Enterprise management has always been regarded as a profound knowledge, so many books about it are very boring. Cooking the Three Kingdoms is not like this. Chapter 23 of the book, with the help of well-known figures and allusions of the Three Kingdoms, gives a hearty interpretation of the story of a modern commercial war. Boiling the Three Kingdoms obviously means that the Three Kingdoms are regarded as three types of companies in the competitive market, and the managers of Cao Cao, Sun Quan and Liu Bei are called the main bodies of the competitive market. Cao Cao, Sun Quan and Liu Bei obviously have their own personalities. Boiled Three Kingdoms tells us that they use management strategies suitable for their own development to integrate the wisdom of the Three Kingdoms with the essence of management, which is interesting and beneficial to read.
These three types of companies in market competition are traditional enterprises that take advantage of the characteristics of planned economy and occupy a large number of national resources. They are powerful and their products occupy half of the market, such as Cao Cao in the Eastern Han Dynasty. One is small and medium-sized companies that stick to a market and wait for opportunities to expand according to their own characteristics, such as Sun Quan of Wu State; One is the emerging enterprises that started from scratch and rose rapidly, such as Liu Bei of Shu State. In the face of such a commercial war reality, the author skillfully uses the famous figures of the Three Kingdoms as the carrier to infiltrate various principles of market management and marketing into the story, which is easy to understand and humorous, so that readers can be inspired by laughter. The book can be roughly divided into four categories: one is the survival strategy of workplace entrepreneurship, the other is the people-oriented management strategy, the third is the communication strategy of team interaction, and the fourth is the marketing strategy of defeating the enemy. The four categories of content run through a red line, that is, people-oriented, winning with wisdom.
For example, business management and honesty are the themes they have been calling for. Speaking of honesty, in the book, the author strongly advocates the consumer-centered "attack on the heart" strategy. In the name of Zhuge Liang, the author lists 2 1 interesting analogies between women and customers. For example, "the trick to chasing women in business is actually only four words: attacking the heart is the best." In order to illustrate this ultimate goal, the author further lists the customer 12 emotional points that need to be paid attention to in marketing, and puts forward three strategies to deal with the changes in shopping malls. For example, this book extends the famous "wooden barrel theory" to how much water a wooden barrel can hold, which depends not only on the length of each board, but also on whether the combination between boards is close. There are many similar books.
Boiling is a cooking technique, which is different from stewing and steaming. Cooking is spicy. Reading boiled water in the Three Kingdoms is also the taste of boiled water. With the help of the History of the Three Kingdoms, the author "cooked" all aspects of the strategic essence in the market competition in one furnace, and really feasted my eyes on the wonderful theory and literary narrative style. In this sense, I admire the ingenuity of the author's conception. Although this is an economic management books with high strategic value, why not regard it as a good novel?
Talk about business strategy through famous books and joke that the wind should be enough.
Source/Author: Global Times Dark Horse (July 30, 200410: 04:13)
"Mala Tang" bestseller market.
It's no exaggeration to use four overwhelming words to describe the current classical masterpieces of "cooking" and "spicy". In dog days, the hot titles on the reading stand make me angry: Boiled Three Kingdoms, Spicy Three Kingdoms, Spicy Water Margin, and so on. I thought it was a casual book after dinner, such as "making fun of famous books", and even thought it blasphemous to treat sacred classical literature so rashly. Because these titles are too vulgar, it seems to be the curve marketing behavior of Sichuan restaurant. But I couldn't stand the repeated advocacy of my friends, and finally opened these spicy books in the air-conditioned room in my spare time.
Unexpectedly, when I opened the book, I had a refreshing feeling. I found that the deconstruction and reconstruction of classic literary masterpieces from the perspective of economic management and commercial warfare really belonged to the mode of "making the past serve the present", "keeping pace with the times" and "being close to the people". Based on the classic Three Kingdoms and Water Margin, these books add soup, vegetables and spices from the social reality and the theories of economics, marketing and management in the East and West. After fierce high fire or slow fire, a pot of hot and delicious "boiled fish" and "mala Tang" is stewed, which has a special flavor. Such books might as well be put in a Sichuan restaurant and sell well. Especially for those young people in business and workplace who are far away from humanistic education, reading these books is not only influenced by classical literature, but also gives them some superficial understanding of the management of entertainment in the East and the West.
Classical stage setting, management singing.
