The certificate of human resource manager is issued by Ministry of Human Resources and Social Security, China. According to the national vocational standards, they are divided into hr administrator (former national vocational qualification level 4), assistant human resources manager (former national vocational qualification level 3), intermediate human resources manager (former national vocational qualification level 2) and senior human resources manager (former national vocational qualification level 1). The professional qualification certificate of human resource manager is a kind of professional skill appraisal certificate, job (post) operation skill certificate and professional access certificate.

Those who pass the examination shall be awarded the corresponding vocational qualification certificate by Ministry of Human Resources and Social Security, and shall be registered and inquired by the unified number in official website, Ministry of Labor. It is a legal and valid certificate for the relevant personnel to apply for a job, hold a post and be promoted, including going abroad. And it can be recorded in the file, which is common all over the country.

2. Understanding of the human resource management process of tourism enterprises

1. The major of cultural tourism management is a new discipline established with the development of China. In China, this discipline has been born for more than 20 years, but it has become an important discipline department in the management discipline system.

2. Cultural tourism management has been juxtaposed with business management, and it is a first-class discipline of management. This major trains front-line service and management professionals who meet the needs of tourism enterprises and institutions under the new situation. With professional knowledge of tourism management, good ideological and moral quality and comprehensive quality, strong comprehensive business ability and development foundation, senior professionals who can engage in tourism management in tourism administrative departments at all levels and tourism enterprises and institutions.

3. The main courses of cultural tourism management include introduction to tourism, tourism management, tourism policies and regulations, travel agency business, travel agency management, tourism geography, tourism psychology, tourism economics, travel agency operation and management, tourism marketing, tourism English, hotel management, hotel catering service and management, introduction to tourism, tourism culturology, tourism resource development and management, scenic spot planning and management, tourism safety, tourism enterprise human resource management, etc.

3. The importance of tourism human resources management

Labor economics, organizational behavior, introduction to human resource management, corporate culture, social security, administrative management, financial management, strategic management, management information system, economic law, introduction to e-commerce, project management, organizational theory and work analysis, selection and evaluation of human resources, training management, performance management, salary management, career management, market research and analysis, introduction to e-government, insurance, management communication and management decision.

4. The training methods of tourism enterprises are as follows

Briefly describe the basic operation mode of expanding training institutions;

1. Expand training marketing channels: (1) Open the company official website; (2) Advertising ranks in baidu promotion through keyword bidding, such as outward bound training. Conditional can also be publicized in other media; (3) call back; (4) Printing and distributing company publicity materials; (5) Word of mouth from old customers; (6) Set customer goals, and regularly invite the human resources department to participate in the open class of outward bound training; (7) Seek the promotion of related industries through friendly cooperation, and so on.

2. Main positions of internal organization: general manager, deputy general manager, director of marketing department, director of training department, training consultant or supervisor, trainer, marketing specialist, director of planning network, director of comprehensive office, administrative specialist, director of finance department, accountant, cashier, etc.

3. Establish a fixed outdoor training base, including manufacturing various outdoor training facilities and equipment; Hotels are usually built in tourist attractions or scenic spots. ) and turn on t.

5. Expand the design and development of training plan;

6. Expand the training operation process: (1) Investigate the basic situation of training units; (2) Tailor-made outward bound training plan according to students' requirements; (3) Signing an agreement on outward bound training; (4) Pay the training advance payment; (5) Unified organization to the training base;

7. Expand the whole process of training plan implementation; (omitted) 8. Outward bound training evaluation report and later tracking feedback.

5. What is the role and significance of training in human resource management of tourism enterprises?

1. Effectively change traditional concepts and attach importance to human resource management.

In traditional enterprise management, the human resource management department plays an awkward role. Enterprises focus on sales, marketing and other departments that directly generate income for enterprises. They think that they are the foundation of enterprise development and put the human resource management department in the position of logistics assistance. With the rapid development of social economy, the competition among enterprises is increasingly manifested as the competition for talents. Therefore, the level of enterprise human resource management affects the development of enterprises, and enterprises gradually put human resource management on the important agenda.

