Soft text marketing seems simple, but everyone who has worked in it knows that this is a typical industry that is easy to understand but difficult to understand. How many times does a seemingly ordinary article need to polish the pictures, titles, contents and typesetting behind it? Today, U Communication specially prepared a dry article written in soft language to share with you. Let's read it together! Hot spots In the new media era of information explosion, companies spend a lot of human and financial resources on advertising, which may not win word of mouth. At this time, we should pay attention to current events. Once the hot spot is found to have the momentum of communication, it is necessary to use this hot spot to quickly publish soft-text advertisements and detonate soft-text with the help of hot spots, so as to get twice the result with half the effort. Illustrated soft texts are as important as hamburgers and cokes, and pictures are another way to reflect the content of the articles. Judging from the current reading style of netizens after 80, 90 and 00, their preference for picture reading is far greater than that of words. For example, the marketing circle likes pictures in words. Netizen love figure, that is to say, matching pictures can bring twice the result with half the effort to soft text. Matching funny pictures with the main content of soft text will make the content of soft text more attractive. Type keywords appropriately First of all, the title of the soft article you write must contain keywords related to the corporate brand. The more specific the keyword, the more favorable it is for users to search and find. Then, in your soft text, there is a random paragraph at the beginning and end, and related keywords should also appear, so as to strive for the keyword occurrence rate of the whole soft text to reach about 5%. Soft title format: content keywords+brand keywords+useful and valuable words worth reading. Write content from the user's perspective. It is suggested that when writing marketing soft articles, we should not only write them well, but also grasp the psychology of users. Because the key point of soft text marketing is to grasp the user's psychology, we should focus on attacking the heart and challenge the user's psychological bottom line again and again until we break through the user's psychological bottom line and let users accept our soft text. Therefore, when writing soft articles, we should deeply understand the user's psychology, so as to accurately grasp the user's psychology and stimulate the user's desire to buy. Interacting with users and improving user stickiness is the process of communicating with fans. When you have finished publishing your soft articles on various platforms and channels, causing users to watch, then you have succeeded in the first step. Next, you use interactive ways to retain users, make users become your fans, continue to pay attention to your content and interact with users. The best thing to do is "millet". Let users have a sense of participation or accomplishment, so as to pay attention to you for a long time and become a loyal fan, and other follow-up promotion and sales work will become very easy. Finally, talk about the whole network. When promoting soft writing, we must thoroughly master some small skills of soft writing, and the words should be centered on the heart. In a series of processes from soft text planning to writing, we must have a clear grasp of the customer's psychology. The soft text written in this way can catch the user's eye.