Is to let everyone put their mentality in a normal position. As a seller, customers' refusal, abuse, incomprehension, and customers' happiness, generosity and accommodation will change the seller's mentality.

The former, affecting you will make you feel depressed, wronged and angry. The latter makes you happy, excited and excited. And these are illusory for those successful sellers. It's not that they want to be open or cold, but that these are normal for them. It is precisely because of the normal mentality that a group of sellers have succeeded.

The second step is "image"

First of all, the meaning of image contains many meanings, such as self-image, mental outlook and psychological quality. As salespeople, we need to integrate all these and apply them to sales.

A good image cannot be faked by yourself. Every point in the conversation will expose your failure. Because you don't understand many new things, even what the other party says, you have to understand and think literally. In the process of your thinking, the other person already knows that you are an ignorant person. Once you get this impression, you will fail. Even if you can sell something, there will be a decline in performance, and you don't know why.

This is the trick. Environment makes talents, and integration with the environment will change. -Different people have different opinions.

The third step is "thinking guidance"

Attack-looking for the breakthrough point of big customers

In essence, marketing is not selling things, but buying opinions-constantly improving according to customers' opinions, achieving customers' satisfaction and finally buying customers' loyalty. Key customers are important sales targets of enterprises, and it is an important step to clarify the actual needs of key customers. In the process of sales, if customers pay attention to this enterprise and achieve satisfactory results, they must have a comprehensive and detailed understanding of customers. Therefore, the customer's information channel has become an indispensable part.

Flowchart for finding the breakthrough point of major customers:

First, establish customer information channels;

Second, tap customer needs;

Third, determine your attack direction;

Fourth, the customer's procurement process and management;

Fifth, find out your key people and do what they like;

Sixth, close contact with major customers.

The fourth step is "hit it off"

Guard-how to keep your customers firmly

"Keeping" in the middle of the project depends more on strengthening the attractiveness of its own enterprises to customers and meeting customer needs to promote the successful sales of the project. When selecting projects through bidding, salespeople should pay more attention to how to keep their own advantages and customers. How to stand out in the final competition and win their trust requires sellers to pay more attention to their marketing strategies.

How to use different skills and means to consolidate the stability of project sales is the focus of this stage. This stage is called "persistence stage". Through the previous stage of sales work, the project sales have been promoted rapidly. What needs to be done at this stage is to retain customers and prevent various problems in the sales process from affecting the development of the project. Therefore, it is the key at this stage to consolidate your position in the eyes of the customer's enterprise, avoid the attacks of customers and the influence of competitors, with the aim of strengthening customers' trust and recognition of this enterprise. Seize customers, so that customers are not easy to lose.

The fifth step is "beneficial maintenance"

Defense-how to fight your last battle?

In terms of the comparison between the development cost of new customers and the maintenance cost of old customers, enterprises must not ignore old customers. However, under the fierce market environment and escalating customer needs, how to tie customers' hearts is worthy of in-depth discussion and hard practice! In the sales process, salespeople will inevitably make some careless mistakes, and how to dilute or save the consequences needs our constant attention. Details determine success or failure. Don't let inappropriate time or behavior affect your successful sales!

"Prevention" is the last stage of sales. Through a series of activities, customers have basically recognized your products and enterprises, but there are still some doubts. Enterprises need to strengthen customer awareness through some methods or means to urge them to choose their own products or services.

"Prevention" is also an important stage or method to maintain the loyalty of big customers. After the sale, it does not mean the end of the activities for key customers. Under the guidance of keeping sales contact with key customers, we need to cultivate the loyalty of key customers. Only in this way can we ensure the quantity, quality and economic benefits of large customers. Therefore, preventing customers from defecting and losing is the key point at this stage.