Here, we should do the following: first, we should establish a big view of human resources. Promote human resource management to a strategic level. Starting from the actual situation of enterprise development, it is impossible for small and medium-sized enterprises to have abundant funds as strategic investment like large enterprises, and it is impossible to spend a lot of money and energy to establish a perfect human resource management system. However, if small and medium-sized enterprises want to prosper and realize sustainable development, they must plan human resource management from a strategic height, so that the human resource management system has the flexibility to adapt to the enterprise strategy; Secondly, it is necessary to establish a human resource management organization that adapts to the development of enterprises and give full play to its role in selecting, retaining, exploring and allocating talents. Only in this way can the passive job-hopping of key personnel be effectively avoided. At the same time, while establishing and perfecting institutions, we should equip high-quality human resource management teams to actively promote the overall improvement of human resource management level of small and medium-sized enterprises.

2. Increase the overall investment to ensure the software and hardware construction of human resources.

Increase investment in human resource management, including capital investment, professional investment and supporting system construction. While fully understanding the importance of human resource management, enterprises should put it into practice, increase capital investment in human resource management, set up special human resource management posts and equip professionals.

In addition, sound institutional support is the foundation of human resource management. Enterprises should establish and improve human resource management systems such as talent absorption, talent training, job design, salary management and performance appraisal. Combined with the requirements of modern enterprise management system and its own conditions, the human resources of enterprises will be institutionalized to serve enterprises.

3. Innovate management methods to realize information management of human resources.

Information management of human resources is to apply information management technology to all aspects of human resources management, such as recruitment, training, assessment, salary and performance. In order to improve the efficiency of human resource management, optimize the management mode and reduce the cost of human resource management in enterprises. At the same time, it can obtain market talents and business information timely and accurately, improve the overall competition level of enterprises and promote the further development of enterprises. Informatization of human resource management has become the development direction and trend of enterprise management reform, and it is the inevitable choice for enterprises to seek progress and development.

4. Strengthen the incentive mechanism to fully stimulate people's enthusiasm and creativity.

There are many incentives for human resources, and enterprises should consider the diversity of problems and the specific needs of employees when adopting which incentive method. Material encouragement is the most common and effective way. On the basis of fixed salary, employees can get material rewards according to their own efforts, which is an effective incentive measure for the working class. However, for some senior managers, what they value more is that they can't get monetary returns. Faced with such incentives, they are often not active enough, which requires more forms of incentives. For example, monetary incentives such as welfare incentives and bonuses are only fixed-amount rewards, while welfare is long-term. Sometimes it can better reflect humanistic care. Providing employees with free travel, insurance, interest-free mortgage and other policy incentives can encourage employees to remain motivated and positive; And performance-based work motivation. This incentive measure is put forward to meet the needs of employees' promotion. By rewarding some employees who have outstanding performance and reached the best standards of the enterprise for job promotion, we will also pay attention to the innovative spirit of employees, affirm and reward their creative work, and fully stimulate their enthusiasm and creativity.

5. Do a good job in corporate culture construction and help human resource management.

The role of corporate culture construction in human resource management is mainly manifested in the aspects of guidance, encouragement, cohesion and standardization. An excellent enterprise should not only standardize employees and enterprises through strict system norms, but also integrate excellent corporate culture into employees' actual work and life, so that employees can always judge and restrain their behaviors with advanced and excellent value standards, thus achieving a win-win situation for enterprises and their own development. Obviously, the latter development model is more active, practical and has a higher realization rate than the former. It can be seen that the construction of corporate culture is of great significance to human resource management.

Therefore, we should do a good job in the construction of corporate culture from the following aspects to help human resource management. First of all, in enterprise recruitment and new employee training, we should strengthen the publicity and education of corporate culture. In the recruitment and publicity of enterprises, we intend to focus on the cultural construction of enterprises and strive to find outstanding talents consistent with corporate culture. In the process of training new employees, we should emphasize the publicity and training of corporate culture, strengthen the awareness of corporate culture, and effectively exert the influence of corporate culture on human resources; Secondly, in salary management and performance management, the management mode of corporate culture should be introduced appropriately. Enterprises can bring the framework of corporate culture management into the scope of performance evaluation, take corporate culture construction as an evaluation factor affecting performance and salary, formulate corresponding evaluation system based on corporate culture, and organically integrate corporate culture into practical work; Third, the value orientation of corporate culture should be actively integrated into the formulation of relevant human resources systems in enterprises. In the construction of enterprise human resource management system, it is necessary to integrate enterprise culture into the system and formulate a humanized and high-value-oriented normative system, so that employees can truly feel the benefits of enterprise culture, so as to better learn and use enterprise culture and give full play to its positive role.

To sum up, enterprise human resource management is an important measure to enhance the core competitiveness of enterprises and promote their sustainable development. Only when enterprises fully realize the key influence of human resources on enterprises and make scientific and reasonable use of them can they improve the overall management level of enterprises, promote the continuous progress and development of enterprises, and thus realize the goal of maximizing the interests of enterprises.

