What is pop music? POP posters are in English. Beauty is usually some dynamic and interesting products, characters or cartoon images, which attract people's attention through pleasing color matching, funny behavior and language confession, so it is also called "the closest communicator". The rise of POP hand-painted posters. In recent years, due to the introduction of the marketing concept of storefront display in Japan, shopkeepers began to pay attention to the packaging of the facade, and a large number of posters with paper drawings to inform consumers appeared on the storefront, perhaps printed in large quantities or hand-painted, forming a wave of fashion trends. Among them, the most striking thing is the rise of hand-painted POP. In the early days, it was very simple, and the word POP, which only cared about informing the news, has recently evolved into a wave of hand-painted pop culture. A large number of patterns and materials are vividly presented on poster paper, with rich colors and eye-catching. Hand-painted pop is an art in recent years. In addition to commercial applications, poster drawing is also carried out on campus in line with the trend. As we all know, all club activities, study and publicity, and inter-school activities draw colorful posters with the simplest tools. Hand-painted posters have also changed from the initial "big-character poster" period to illustrated "graphic billboards". [Edit this paragraph] III. Common tools for hand-painted POP posters To draw a beautiful POP poster, you can use the following tools to mix and match, and you don't have to use a specific tool. The above is the basic tool for completing a POP hand-painted poster, which can be bought in art stores or bookstores: 1. Colored pen: There are two kinds of pens: corner head and round head. 2. Mack pen: A Mack pen, with two kinds of pens, i.e. corner pen and round pen, and three kinds of solutions, i.e. alcohol, water and oil. Third, powder and crayons. Fourth, pastel pen. 5. Colored pencils and sketch pencils. Six, watercolor, poster color, round or flat marker. Seven, brush, ink, color Dan. Eight, pen knife, art knife, round knife, styling scissors, scissors. Nine, double-sided tape, lipstick glue, transparent tape, paper tape, glue, photo glue, Taiwan Province Province glue. Ten, cutting board, cutting steel ruler (30 cm, 70 cm, 100 cm each), small ruler, wave ruler, soft ruler. Xi。 Compass. Twelve, needle pen. Thirteen, like white, correction tape, white paint pen, gold paint pen, silver paint pen. 14. Handbags and paper reels. (Note: Crayons, crayons and pastels are all cured with wax paper or glue, which is different from the permeability of the pen, so the adhesion on the paper is poor. It is best to spray protective glue after painting, so that it is not easy to fall off and the picture can remain intact. ) [Edit this paragraph] Fourth, hand-painted POP posters are drawn with paper materials. The commonly used paper materials are as follows. Most of these paper materials can be bought in art clubs in the market, and the prices are not expensive, and the pictures can be kept as they are. First, written papers. Second, posters. Third, die papermaking. Fourth, pastel paper. Fifth, good paper. 6.kraft paper. Seven, tile edge plate. Eight, gather dragons. Nine, pearl board. Ten, colored paper. Eleven, cotton paper. Twelve, rice paper. Thirteen, crepe paper. Fourteen, plastic board. [Edit this paragraph] V. Components of hand-painted POP posters The components of hand-painted POP posters can be roughly divided into the following categories: 1. Illustration (1) Theme style (2) Decoration style (3) Whole topic style (2) Copywriting (1) Title (2) Key tips (3) Content [Edit this paragraph] VI. Content. How to write hand-drawn POP characters well, and practice word separation. Second, write with a hard pen → write with a round pen → write with a corner pen → practice with a soft pen. Fourth, creative font practice. 5. Grid space allocation. Sixth, font decoration. Seven, reading. Eight, first font → big poster → graphic poster → three-dimensional poster → three-dimensional object Nine, the use of computers and artists In addition to hand-painted POP posters, it is also common to use computer draft posters output by cg animation synthetic color inkjet printers recently. In addition to the overall output by computer, the characters printed by computer can also be used as a tool for producers who are not good at writing POP fonts during the day. With the use of computer software such as CroalDraw, Pagemaker and Quack, we can get many different computer words. X. Marketing of Hand-painted POP Posters Writing a POP poster does not mean that this poster is successful. Time limit, the duration of posting and the location of posting all affect the effectiveness of this poster to convey information. If you make a very beautiful poster and post it for only one day, and the posting place is not where the target audience can see it, then the effect of the poster will be wasted. Hand-painted POP posters are not only beautifully written, but also need careful shooting, because it takes a lot of effort to make them. [Edit this paragraph] VII. The production forms of POP include color printing, printing and hand drawing. With the development of computer software