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How does Taobao anchor extend the audience's stay?
This is really a matter of live broadcast quality in essence, so what aspects of live broadcast quality are involved?

It has something to do with the anchor's own positioning, mainly focusing on "giving priority to exporting talents to attract powder-realizing" or "commodity strategy leading commodities-promoting". The former must consider whether the dissemination of content is attractive enough. The look and feel, instant interaction and atmosphere creation of the live broadcast room are the key factors affecting the duration. The latter involves the preferential strategy of goods. Is it strong enough? Is the pre-publicity in place?

But in fact, as a store broadcast, the increase of fans has a lot to do with the operation of the store. Relying on the anchor's own efforts to drive the live broadcast room to carry out data transformation is a test of the anchor's own business ability. It is a long-term job to accumulate traffic on the platform by live broadcast quality. Every live broadcast must be taken seriously. Pay more attention to platform activities and keep up with hot topic marketing. If there is no additional promotion and publicity investment, rubbing hot spots may be the fastest and most possible space.

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