and songs are all red"
An entertainment observation "Singers are not popular" which was demonstrated in the article "Is Tik Tok Divine Comedy Still Affecting Chinese Music Pills" often appears on the platform of Tik Tok. However, from the analysis of this year's works, whether it is Zhao Lei's I Remember, Joey Yung's Let All the Rain Fall or Ronghao Li's Wumeizi Sauce, the holders of these works are the mainstream under the mature system of Chinese music.
3. The song abandons the picture and becomes the protagonist.
Tik Tok makes music announcements, and many works become popular by gestures, clicks and editing, which conforms to the overall characteristics of Tik Tok's "music for video service", but this year it shows the characteristics of music abandoning dance and "flying solo". Take "five sisters sauce" as an example. By analyzing the hot search of this song in Tik Tok, Yi Yue observed that Tik Tok has 10 hot search for "Mume sauce", but the hot search topic words pay more attention to music. After combing, it is found that 70% of the related hot searches, including the performance and singing of the music itself, the comments on the song itself, and the hot searches created by netizens.
According to the data of Insight Report on Digital Music Industry in China in 2022 released by Fastdata, the digital music market in China in 2022 was 49.47 billion yuan, down 3.4% year-on-year, and the industry entered a platform period, facing some stagnation.
This time, "Wumeizi Sauce" brought the first large-scale attention to the Chinese music scene in 2023, and even the whole network was hotly discussing it, which also made practitioners see that the Chinese music scene is still always concerned, remembered, spurred and encouraged.
I sincerely hope that more and more topic songs will be paid attention to and discussed in the future, so that the voice of "pills" in Chinese music will disappear in repeated debates and the music industry will smoothly usher in new high-quality growth.