Not long ago, the State Administration for Industry and Commerce issued a notice, requiring all localities to strictly control the market access of moon cakes, and promptly ordered the over-packaged and unqualified moon cakes to be delisted. Earlier, the National Standardization Administration Committee announced the "new national standard" for the mooncake industry, which further formulated rules for the "slimming" of mooncakes. The new standard requires that the outer packaging of moon cakes should not exceed three layers, and it is suggested that the proportion of packaging cost in the total value should be reduced from 25% in 2005 to 12%. However, the luxury moon cakes popular in the market this year are still daunting. After some "disguise", the moon cakes with the same raw materials were sold at a staggering price. Luxury moon cakes are still entering the moon cake sales counters in major shopping malls and supermarkets today. Moon cakes are packaged in a variety of ways. The light materials are paper, plastic, metal, and some are even inlaid with jade. On September 9, the reporter visited several large supermarkets in Yiwu. All kinds of beautifully packaged mooncake gift boxes were placed in a very eye-catching position, and the packaging was very elegant. In the Trust-Mart in Xiuhu Square in Yiwu, dozens of brands of moon cakes are lined up from left to right, and the packaging of the same brand of moon cakes is often as many as seven or eight. Seeing a customer coming, a salesperson wearing classical clothes greeted her warmly, pointing to several mooncakes with a box of two or three hundred yuan. After half a turn, the reporter's eyes were fixed on a "star-studded" package. From the outside, the box is square and thick, and the surface of the box is inlaid with landscape pictures, giving people an antique feeling. Open the lid of the box, and eight brown boxes inlaid with simulated gems on the golden velvet cloth are arranged in turn. When I opened the small box again, I saw the protagonist-the moon cake wrapped in plastic film lying quietly inside. A look at the price, 998 yuan, can not help but be staggering. According to the salesperson, this is the most expensive moon cake in the supermarket, and the best materials are selected from the packaging to the filling of the moon cake. Why do you want to wrap it so luxuriously? The salesperson's answer is ironic: "For luxury packaging, everyone has their own hobbies. You see, there are eight iron boxes in this bag, and some customers like it and say they want to buy it back and fill it with ash. " In front of the moon cake container on the second floor of Century Lianhua Supermarket, the reporter chatted with Miss Yu, a salesgirl who is in her thirties and is from Yiwu. She was recruited temporarily by the manufacturer. "Most of the moon cakes we sell are produced in Guangdong, which are basically the top ten moon cakes in China. The quality and price are not bad." Miss Yu introduced that the whole mooncake counter is sold by their six salesmen, and the target sales this year is 1 10,000 yuan. "These four or five hundred yuan a box of moon cakes is luxury moon cakes? Is there too much packaging? " The reporter asked. Several salespeople shook their heads and said they didn't know. "Some moon cakes are expensive, mainly because of the addition of abalone, egg yolk and other materials." An elderly salesgirl said that only those with gold bars and tin foil can be considered as over-packaging, but in recent years, the state has strictly controlled it and manufacturers have been afraid to produce it. In fact, many mooncake boxes have already exceeded 12% of the mooncake value, and some even reached 200%. Miss Mao, a salesperson, said that packaging is very important. Only when the publicity is in place and the packaging is excellent will others be willing to pay a high price. Some customers like to pack luxurious moon cakes. Are mooncakes really that expensive? The boxed moon cakes at the counter of the shopping mall are so expensive, but the bulk moon cakes next to them are sold very cheaply. A few steps away from the Trust-Mart mooncake counter, several women were carrying plastic bags and buying mooncakes in front of the counter where bulk mooncakes were stacked. Most of these moon cakes cost only 20 to 30 yuan a kilogram, and the flavors are floss, lotus seed paste and red bean paste. First, an old man chose bulk moon cakes from 50 yuan, and then he chose one from 28 yuan, and bought seven or eight bulk moon cakes from Ningbo Yingfeng. After weighing, the meter shows that only 1 1 yuan is needed. Aunt Wu, a salesperson, is from Yiwu Yiting. She said: "When we were young, it was strange to see mooncakes wrapped in paper for a few cents. Now the packaging of moon cakes is varied, but it has lost its meaning. " From the ingredients list of moon cakes, the fillings of luxury moon cakes and simple moon cakes are almost the same: white flour, white syrup, alkaline water, raw oil, eggs, red bean paste and so on. Those expensive moon cakes only add a little more abalone and olive kernels, but is this really the reason for the price difference between them? It is understood that the production cost of ordinary moon cakes in the market does not exceed 10 yuan each, including raw materials for moon cakes, wages of workers, rent, utilities, machine depreciation and other expenses. The price of abalone stuffing is slightly higher, about RMB 0/00 per kilogram/kloc. Even so, the cost of each mooncake will not exceed that of 20 yuan. This is the cost price, and the price soared after the merchants packaged it. A "Moon Cake Street" came into being in the aisle of Zone D of Wang Bin Food Market in Yiwu. Shen Binde is the boss of boothNo. On the edge of Zone D 1 1 The sales of Wuyi "Jiafulai" moon cakes he represents are good, with a total of 6 moon cakes per box * * * As long as 6.5 yuan is concerned, some customers can order up to 2,000 boxes. There are all kinds of mooncake gift boxes in booth 3 on the edge of area D, including "abalone mooncake" and "luxury mooncake". A box of 10 mooncakes, the size of which is equivalent to a 17-inch color TV, is charged by the owner Yang 90 yuan. "The moon cake itself only costs two yuan, but my box costs 62 yuan money, plus the cost of packing it for you, which adds up to at least 90 yuan."