As the saying goes, "A clever woman can't cook without rice", and sales staff all know that customer information is our "meal". Therefore, in order to sell products faster, we need to learn more sales skills. So what are the sales skills of health care products? Come and have a look with me. I hope you will be satisfied. Thank you.

Sales skills of health products 1. Induction of pain problems

For health care products, within the scope of the needs of the survival and safety of the elderly, marketers are concerned about health problems and disease pain. Marketers constantly reveal the problem of strengthening the elderly and help them understand the seriousness of the problem. For example, numbness, palpitation and dizziness in limbs are precursors of cardiovascular and cerebrovascular diseases. If we don't pay attention to them, it will have serious consequences, which will make the elderly feel scared and life is overwhelming, thus laying the foundation for stimulating their survival instinct.

Sales skills of health care products II. Conceptual habit induction

The health needs of the elderly are the foundation. Although health care products only have the function of regulating human health, they can't focus on treating diseases, nor are they a panacea for bringing back the dead and keeping healthy forever. However, by changing people's health concepts and habits, the marketing model meets people's long-term health needs, such as the concept of prevention, "it is better to prevent diseases than to cure them" and "it is better to pay attention to daily health care for serious diseases than to go to the hospital". The concept of circulation, illness comes like a mountain, illness goes like reeling, illness does not happen overnight, and it naturally takes a long period to restore health. The training of these concepts and habits has created powerful conditions for selling large orders.

Sales skills of health care products III. Social realization induction

We believe that the level and space of demand can be increased and expanded, and the marketing model is an important force to expand the demand space of the elderly, especially to strengthen the high-order psychological demand.

The elderly have a strong demand for advanced psychological needs such as social interaction, respect and self-realization. The author has seen some news that an elderly rich woman abroad has been neglected for a long time. After she died of illness, she left her family property to her pet dog. An old man called 1 10 to communicate with others in order to talk to the police.

Constantly create marketing models, strengthen these psychological needs, and make the elderly feel happy. The marketing model of health care products meets the respected needs of the elderly through caring and affectionate service, organizes social activities and tourism activities to meet their interpersonal needs, and endows the elderly who buy products with some identities, such as the director of health club and the chairman of health Committee, to meet their self-realization needs.

The marketing method of health care products is socially induced, so it is natural to open a big order.

The state and the whole society generally attach importance to the spiritual needs of the elderly. The newly revised Law of the People's Republic of China on the Protection of the Rights and Interests of the Elderly stipulates that family members should care about the spiritual needs of the elderly and should not ignore or neglect them. Family members who live apart from the elderly should often visit or greet the elderly.

It is limited to meet the physical needs of the elderly, and it is infinite to meet the psychological needs. Meeting physical needs is valuable, while meeting psychological needs is priceless. It is difficult to measure the price of health care products based on meeting the physiological needs and pursuing the psychological needs of the elderly. The marketing model expands the space for the psychological needs of the elderly, which is the vitality of the marketing model.