Business plan for health industry

In our daily life, many places will use business plans. A perfect business plan can enhance entrepreneurs' self-confidence, make it easier for entrepreneurs to control their own businesses and determine their own operations. So do you really know how to make a business plan? The following is my business plan for health industry for your reference, hoping to help friends in need.

I. Company Profile

(1) Company Profile

Our company is mainly engaged in the cultivation and sales of Chinese herbal medicines in Yunnan. Mainly selling Moringa seeds, Yunnan Maka Yunnan Dendrobium candidum and other related plant health products, planting and selling Moringa seeds. ! Chinese herbal medicine industry is a conscience industry, and we promise our customers that all products sold by our company are: first, we will resolutely not sell fake and shoddy products; Second, never shoddy; Third, don't cheat customers and exaggerate the effect; Fourth, adhere to reasonable profits and refuse profiteering; Welcome new and old customers to consult and buy!

(2) service

Product sales, planting and deep processing

Since mankind entered the 2 1 century, more and more health problems have affected human life and health, resulting in more and more sub-healthy people in this society, thus health care has been loyal to more and more people. Our company is committed to providing consumers with a series of healthy plant health products.

Two. Platform for action

(1) Project Description

1. goal: expand the consumer market and increase sales.

2. Meaning: mutual benefit and win-win.

3. Content: Sales of health care products

4. Operation mode: the combination of experience stores and outlets (online and offline interaction) and the combination of subsequent production and sales.

(2) products

Moringa seed, maca, Dendrobium and other finished and semi-finished products.

(3) The expected social and economic impact of the project

1. Industry History and Hope

(1) Health problems affect people's normal life. More and more people pay attention to their own health care, so the recognition rate is high and the potential market is broad.

(2) At present, the development of traditional Chinese medicine health care products is not very competitive in the market, so the market needs standardized health food stores.

2. Advantages of industry competitors and our company

(1) Existing pharmaceutical companies and pharmacies

(2) The company provides health care products and knowledge for the public with professional perspective, high-quality service and high-quality health care as the core.

Third, the sales strategy analysis

(1) business plan

1. According to the local people's health status and health awareness, buy health care products that meet the local conditions.

2. Realize the online and offline interactive experience mode.

3. Combination of experience store and warehouse.

4. Make the corresponding new product development plan according to the ability.

5. Business hours of experience store: 18: 30-22: 30, and online store 9:00-23:00.

6. For the above plans, we will work together and do our part. We will cooperate with each other in procurement, sales, distribution, after-sales and future production and development to gain more customers.

(2) Marketing measures

1. Price

Reasonable pricing according to market conditions, input costs and operating conditions.

to promote sales

(1) A small amount of online and offline tasting

(2) The guests will be rewarded when they start a business, and they will be bought and sent in quantity.

(4) You can obtain membership by purchasing the corresponding quota.

3. Incentive mechanism

In order to expand the market, old customers can get corresponding relief by introducing new people to buy.

Fourth, the competition analysis

Competition: the influence of existing pharmacies and health care products stores has become the target of competition, and the demand cannot be met. It is under the stimulation of winning the prize and the pressure of failure and elimination that members of society are forced to keep forging ahead, strive forward and surpass others, and finally converge into a huge torrent of social progress.

Measures:

1, green and healthy. Sales of pollution-free green Chinese medicine health care products.

2. innovation. Each company has its own unique characteristics, providing special sales and after-sales service and developing special products according to its own situation.

3. Sincerity. Our company's philosophy is to make health everywhere and beauty blossom everywhere. Our company must try its best to provide customers with exquisite services and products with high quality and low price.

4. management. The company's production industrialization, product standardization, scientific management and chain management. Employees' clothing, business philosophy and internal management are unified.

Verb (abbreviation for verb) risk and opportunity

(1) business risk

A. The main problems encountered in the development of our company are limited operating history, shortage of resources, lack of management experience, uncertainty of market and products, and dependence on key management personnel. But I will gradually attract outstanding talents from all majors in our school to participate in our common cause.

