It is no exaggeration to say that "a kind word warms three winters". Everyone loves to hear compliments. Praise is a heartfelt sigh. Praise can convey happiness. Learning to praise can not only please others, but also beautify your life. Especially in the beauty service industry, you need praise to show your enthusiasm for customers. As a beauty instructor, you should learn to praise others, form the habit of praise, and praise others sincerely, naturally and realistically. If you have the same meaning, express it in different ways and give the other person different feelings. For example, when customers come to beauty salons to spend money, American tour guides say, "Aunt Zhang, you are really rich!" " Another beautiful tour guide said, "Sister Zhang, you look like jewels today. It's beautiful! " . Put yourself in others' shoes. If you are a client, which American director would you rather listen to? Undoubtedly, the expression of the latter is more attractive than the former. The same meaning means that the customer is "rich", but the effect is naturally different in different expressions. This shows that language needs to be decorated with praise in order to be more infectious. Praise can not only narrow the distance between the American guide and the customer, and then resolve the strangeness between them, but also make the other party feel happy, so as to make themselves suddenly enlightened and accumulate more customer resources. However, we must grasp a degree in everything, and praise is no exception. There are several principles to pay attention to when praising customers: First, sincere praise. When American tour guides praise customers, you should praise them from your heart, don't talk nonsense, and don't be artificial. Sometimes if you talk too much, people will think you are hypocritical. Once customers think you are insincere, they will gradually lose trust in you. Second, praise supported by evidence. Instead of saying, "Sister Zhang, you are so beautiful today!" Let's say, "Sister Zhang, you are really elegant in this dress today. The whole person looks younger. How enviable! " . Praising an art is also a technique. Our point of view should be based on facts, telling the facts and not exaggerating them, otherwise it will become a veritable horse essence, but it will be self-defeating. Third, praise should be enough. Praise language can bring good mood to customers, thus improving the turnover rate of beauty salons. Beauty instructors should never flatter customers from beginning to end when praising them, which will easily arouse customers' disgust. Besides, we should give different compliments to different people. For example, when we meet customers who look serious, beauty instructors should be cautious. Not everyone has the same compliment. Therefore, American directors should classify compliments to different types of customers. Praise is an art that warms people's hearts, and it is also a marketing technique. But praise should follow the above principles in order to have the icing on the cake effect.