technology, it shows beautiful and efficient advantages in artistic design and application, and can even imitate the graffiti effect of hand-painted artistic glyphs to the fullest, and can receive and dial LOGO pictures from digital cameras and scanners. Especially suitable for fast, efficient and low-cost production of selling points with large demand for POP. [Edit this paragraph] VIII. The application of POP POP is mainly used in supermarkets and various retail terminal stores. At present, most large supermarket stores are printed into a unified template, and then the artist fills in the text content according to the requirements to meet the different use needs of boutique counters, which is very flexible and timely. Therefore, the general simple hand-painted POP is not enough, and it must be modularized for mass production. Small and medium-sized retail stores, the current product stores have the trend of brand chain operation. In terms of product organization structure, promotion scheme, store style, etc., many of them are synchronized with brand operators and manufacturers. However, in the use of POP, many people still advocate different copywriting and provide different preferential information. Some stores even use yellow paper to write down posters similar to "extraordinary good news" ... This obviously does not adapt to the trend of brand operation, and perhaps brand suppliers should consider more on this point. [Edit this paragraph] 9. According to the six principles of poster production advocated by famous American poster designers: (1) Simplicity: the image and color must be simple and clear (that is, simplicity). (2) Unity: The shape and color of the poster must be harmonious and have a unified coordination effect. (3) Balance: The whole picture should have a sense of boldness and balance. (4) Sales focus: The components of posters must be simplified, and the focus should be selected as much as possible. (5) Surprise: Posters should be surprisingly innovative in form and content, and have a strong surprise effect. (6) Skills: Poster design requires high-level performance skills, which can't be ignored in both painting and printing [Edit this paragraph] X. The basis of POP strokes is that the eight directions of the word "meter" must be horizontal, and the vertical strokes should be stable and the strength should be uniform, so as to write a well-balanced straight oblique stroke. If you want to draw rounded corners, you should pay attention. For example, if you write a semi-arc, then every tangent plane on this semi-arc should be perpendicular to its direction. Generally, the writing head of POP is relatively thick, so when writing some rounded corners, it is impossible to complete them in one stroke, so it is necessary to master the square font and the strokes are straight lines (that is, the words written are as wide as the writing head). In explanatory text, the line spacing is 5~7 times larger than the word spacing. The four sides of the whole page are left blank for decoration of other frames. Tuoke beauty salon is the most effective way to attract customers into the store! Tuoke beauty salon is the most effective way to attract customers into the store! Beauty salon owners often encounter a problem: every day, bustling people pass by my shop, but why don't they come into my shop? The most valuable asset of a store is not how big the store is and how luxurious the decoration is, but how many customers are willing to buy products in the store every day. Shopkeepers should take customer development as their core work, and do it every day, every month and every year. There is a joke "Full House", which is about a theater full of people every day! What drama attracts the audience so much? It turns out that the heroine always changes her costume, which the female audience especially likes, but when she simply changes it on the stage, the male audience likes it even more. This joke tells us several marketing secrets: First, maximize customers. Popularity is wealth, and gathering wealth must first gather popularity. Second, the heroine uses the psychology of different customers to provide targeted products and services to attract customers to the maximum extent. In order to attract more customers, shopkeepers should first understand the types of customers and then take targeted measures. Customer classification: 1, new customer. First time customer. 2. Old customers. Customers who come back to your store many times to buy products. Lost customers. Customers who have bought your products before, but have not returned recently. According to their reasons for entering the store, new customers can be divided into the following three types: 1, customers who pass by the store door and take the initiative to enter the store; 2. Customers who go out to develop stores; 3. New customers recommended by old customers. To sum up, there are five ways to develop customers: 1. How to attract customers passing by the store door? 2. How to go out and develop customers? 3. How to attract repeat customers? 4. How to get old customers to recommend new customers? 