With the help of well-known "celebrities" and "famous passages" in famous books, these spicy books are integrated into the current discourse mechanism, reconstructing the stories of modern commercial wars, and satirizing the present from time to time, making people read as if they were telling the stories of people next door. It is not new to say that the author's approach is not new, because before that, there have been many essays about today's events with the help of archetypes in classical literature. However, the greatest success of these books is to make such jokes and sketches bigger, just like the cross talk dramas and sitcoms that appeared in the previous two years. They go beyond a single cross talk and a single comedy sketch, and their brilliance lies in their systematization and synthesis, rather than the simple addition of numbers. Such a book is certainly better than countless essays.
For example, in Boiled Three Kingdoms, the three countries were "reconstructed" into three types of companies in the modern market competition: Cao Cao used the planned economy, and with rich national resources, his products occupied half of the market; Sun Quan's side is small and medium-sized companies, playing special cards, sticking to a market and waiting for opportunities to expand; Liu Bei, however, is a child of a poor family. With his own efforts, he tried to start a new enterprise. The story of the tripartite confrontation among the three countries suddenly turned into a business war story in which the managers of three different types of enterprises showed their magical powers. "Spicy Water Margin" turned the sky into the ground and became a financial fable of "doing things for money". Liangshan base area has become "Liangshanbo Greenwood Company", each with its own financial advantages, and has become CEO (CEO) Wang Lun, Classical and Sung River, think tank Wu Yong and Gongsun Sheng, and professional managers Lin Chong and He Lu. The author brings these masterpieces into today's context one by one, and solves modern problems with historical background. Some critics say that these books discuss the birth and development of private enterprises. For example, the myth of bankruptcy after reaching its peak in five years belongs to the "water margin model", and "spicy water margin" describes the whole process of a private enterprise from its rise to its destruction. Boiling the Three Kingdoms is a guide for the survival and development of private enterprises.
In today's words, these books are unique in creativity. Compared with those "cheese" pamphlets introduced earlier, they are naturally easier to be accepted and digested by domestic readers, because they all have deep soil and foundation of local culture, and their language is the most popular spoken language in contemporary times, with parody, allegory, harmony and popularity. It is not easy for the popularization of classical culture and economic management knowledge to be so harmonious and comprehensive, and its popularity is also reasonable.
These "close to reality" and "close to the people" books serve the present and once again give us new enlightenment in the publishing industry: China's profound traditional culture is indeed an inexhaustible treasure house of knowledge and can be used as a base for speculation. There should be different ways to promote classic works. It is neither desirable nor realistic to seriously promote the whole people to read ancient books and learn ancient prose simply because of their love for traditional culture. It is not uncommon for people with poor classics to live on their laurels. We need some people like the author of Boiled Three Kingdoms, who have profound reading skills, can play with the characters and stories in classical masterpieces, and can quote classics, but they are not pedants who stick to the old books, but readers who have unique observation and understanding of reality. Only in this way can people between classicism and reality make such cultural products that combine culture and economy, literature and sociology, classical novels and real society. When they joke about famous works, they also objectively promote people to read the original works.
Clone books emerged one after another, and the Three Kingdoms were cooked.
Of course, while fully affirming these great stories, serious jokes and masterpieces, we can't help but notice that the contents of these books are the products of re-fiction by bringing famous people into today's framework. Except for the names of people, they are all rearranged by the author for the sake of saying things. To put it bluntly, it is a joke, and there is no loyalty to the original. These books must not be used to replace, let alone read, and explain the original works, otherwise they will become cultural jokes, which is tantamount to the Cultural Revolution. There is also the phenomenon that these books follow the trend after selling well, just like the previous book Cheese came out, and countless cloned cheeses appeared in droves. After Boiled Three Kingdoms, Boiled Three Kingdoms and Boiled Chu-Han Romance, Boiled Spring and Autumn Annals and Warring States came out one after another, with the same layout and content selection as Boiled Three Kingdoms. The People's Daily commented: "Clone books are emerging one after another, and the' Three Kingdoms' has been cooked." So jokes about classic books should be enough, and this trend should not be too long. On the other hand, economic management is a science, and shopping malls in a legal society are not green forests in Liangshan. The popularization of this knowledge should be carried out through more professional works, rather than chatting with books such as "cheese" and "boiled water". This kind of casual reading is better for cultivating a sense of humor.