First, outdoor promotion
Outdoor promotion, elegant, is called "push", popular, that is, handing out leaflets on the street. Some people may question: Is this method useful? Although the outdoor mode is old-fashioned, it still exists, which shows that it must have the value of existence. Outdoor promotion has low cost and can directly face the target customers. Customers can be attracted to the park through some discount coupons, free experience coupons or gift coupons. As for whether you can become a "fan" of the park, it depends on what kind of experience and service the park can provide to customers in the future. Many fast food chain enterprises (such as KFC and Dicos). ) and video game cities often adopt this outdoor promotion method, and achieved good results.
The biggest disadvantage of outdoor promotion is that modern people have a poor understanding of it. Walking in the street for just a few minutes, they can receive or be blocked by more than a dozen leaflets, which puts forward higher requirements for outdoor promotion.
Suggestion:
A. The distribution scope of leaflets is within the range of 1.5km around the park; (Too far away, customers will find it troublesome or inconvenient)
B, design leaflets should be focused, simple and clear, the text should not be too much;
C, distribution should be targeted, targeting people aged 25-40;
D, distribution time should be arranged at 9: 00-1:00 or13: 00-15: 00 on weekends and holidays;
E, delivery personnel have good facial features and a certain affinity, and should be smiling when delivering.
Second, WeChat promotion
Wechat promotion has become the most important way to promote indoor children's paradise. There are three ways to promote WeChat: friends circle push, WeChat group push and Paradise WeChat official account push, but in either way, the following elements are required:
(1) Number of vermicelli
In the fan economy era, the number of friends or fans is very important. Use all available resources such as employees, relatives, friends and colleagues. Brush the sense of existence in the park and increase the fan base through red envelopes and lottery.
(2) Publishing content
I. Superiority projects and new projects in the park
B. Preview and follow-up reports of park activities;
C related knowledge that customers are interested in, such as parenting, children's dangerous matters, secrets of family harmony, etc.
D, holiday greetings, holiday lottery, winning notice, etc. ;
(3) Content requirements
The length should not be too long, illustrated and interactive (such as voting, comments, etc.) ), and pay attention to emotional strategies.
(4) Release time: 7: 00-9: 00; 12:00— 14:00; 20:00—22:00。
Wechat promotion precautions:
1, avoiding frequent screen swiping and giving people the suspicion of promoting advertisements;
2. There is no interaction with customers, and the published content is ambiguous;
3. Don't be impatient. Wechat promotion needs long-term accumulation and perseverance.
Third, promotion activities.
Activity promotion includes in-store activity promotion and cross-industry joint venture activities.
Activities: children's track racing, fishing contest, I am a little singer, children's talent contest, gold medal host, brave breakthrough, treasure hunt paradise, I am a little dance king, super imitation show, trumpet, live-action runway show, parents salon, etc. For more creative activities, you can learn from reality TV shows. ) Activity suggestions are competitive, entertaining, emotional, interactive and rewarding.
Joint venture targets: restaurants, children's educational institutions, children's talent training institutions, early education institutions, maternal and infant stores, kindergartens, children's clothing stores, toy gift shops, health clubs, beauty salons, supermarkets, news media ... The purpose of cross-industry joint venture is to learn from each other's strengths and achieve a win-win situation or win-win situation.
Fourth, the promotion of soft media.
The main function of soft media promotion is to raise the height of indoor children's paradise, expand the popularity of children's paradise through some influential TV, magazines, newspapers, websites and forums, and build the brand of children's paradise.