At present, most people know that medicine will be the gold industry in 2 1 century. If the whole big health industry is compared to an iceberg on the sea, then the medical cause of saving lives is just the tip of the iceberg floating on the sea, and the part of the medical care that has not been cured is even more amazing. Although many domestic pharmaceutical companies have not found a real breakthrough, most of them have begun to reflect and seek transformation.
Undoubtedly, the big health industry is the core industry of 2 1 century economy and the catalyst for other industries to break through the dilemma; Just as the influence of the network on various industries is enormous. Japan and other countries have listed the big health industry as a key investment target. If the United States relies on the sudden emergence of the software industry, who can deny Japan's ambition to revive the health industry? With the deciphering of human genetic map, the leading technology may not be the big winner in the future, but the first application will lead, and using it is what the Japanese are best at. Its biggest advantages are fast speed, low cost and rich profits.
Paul Zan pilzer, a famous American economist, predicted in The 5th Wave that the health industry will become the global "wealth The 5th Wave" after the IT industry, and the annual output value of the health industry in the United States will reach 1 trillion dollars in the next few years. In China, the scale of health industry is also expanding. According to the data of the National Bureau of Statistics, from June 5438+0 to June 5438+00 in 2007, the total output value of China's pharmaceutical manufacturing industry alone reached 507.38 billion yuan, an increase of 25.87% over the same period. Investors also make no secret of their concern and preference for the health industry. In 2007, Mei Jia Dental, Jiuzhoutong Group, Lan Yun Medical and a series of investments of tens of millions or even hundreds of millions of dollars are evidence. According to the statistics of Zero2IPO Research Center, before 2007 1 1 month, the amount of venture capital and private equity investment in biology/medicine alone had reached 935 million dollars.
From the perspective of health consumption demand and service provision, health industry can be divided into two categories: medical and non-medical health services, and four basic industrial groups are formed, namely: medical industry with medical service institutions as the main body; A pharmaceutical industry that focuses on the production and sales of drugs, medical devices and other medical consumables; Traditional health care industry with the production and sales of health food and health products as the main body; A health management service industry focusing on personalized health testing and evaluation, consulting services, rehabilitation and security promotion. The medical industry and pharmaceutical industry are mostly passive consumption for consumers, focusing on treatment; Health management service industry is active consumption, focusing on prevention; Health care industry is somewhere in between.
On the morning of March 10, 12, Zhang Zhaofeng, deputy director of the Biomedicine Department of the Social Development Department of the Ministry of Science and Technology, introduced the ideas and measures of the Ministry of Science and Technology to promote the innovative development of the "big health" industry. "Great Health" industry covers a wide range of fields, including medicines, biological products, cosmetics, health (functional) foods, green foods, devices and all other health-related products. Health industry is directly related to people's life and health. Big health industry is the core industry in 2 1 century. The Ministry of Science and Technology proposes to develop "big health" industry, actively establish a big health industrialization base, and encourage and support it. As a response to the medical reform policy and the basis for future development, the industry has never stopped exploring big health pharmacies.
The insiders believe that with the improvement of people's living standards, more and more people have changed from treating diseases to preventing diseases, putting prevention and health care in the first place. The new pharmacy is not only selling medicine, but also creating the concept of great health. In the positioning of "serving consumers' health", pharmacies let ordinary people learn to choose health care products correctly according to their own conditions by popularizing health care knowledge; Not only put daily necessities on the counters of pharmacies, but also turn pharmacies into convenience supermarkets and health supermarkets. This compound department store pharmacy will be more competitive than a pharmacy that only deals in drugs. This method of combining pharmacies with supermarkets is the most ideal way out for the development of pharmacies, which can open the dilemma faced by pharmacies and put them on the track of benign development.
Experts in the industry stressed that due to different business concepts and models, pharmacies need to choose the combination of big health products or main projects according to their own advantages and resources. At the same time, with the deepening of business, many pharmacies have begun to refine big health products.
However, today, when the once fierce price war has calmed down, "staking the land" is no longer regarded as a symbol of enterprise ability; When many pharmaceutical retail enterprises encounter multiple pressures such as policies and markets, and expect to find another way to make great achievements, "health" is once again placed on the desks of many pharmacy owners. They are gearing up and hope to win a bright future for themselves through "great health".
The vision is beautiful, but what about reality? With the intensification of competition, many pharmacies, especially some large drug supermarkets, have expanded their product lines from disease treatment to disease prevention, health care, skin care and beauty, and their services have also expanded from simple pharmaceutical services to many health-related services, such as opening sub-health testing centers, pregnant and baby rooms, beauty salons and so on. Some insiders believe that this "big health" operation mode will become a sharp weapon for pharmacies to break through the bottleneck. Recently, "great health" has become a hot topic in the media and sought after by the industry, and it tends to be "optimistic and one-sided".
These puzzles are also problems that every latecomer must face, but solutions will also appear in continuous exploration and practice. District management: government → street offices → communities, enterprises → employees, hospitals → patients.
Hierarchical management: hierarchical management of non-professionals (old, young, students), on-the-job employees and expert leaders.
Classified management: classified management of clinical medical treatment, chronic disease control, public health, disease prevention and occupational disease prevention.
Sub-item management: treatment, disease prevention, education, medical insurance, service, management and scientific research.
Taking its tertiary hospital as the technical core, it covers other relevant community medical institutions. Concentrate administrative management and business support in a service framework with enterprises as the main body.
The formation of big health management mode has its special background. At the same time, promoting the related services of the big health management model is helpful to the construction of the management model, and all parties also benefit from it.