The development course of Nongfu Spring is as follows: The development course of Nongfu Spring began at 1996, when it was established as Zhejiang Qiandao Lake Yangshengtang Drinking Water Co., Ltd., which is located in Qiandao Lake, a protected area and a national first-class water. 1997, the company launched the slogan "Nongfu Spring is a little sweet" and launched 550ml sportswear drinking water, which quickly became a rising star in the drinking water industry. In 2000, the company announced that it would fully produce natural water and stop producing pure water, which became the special water for China sports delegation in the 2000 Olympic Games. This strategy helps Nongfu Spring stand out in the market and become the representative of national brands. In 2002, Nongfu Spring was rated as one of the six most popular brands in China consumer goods market. In 2008, the company's advertising slogan "We don't produce water, we are just porters of nature" further strengthened the brand image and benefited from the Master Kong Shuiyuanmen incident. Its natural mineral water is supported by consumers and the company has entered a stage of rapid development.