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How to prevent franchise chain fraud?
Actual case

At present, some illegal organizations take advantage of entrepreneurs' eagerness to seek wealth, so as to avoid attracting entrepreneurs to take the bait by means of joining fees, free goods and giving away premium packages. , and engage in false investment and fraud, seriously disrupting the development of China's franchise chain market.

Deception case

Ms. Cai saw in an email advertisement that a cosmetics company in Nanjing wanted to join a chain store of professional weight-loss products, and promised to provide a fast weight-loss formula, with a weight loss of 7.5 ~ 10 kg in one month and 15 ~ 20 kg in two months, and said that the product had won the "honorary" certification such as the international weight-loss conference, and the return was quite rich.

This "touching" advertisement persuaded Ms. Cai. So, she made a special trip to Nanjing to find this cosmetics company and volunteered to "join the chain".

The person who claimed to be the person in charge of the company warmly received her and asked Ms. Cai to pay 3000 yuan to get the secret recipe for losing weight. Ms. Cai, who was eager for medicine, didn't even think about it and paid 3000 yuan on the spot. After that, she got a transfer formula with less than 100 words written in the exercise book, which only listed three Chinese medicines and one extract. Seeing such a simple weight-loss formula, Ms. Cai was puzzled and hurriedly asked how these Chinese medicines and extracts were prepared, where they were bought and how to apply them. The person in charge also said that only by paying another 30 thousand yuan to buy medicinal materials in their company can we get the preparation method and application equipment. At this time, Ms. Cai suddenly realized that this was an artificially designed "joining" scam and immediately asked the person in charge to refund 3,000 yuan, indicating that she did not want to join. The face of the person in charge suddenly turned from sunny to cloudy, and he said with an expression that 3000 yuan was the franchise fee and refused to refund the money.

Temptation analysis

The reason for the success of this scam:

1. Throw out favorable service support such as technical support; 2. If you know that the victim's supply is sufficient, dispel his concerns; 3. The publicity in the early stage was strong, and it was widely publicized, so that the victims believed it.

Case warning:

The reason why the scam of joining the chain can win again and again is that the franchisees exaggerate the profit and the speed of making money in the propaganda process, and grasp the psychology of entrepreneurs to save trouble and get rich in a short time. In terms of publicity means, you have also made great efforts, so that you can pay attention to the joining advertisements anytime and anywhere, and use attractive language in the publicity content to attract your attention. For example: "investment 10000 yuan, one year to recover 100000 yuan!" "Make a lot of money easily", "Make 20,000 in a magical day" and so on. Under the temptation of such attractive profits and so-called touching promises, many friends who want to get rich overnight have stepped into the trap of swindlers. Franchising chain scams have some characteristics, and the companies all look famous. Taking you on a field trip, you will find that the office environment is also quite good, and at the same time, it will mislead you to have the illusion that "monks can't run away from the temple", which will make you more confident in the strength of the company and make a fuss about the contract. As long as you sign the contract, you fall into the trap. There are also scammers who are very good at observing words and deeds, and use some clumsy means, such as giving small gifts, reducing franchise fees, returning cash, returning decoration fees and other small favors to cater to some greedy people.

In short, when joining a chain to choose a project, we should consult in many ways, don't be blinded by some phenomena in front of us, and if we really encounter a scam, we should take up legal weapons to safeguard our legitimate rights and interests.