6. The role of human resource management in tourism enterprises

What does the tourism management major do? Mainly study the basic theory and knowledge of tourism management, accept the basic training of tourism management, and have the basic ability to analyze and solve problems. In the past, it was mainly divided into travel agency direction and hotel direction, and now it also includes exhibition management, flight attendants, tourism planning and other directions. Tourism management is a very broad direction, kn.

The course of tourism management is very complicated, mainly including some courses: introduction to tourism, tourism management, tourism policies and regulations, travel agency business, travel agency management, tourism geography, tourism psychology, tourism economics, travel agency operation and management, tourism marketing, tourism English, tourism accounting, hotel management, hotel catering, introduction to tourism, tourism culture, tourism resource development and management, scenic spot planning and management, tourism safety, tourism enterprise human resource management and so on. Courses such as tourist source, regional overview, tourism financial management, tourism project management, tourism information system, microeconomics and so on will be different in different schools and majors!

Third, is the tourism management major good? Low starting point for employment: after graduating from hotel management, unless you are particularly excellent, you generally need to go to the grassroots level for exercise, generally starting from the dishwasher, bed maker and cleaning staff at the bottom of the hotel (even five-star and Starwood); To put it mildly, rotation management trainees, starting from the grassroots level, mean that an undergraduate graduate and a high school student are engaged in the same position, which is prone to a huge psychological gap. However, the future development direction of tourism management specialty is very broad: eating, living, traveling, traveling, shopping, entertainment and so on. Can be the development direction of tourism management specialty. Tourism represents a comprehensive industrial cluster, with many occupations to choose from! In addition to travel agencies and hotels, there are also tourism planning, tourism research, tourism planning, tourism e-commerce, scenic spots, tourism real estate, tourism investment, tourism analysis, tourism consultation, tourism channel planning, tourism operation, tourism periphery, tourism media, tourism exhibitions and so on. In travel agencies, there are also planning, ticketing, business and other positions. Even the hotel is divided into rooms, lobby, catering, kitchen and other departments.

After graduation, the employment prospects of tourism management major are generally engaged in management, service and teaching in hotels, travel agencies, scenic spots, tourism consulting companies, tourism planning institutions, tourism e-commerce enterprises, tourism marketing planning enterprises, tourism colleges and tourism service related departments. Or start a business in the tourism industry! Graduates majoring in tourism management don't get a high salary in the early stage. Just graduated, the basic salary is generally 2-3k, the junior management position is 3-4k, the intermediate level is 5-8k, and the top level is tens of kilograms a month. Five excellent schools of tourism management in China: Beijing Foreign Studies University, Dongbei University of Finance and Economics, Huaqiao University, Nankai University, Shanghai Normal University, Northwest University, Yunnan University, Zhejiang University and Sun Yat-sen University.

7. What is the role and significance of training in human resource management of tourism enterprises?

Tourism management is a hodgepodge. You can learn everything, but nothing. The main courses are: tourism psychology, marketing, travel agency management, hotel service skills, tourism accounting, western economics, etiquette culture, management, human resource management, information system management, etc. Bachelor degree or below in the future, to be a hotel waiter and tour guide. If you want a better job, you have to take the postgraduate entrance examination, and the employment situation is not very optimistic.

8. The significance of training tourism professionals

Cultural tourism is a modern service industry with deep integration of culture and tourism, and it is the most dynamic emerging industry in the new century. Today, taking Jingde County, Xuancheng City, Anhui Province as a typical case, this paper investigates and analyzes the problems existing in the development of China's cultural tourism industry. Jingdezhen is located in two mountains and one lake, with excellent ecology and beautiful environment. Jingdezhen is also the core area of Huizhou culture, with a long history, many celebrities and profound cultural heritage. There are unique conditions for developing cultural tourism. In order to further clarify the thinking and promote the cultural tourism industry to become bigger and stronger, Jingde County organized special forces to carry out it.

(1) unique resource advantages. Jingdezhen is located at the foot of Huangshan Mountain and enjoys the reputation of "Huangshan Mountain". Two mountains and one lake have absorbed the essence of Huizhou culture, just like a bright pearl embedded in the mountains in southern Anhui. The territory is superior in ecological environment and rich in natural resources, with a forest coverage rate of 60%; Rich in products, known as Huizhou granary, Ganoderma lucidum, tea, delicacies, high quality, known far and near. In recent years, it has successively won the titles of national green well-off county, national ecological demonstration construction pilot county, hometown of Ganoderma lucidum in China, top ten leisure and health tourism counties in China, and the most investment and development value tourism county in China.

