I. Specific personnel
1, director: responsible for the content planning and scripting of the whole short video, as well as the guidance of shooting and editing.
2. Actor: Perform according to the script.
3. Photographer: responsible for shooting, familiar with lighting, professional equipment and video composition.
4. Editing: responsible for editing the lens content, familiar with all kinds of editing software, music rhythm and aesthetics.
5. Operation: To be responsible for the promotion and operation of short videos, you need to be familiar with the rules, title copy, fan operation and data analysis of major platforms.
Second, the production steps of short video
1. Determine the video theme: determine the purpose and theme of the video and determine the content of the video.
2. Script: According to the theme of the video, write a script for the video, determine the structure of the video, and determine the lines of the video.
3. Shooting preparation: determine the shooting location, shooting equipment, shooting personnel and shooting time, and prepare the props needed for shooting.
4. Shooting: according to the script, according to the plan, according to the requirements, shooting the video.
5. Post-production: edit the shot video, add special effects, add music, add subtitles, etc. To complete the post-production of the video.
6. Release: release the video to major video websites, promote the video, and improve the exposure of the video.
Characteristics of short video
Concise and direct
Short videos are usually between a few seconds and a few minutes, and they need to convey information in a limited time. They present the content in a concise and direct way, attract the attention of the audience and make the information easier to digest and understand.
quick rhythm
Short videos usually use quick clips and dynamic special effects, as well as elements such as music and subtitles to make the viewing experience more active and attractive. This fast-paced presentation can quickly arouse the audience's interest and keep their attention.
Creativity and entertainment
Short videos are usually creative and entertaining, attracting audiences through unique storylines, visual effects and music. They are often presented in a humorous, funny, touching or interesting way, so that the audience can get pleasure and enjoyment in a short time.
Social sharing
The sharing nature of short videos on social media platforms enables them to spread and spread rapidly. Viewers can easily share and spread short video content through various social media platforms, such as TikTok, Ato Kuai, Tiktok and Instagram.
Interactive participation
Short videos are usually interactive, and viewers can interact with the content through likes, comments and sharing. This kind of interactive participation can increase the participation and stickiness of the audience and promote social interaction and user participation.