5. How to turn the lost customers back? To develop customers, we must first consider how to attract customers passing by on the way to the store. Almost all shopkeepers also hope that customers passing by the store door can come into his store and have a look. The key is how to do it. An electric car shop owner said: "I can sell two cars for 10 people as long as I bring consumers to the shop." There is an average rule in sales: the sales volume of a store is directly proportional to the number of customers in the store. The more customers, the higher the sales. How to attract consumers to specialty stores? The owner of this exclusive store summed up 18 tricks to attract customers, including electric auto show, free test drive, exhibition tour, electric car race, car rental at scenic spots, first report, sponsored news, soft articles, banner wars, group introduction, online publicity, safety lectures, selling by rent, customer service, trade-in for new ones and delivery to the store. Then, whether it is a cosmetics store or a beauty salon, can the boss also explore the 18 trick to attract customers into the store? In order to attract customers into the store, many bosses have come up with many ways: an American restaurant put a big beer barrel in front of the door, and it said in big letters: "No peeking!" " The customer put out his head and saw a sign in the beer barrel, which read: "Our beer is sold at 60% discount, welcome to taste it". This is to use the curiosity of customers to attract customers into the store. Specifically, the store should conduct in-depth research from three aspects to attract customers into the store: First, the shiny store image. Shopkeepers must remember that the image of the store can be sold. For cosmetics marketing, the store image is the product value. The problems of many stores are mainly in three aspects: 1, lack of eye-catching signs: a big m, customers can know it is McDonald's from a distance; A rotating three-color light box, which customers know is a barber shop. Then, many shopkeepers don't pay much attention to the role of signboards. In the above picture, customers will not know that this is a cosmetics store unless they look carefully. How many customers walking up and down the road will see from the rows of signs that this is a cosmetics store? 2. Dim lighting: customers have phototaxis like moths, and are willing to go to bright and clean shops, especially cosmetics shops, which attract female customers, who love beauty more. Just like the shop in the picture above, the lights are dim, the owner saves electricity, but many customers are lost. 3. The messy display products are randomly placed and disorganized, and the star products and flagship products are not highlighted, which makes customers see things in a blur. I don't know how to choose, and how can customers buy smoothly? 2. Attract customers with commodities. The owner of the clothing store will keep the window clean and bright, put the latest clothes of this season in the window and tell the passing customers: We have the latest clothes in the store, come in and have a look. The owner of the restaurant will arrange the first customer who comes in for dinner in a window seat, suggesting that the passing customers: the food in our store is delicious. Look at so many people in the shop. Come and have a taste. Cosmetic store owners should also learn marketing skills from them: attract customers into the store with goods. New products, brand-name products and products with high purchase frequency are displayed in conspicuous places at the door and sold at slightly lower prices to attract customers interested in new products, brand-name products and local popular products to visit the store. On my way to work, I passed a cosmetics store and saw a table in front of the store with several cosmetics on it. POP was 60% off. This is to put the promotional products in a conspicuous place in the store to attract customers interested in promotional products. Shopkeepers can set up temporary counters and put some special products on sale at the door. Third, use promotions to attract customers into the store. 1. Render promotional information. Introduce the in-store promotion activities at the door of the store through POP, leaflets and banners. According to some surveys, the probability of customers entering cosmetics stores or beauty salons is 40%. Stores use posters, POPs, flags, shadow lights, balloons, bouquets, etc. to create momentum and attract attention, with remarkable results. 2. Carry out promotional activities to attract customers. A cosmetics store launched an "empty bottle exchange" campaign. Several summer products, such as sunscreen, facial cleanser, shampoo, shower gel, etc. , was selected to break through the psychological bottom line of consumers at a shocking price. A symbolic fee of one to two yuan is charged for each product, and it is promised that you can buy the desired product with empty bottles of similar products (empty bottles of facial cleanser can only be replaced with facial cleanser, and so on), so as to attract customers who used to consume other brands and become their own customers. And indicate the number of exchanged products. After customers enter the store, through follow-up activities, expand customer purchases, attract customers to become members, and realize profits. Three Principles of Tokka Design A beauty salon Tokka is not only a discount card, but also the image of the whole beauty salon. Editing a blog card into a business card is the banner that best reflects the brand culture, so you must be very careful in design. Before the event planning, when making blog cards, you must communicate with relevant designers. Explain in detail what the beauty salon's blog card needs to write and how the text needs to be organized. Don't feel trouble. You should know that the customers of beauty salons are all female consumers, and almost all of them are visual animals. Therefore, the more novel and ornamental the design of the beauty salon extension card is, the more likely it is to attract them and arouse their curiosity. 