(2) Good traffic location. 05 national highway, 323 provincial highway and 2 17 provincial highway pass through the territory, and the Beijing-Fuzhou Expressway will soon be completed and opened to traffic. Yangji Expressway Huangshan Connecting Line and Xufu Expressway have been included in the Twelfth Five-Year Plan. The reconstruction of Jingde section of National Highway 205 was completed, Meiling Tunnel was completed and opened to traffic, and the reconstruction of the first-class highway of Line 323 started. During the Twelfth Five-Year Plan period, there will be a high-speed railway running in Jingde, and at least one expressway is under construction. All national highways, provincial highways and county roads will be upgraded and improved, and the county road network will be improved. Coupled with the construction of Hangzhou-Huangzhou high-speed railway, Jingdezhen's external traffic is further unblocked and it has become a veritable back garden of the Yangtze River Delta. Famous scenic spots such as Huangshan Mountain, Jiuhua Mountain, Taiping Lake, Xidi and Hongcun are close at hand. Within an hour, the scenic spots are dotted with beautiful scenery.

(3) Better policies and measures. In recent years, according to the situation, the county party committee and government put forward the idea of integrating into the Huangshan Circle, launching the brand of Ganoderma lucidum, writing the emblem, and setting up a county-wide tourism steering committee headed by the county magistrate, aiming at developing characteristic tourism, highlighting ecological leisure, building a strong tourism county, adhering to green development, creating regional characteristics, accelerating the construction of transportation infrastructure, and vigorously integrating tourism resources. The Master Plan for Tourism Development in Jingde County, the Master Plan for Eco-tourism Industrial Park on the East Line of Huangshan Mountain, the Plan for Jingde County to Establish a National go on road trip Demonstration County, the Preferential Policy for Accelerating Tourism Development in Jingde County and the Outline of the Construction and Development Plan for the International Cultural Tourism Demonstration Zone in Southern Anhui were issued. Establish a tourism project library, actively promote tourism to increase points and expand areas, enhance taste, strengthen the atmosphere of cultural tourism development, and optimize the ecological environment. It has become the best potential investment destination.

(4) Features gradually appear. In recent years, around the core area of Huizhou culture, our county has deeply excavated the profound history and culture of Jingde, increased the protection, development and utilization of historical relics, and established the Jingde Revolutionary History Memorial Hall. Jiangcun historical and cultural tourism, red tourism and rural tourism have made great progress; Around the main producing areas of Ganoderma lucidum in China, the development plan of Ganoderma lucidum industry in the county was formulated and supporting policies were issued. At present, it has formed an industrial system with Jingde as the center, radiating southern Anhui, western Anhui, western Zhejiang and eastern Jiangxi, and integrating production, processing and sales. Around the tourist center of Huangshan Mountain, the East Huangshan Tourism Corridor was built, and the East Huangshan Ecological Leisure Cultural Tourism Corridor project was compiled, which was included in the key project of Anhui Provincial Government 86 1.

(5) Good policy opportunities. At the beginning of 20 14, with the approval of the State Council, the National Development and Reform Commission officially approved "Several Provisions on Further Opening to Promote Development (Trial)", and Jingdezhen was included in the core area of Weinan International Cultural Tourism Demonstration Zone, which provided a good policy opportunity for the development of cultural tourism industry in our county. In recent years, our county has successively issued the Implementation Opinions on Further Accelerating the Development of Rural Tourism and the Preferential Policies for Accelerating the Development of Cultural Tourism Industry in Jingde County, 0755-79000 and other documents. Give strong support to the cultural tourism industry in land, taxation, investment attraction, infrastructure construction, talent team construction, tourism docking, publicity and marketing. At the same time, since 20 14, the special fund is 5 million yuan.

First, the variety structure of tourism products is too single. At present, there are few tourism products developed in our county, such as one-day tour in Jingdezhen and two-day tour in go on road trip, which are mainly sightseeing products with a single structure. There is no diversified tourism product system such as sightseeing and leisure products, holiday products, special products and specialties. Effective tourism resources have not been organically integrated. Some tourism projects are not targeted, the characteristics are not obvious, the market difference is not enough, and the social attention is not high, compared with the surrounding counties and cities. Jixi county received 4.03 million tourists in the whole year, and the comprehensive tourism income was 65.438+0.8 billion yuan. Jingxian received 4.923 million tourists in the whole year, and the comprehensive tourism income was 65.438+0.5 billion yuan.

