To master customer psychology, you must know something. In addition to communicating with customers at work, you can also conduct surveys through opinion cards. In fact, the psychology of ordinary customers is to get the best service at the same price. Especially in today's increasingly mature consumer culture and strong customer recognition ability, people's concept has changed from "saving for the future" to "enjoying life every day".

For the pursuit of beauty, they are no longer limited to simple technical services in the past, but also hope to acquire knowledge of beauty salons. In addition, the standards for young women to pursue spiritual comfort are increasing day by day, while the older women want to live a high-quality life. For women of different ages, operators should put forward different schemes to cater to customers.

2. Prevent customer churn

Some excellent and pioneering beauty shops are trying to form a solid contract and loyal relationship with customers. In the past, many beauty shops always treated customers casually, because many customers relied on popularity. Nowadays, with the rapid growth of market competition, beauty shops need to fully realize that the era of customer satisfaction has passed.

If your beauty salon can lose 100 customers in a week and gain another 100 customers at the same time, maybe you think the sales are still satisfactory. But this is only a phenomenon of "high income and low profit". In order to get new customers of 100, you must invest in advertising, publicity, profit and other activities to get them. The cost of attracting new customers is much higher than giving profits to old customers again. Reducing the churn rate of lost customers has become an important part of our customer management.

3, regular follow-up survey

In the beauty industry, many beauticians will take away a large number of old customers when they change jobs. The reason is that the beauty shop manager doesn't understand the customer's situation and lacks effective communication and contact with customers. Only by collecting customer data in detail, establishing customer files for classified management, and grasping customer needs in time can we truly achieve the purpose of "controlling" customers.

4. Make good use of SMS marketing.

One of the reasons why many customers don't come to beauty salons is that they don't keep good contact, so beauty salons might as well make good use of short messages to contact your customers and make them your loyal old customers, which not only protects old customers, but also helps to develop new customers.