2. Different styles can be designed according to different seasons. Beauty salons can issue different styles of blog cards according to different seasons or festivals. The style or content in the card must focus on the characteristics of the season or festival. In addition, the expansion card can also specify the use time, such as when it was used before or on the same day, which should be marked. In addition, what form should the Tokka style be made, and what drawings should it match. What color and font are used for the text on the inner page? All these require repeated communication between the boss and the designer until a good result finally appears. 3. The release of Tokka as a work of art is a very important process. If your beauty salon Tokka is well designed, it will be taller. But if you can't get an audience, it's all in vain. Therefore, how to make the designed blog card visible to the audience also needs some effort. Publicity materials can be designed into paper products and then made into cards. Send these promotional materials to the e-mail address of the target customer. So that customers can see it as soon as they go online. In addition, you can also negotiate with some local high-end places and send free blog cards to the members' mailboxes of these places for publicity. You can also set up a blog for your own beauty salon and change the name of the blog to something related to your own beauty salon. The blog records the detailed process of the growth of beauty salons, and updates the introduction and publicity materials of in-store activities in time. This can not only shorten the distance with customers, but also make others feel friendly and interesting. The poster class is finally over. As I said in the group before, I am happy and sad. I'm glad I can finally have a rest. Recently, the study pressure is really a bit heavy. The course is rich in content, and there are really too many contents. There are so many masters that we need to know one by one. I feel very tired just browsing. Moreover, I always work hard to make posters in various practices, because only what I have made seriously can the teacher's guidance be meaningful, and I can learn more and gain more. Before I signed up for the course, I realized that I had to reach a certain level before I could sign up for study, so I spent almost the whole month in August making posters. After the course started, I have been forcing myself to make more pictures. Staying up late at night has become the norm. Every day, there are fonts to punch in, posters to copy and punch in, teachers' tribute posters, and teachers' regular class content to learn. I feel very busy. However, it pays off to pay, and as the hardest-working student in my class, my gains should be the biggest. It is a very happy thing to be revised under the guidance of the teacher. I really feel very happy, my heart is full of great satisfaction and my heart is shaking. Because it's been too long, I've been teaching myself to cross the river silently by feeling the stones. Suddenly, a man from sharping led me forward and told me some tips and how to make better progress. How can I not get excited? Tuition is still worth paying. At first, I thought the tuition was expensive. After all, I am used to buying cheap pirated courses in idle fish, and the price of such regular courses is really unacceptable. How can I convince myself? When I think about it, the money I spend on going to the beauty salon every year is enough for me to buy two or three such courses. Actually, I don't pay much attention to my skin management. Best of all, my best friend is chanting that we should take care of it. I agree with this, so I have been doing daily skin care with her. Comparatively speaking, it must be that the improvement of personal level is more valuable and meaningful than the external beauty. After figuring this out, I didn't hesitate and signed up for two courses. The course content is really worth the tuition. It's a pity that time passes too fast, and it's also sad that the teacher's guidance to us is coming to an end. I really hate to part with it. Many times, I feel that the teacher has a "golden finger", which is a very dull picture. After his wonderful hand, it became a strong sense of design. I've been too busy recently, so for a long time, I've been dealing with the weekly writing clock and the monthly reading clock. I really feel that I can't be in two places at once, only that time flies. This article was originally intended to complete the teacher's homework-the feeling of writing a course, but when I wrote it, I was free, so I simply regarded it as a small record of my life in the running account.