Short video refers to high-frequency video content played on various new media platforms, which is suitable for viewing in mobile state and short-term leisure state, and its duration ranges from a few seconds to several minutes. The content combines skills sharing, humor, fashion trends, social hotspots, street interviews, public welfare education, advertising creativity, commercial customization and other topics. Because the content is short, it can be a single film or a series of columns.

classify

1, short documentary

One or two is the short video production team that appeared earlier in China. Most of their content forms are presented in the form of documentaries, and the content is well-made. Their successful channel operation gives priority to the business model of realizing short video and is chased by major capitals.

2. IP types of network celebrities

The images of online celebrities such as papi sauce, small vest of memory and Li are highly recognized on the Internet, and their contents are close to life. The huge fan base and user stickiness have great potential commercial value.