Second, the development factors and internal structure of tourism are not reasonable. Tourism shopping, tourism entertainment, tourism transportation, hotels, travel agencies, scenic spots and other key industries are still very weak. For example, there are only three hotels in our county (including quasi-Samsung), one four-star and five-star hotel under construction, few A-level scenic spots, and only one 4A Jiangcun scenic spot; There are only three or four travel agencies. To some extent, it has affected the quality improvement of the whole industry. Because traffic, land and other factors have not been fundamentally solved, there is a lack of large and good projects; The progress of the project is weak and the construction progress is slow. Environmental protection is imminent, and strengthening mine management, protection and rational development and utilization of ancient dwellings, and comprehensive river management are not satisfactory.

Third, the construction of tourism talent team needs to be strengthened, and the level of industry management needs to be improved. For a long time, the tourism team in our county is short of talents, aging and unreasonable in knowledge structure. The vast majority of cadres and people's understanding of cultural tourism industry still stays in the shallow development of historical and cultural resources. When it comes to developing historic sites, it is necessary to restore ancient buildings; When it comes to excavating cultural connotation, what comes to mind is building temples; When it comes to leisure tourism, I think of building artificial attractions; Lack of innovative ideas and creativity to guide the direction of industrial development, can not well tap, integrate and revitalize the county-level American tourism resources. At the same time, the professional quality of tourism professionals is low, and the cultural tourism industry lacks corresponding talents in creativity, planning, production, packaging and marketing of cultural products. The overall quality of the industry team needs to be improved, and it is difficult to meet the needs of the development of cultural tourism industry under the new situation.

3. Development ideas and countermeasures

Culture is the soul of tourism, and tourism is the carrier of culture. At present, China's tourism industry has entered the golden age of popularization and industrialization, and the integration of tourism and cultural industries has accelerated, which also puts forward new requirements for the development of tourism. Facing new opportunities, new challenges and new requirements, our county must follow the objective laws of the development of tourism industry and cultural industry, grasp the basic principles of the great development and prosperity of cultural tourism industry, adhere to effective protection, rational utilization and conscious inheritance, and constantly improve the scientific level of the development of cultural tourism industry.

(1) Focus on integrating tourism elements. Further integrate tourism resources and string the main scenic spots in our county into a line. Based on Jingde's resource endowment, humanistic characteristics and location characteristics, we should do a good job in the special scientific planning and planning for the construction of the ecological leisure cultural tourism corridor on the east line of Huangshan Mountain, and effectively link it with the regional economic and social development planning, the overall land use planning, the overall urban construction planning and the ecological environment construction planning, so as to make tourism real estate stronger to the maximum extent and expand the development space of Jingde tourism.

(2) Focus on creating a boutique scenic spot. Relying on Xiangyun Ecological Scenic Area, Majiaxi National Forest Park, Dingjiashan Ecological Leisure Resort, Ren Xian Valley Scenic Area, Wangzhen Farm, Ganoderma lucidum Industrial Park, Zi Shan Park and other ecological leisure and health tourism projects, we will build a leisure and health destination and realize the return to nature. Relying on Jiangcun, a classic route in China, we will build peer-to-peer tourism projects such as Jiangcun in Huang Feng, the former site of peasant riots in Jingde and the former site of the New Fourth Army in Huanghualing, build revolutionary education bases and realize the baptism of red education. Relying on the advantages of numerous ancient buildings and relatively complete preservation in Ming and Qing Dynasties, we will build a number of Huizhou tourism projects with obvious characteristics represented by Jiangcun ancient buildings, Zhuwang ancient village and Jingdezhen Temple. Create a famous hometown and a thousand-year-old village brand, and realize an appreciation tour of local culture. Further increase investment, improve the infrastructure of scenic spots, improve the environmental quality of scenic spots, improve the management and service level of scenic spots, standardize the order of commodity trading in scenic spots, and strive to build a number of excellent tourist attractions with novel ideas, distinctive features, beautiful scenery, high integration of man and nature, and high cultural connotation and artistic appreciation. Carefully plan the characteristic tourist routes, gradually form the characteristic brand effect, and constantly improve the core competitiveness of our county.