B. My small-scale enterprise is short of funds, which leads to my company's weak ability to resist risks. My company is a newly established company, with a small scale and insufficient funds, which every newly established company has to experience. The so-called boat is small and easy to turn around. I have considerable flexibility. I will use my advantages to gradually accumulate my funds.

C. At present, I face many challenges. The most important thing is how to solve the survival problem. My competitors are very strong. I will further subdivide the market, make my own position and try my best to find the blank spot in the market. At the same time, I will provide better products and services and more favorable prices, so that everyone who wants to do health care can get what they want.

D. my technical ability is not enough, especially in more advanced technology. I will attract outstanding talents in food research and development and medical care to join my team to make up for my shortcomings in this field. At present, according to the research of Yubo Ye Zhi Market Research Center, the key task of China nutrition and health food manufacturing industry in the future is to improve the production quality and technical level of food and health food and its raw materials. It is estimated that by 20 15, the output value of nutritious and health food will reach 1 trillion yuan, with an average annual growth rate of 20%; More than 10 enterprises have been formed, and the production concentration of the top 100 enterprises exceeds 50%.

Health products will gradually change from luxury consumer goods to ordinary consumer goods, and the corresponding price decline is also an inevitable trend. So far, health care products have been positioned as high-end luxury consumer goods, and the price is naturally high. With the deepening of health care concept and the improvement of living standards, health care products are evolving from health care drugs to health care foods or functional foods, and health care consumption will become a routine consumption in people's daily life. The low-price policy is more in line with the role orientation of future health care products.

business opportunity

Although the operation of our company is accompanied by risks, I believe I can overcome these difficulties because I have some advantages.

1. When our company was first established, the start-up capital was very small. I try my best to make the most of the least money. At the same time, I made a detailed investigation and analysis of the market. I regard customer orientation as a low-end customer. Among the competitors I am facing now, they put most of their energy, time and money on the middle-end customers, ignoring the low-end customers.

2. My product has a more humanized design. I make corresponding sales plans according to market demand, and our company has established long-term contact with customers. To this end, I track and control my customers afterwards and solve their problems at any time.

3. Do everything possible to make the activity "visual and marketable". Corresponding funds need to be provided. In-depth study of mass consumption psychology, segmentation of the ordinary market. Make full use of various social media. There are relatively few companies that are good at using social network resources for publicity. The marketing activities of enterprises with the masses as real consumers should also pay attention to product quality, characteristics, pricing skills and smooth sales and service channels. Actively participate in activity planning and strengthen the follow-up evaluation of activity effect.

The market potential of health care products is huge, which can broaden my horizons. If I can overcome the risk, I will have an advantage in the special market field of food health care and beauty, and become the main force of the industry. My brand will be recognized by customers and investors. In two to three years, our company can achieve this goal.

5. According to statistics, the sales of health care products in China are increasing at the rate of 16% ~ 25% every year, which is obviously higher than the growth rate of 5% ~ 7% in developed countries. According to the calculation of domestic authoritative organizations, the total sales of health care products nationwide in 2009 reached 654.38+075 billion yuan! By analogy, with the conservative growth rate of 16%, it is estimated that the total consumption of health care products in China will be nearly10 billion yuan in 20 10!

It can be seen that TCM health care is the inevitable trend of the development of health and beauty industry, and TCM health care will be popular all over the world.

Six, management personnel

At the beginning of the business, the whole company needed 39 employees.

Seven. Capital demand

In the initial stage of enterprise investment, I may need about 654.38+10,000 yuan. Only in this way can I ensure that my business really starts to run.

Investors can invest in the form of money, or in a certain kind, restructured creditor's rights or other higher-level investment forms. These funds will be used for the initial development of the enterprise.

The initial investment will be used for experience store leasing, pavement decoration, purchase and marketing.

(A), the operation organization design

1. Organizational structure

(1) management organization

(2) Sales after-sales organization

(3) developing and cultivating organizations

2. Establish team vision, mission and spirit.

(1) Long-term mutual benefit * * * Win-win to expand the market

(2) Reduce the tasks of sub-healthy people.

(3) Spiritual innovation, self-confidence and honesty

(2) Project investment estimation and source

Fund demand, purpose and use plan