(3) Focus on consolidating the foundation of tourism. First, it is necessary to speed up the infrastructure construction focusing on tourism traffic and improve the traffic convenience of major scenic spots. Second, it is necessary to speed up ecological construction, combine traffic construction with ecological environment protection construction, guide rural areas along the line to adjust agricultural planting structure, increase the planting area of characteristic cash crops such as fruit trees and tea, and form green scenic belts and green sightseeing belts. The third is to speed up the construction of civilized towns, strengthen the management of urban health order, commercial order and traffic order, strengthen the education of urban residents' civilized quality and behavior habits, and enhance the overall external image of Jingdezhen. Improve tourism accommodation, catering, entertainment, shopping and other supporting service facilities, and strengthen tourism functions. Fully tap the advantages of regional culture and strive to create characteristic tourist spots and folk customs. Fourth, speed up the development of tourist commodities, develop and build tourist commodity shopping spots in county towns and key towns, and attract tourists to spend in our county. Specialty products include Ganoderma lucidum, tea, wild vegetables, strange stones, bonsai and other handicrafts.

(4) continuously strengthen capital investment. First of all, we should increase government-guided investment. Tourism is a comprehensive industry. To achieve great development and leap forward, we must adhere to the government-led strategy and government investment orientation. In recent years, our county has arranged certain special funds every year, improved infrastructure and carried out special activities such as publicity and promotion, which has achieved certain results in guiding and stimulating the enthusiasm of all sectors of society to invest in tourism construction. Second, actively strive for project investment. Strive for tourism policies, projects and funds as an important part of the project, select a number of key tourism projects, establish a project library, intensify efforts to strive for an upward direction, and strive for project funds to be invested in tourism construction from the aspects of tourism development, ecological environment construction, infrastructure construction and civilized town construction. Third, vigorously carry out market-oriented operation. Focusing on the reform of property rights system, all kinds of investors and social capital are encouraged to participate in the development of tourism resources by means of shareholding system reform, sale, auction, contracting and attracting investment, so as to promote the enterprise and market-oriented operation of tourist attractions. Make the construction scale, grade and supporting facilities of scenic spots in our county further upgraded.

(5) continuously strengthen publicity and promotion. Since 2008, Jingde County has successively won the Hometown of Ganoderma lucidum in China, Ganoderma lucidum Products Trading Center in China and Xuanyan Town in China. Our county should make full use of these national business cards, base itself on the Yangtze River Delta and face the whole country, and widely adopt cultural tourism festivals, promotion meetings and media reports. Strengthen the external publicity of cultural tourism, establish a cultural tourism publicity and promotion system combining the overall image publicity of the government with the product marketing of enterprises, and strive to make Jingdezhen bigger. Elaborate cultural tourism propaganda films and brochures, establish a cultural tourism information consulting service system, adopt practical ways and means, and carry out various forms of tourism publicity and tourism festival activities. Increase the intensity of online publicity, establish a strategic partnership of cultural tourism publicity with well-known domestic online media, and further expand the publicity coverage. Give full play to the enthusiasm of travel agencies in tourism marketing and the main role of the market, encourage them to expand the tourist destination market, vigorously carry out ground connection business, and improve the tourism popularity of Jingdezhen.

(6) Continuously enhance the synergy of development. It is necessary to clarify the responsibilities of each department of the county cultural tourism development Committee. Cultural tourism involves a wide range and a large workload. Only the efforts of the whole county and the wisdom of the whole people can ensure its rapid development. It is necessary to refine the objectives and tasks into items, decompose them into goals, clarify them to various functional departments, and implement them at different levels. Second, it is necessary to strengthen policy support, establish and improve policy guarantee, business support and incentive policies for cultural tourism, mobilize and guide the enthusiasm and creativity of all levels and departments and the broad masses of cadres and masses, and unite social forces to create a brilliant tourism in Jingdezhen. Third, speed up the introduction and training of tourism talents. We will further implement preferential policies for talents, vigorously introduce high-level talents from tourism colleges, hotel management groups, tourism marketing planning agencies and travel agencies, encourage the tourism industry to cultivate and introduce talents who are in short supply in tourism project planning, product development, e-commerce, capital operation, marketing and hotel management, and improve the structure of tourism talents. Implement the talent training project in the tourism industry and strengthen the training of employees in tourist attractions (spots), tourist hotels, farmhouses and travel agencies. Support the cooperation between tourism enterprises and tourism colleges, cultivate talents, and promote the formation of a number of learning and innovative tourism enterprises with relatively perfect talent development system, distinctive corporate culture characteristics and strong continuous innovation ability.