Since 1990s, beauty salons have developed into a huge industry. By the end of 20 10, there were 5 million registered beauty salons. However, from 1997, the "women's world" in Taiwan Province Province to the mainland, we began to take the joining route to join the beauty chain industry which is full of flowers today. It is becoming a huge consumption hotspot.

1) business scale-the overall business scale is small, and the industry entry threshold is low. Shops with an area of 50- 100 square meters account for 40.3% of the total, and shops with an area of less than 50 square meters account for 28.8% of the total; Small shops with less than 5 people account for 57.8% of the total.

2) Business philosophy-based on traditional business philosophy, relying heavily on affiliated companies, without its own marketing plan. There is no special publicity and promotion plan, and word-of-mouth publicity is mainly used. In addition to training schools, mentoring is the most common training method in employee training.

3) Business projects-lack of their own characteristics. Traditional projects and emerging projects coexist, each accounting for half of the country. Skin care, maintenance and weight loss are old projects, while breast enhancement, health preservation and conditioning are becoming emerging projects. Nowadays, beauty salons have their own characteristics (such as Ziqier for breast enhancement and filar silk bird for weight loss) except those that are really powerful. Most beauty salons do not have their own characteristics, and the projects may be complete, but they have not formed their own uniqueness. This has become a chicken rib state where everything can be done and nothing is excellent.

4) Fierce competition-According to statistics, there is a beauty salon for every 300 households, and even more in some places with strong consumer awareness. There are many stores, and everyone wants to win customers, which has caused fierce competition.

5) High turnover rate-all beauty salons have the problem of turnover. Once the beautician is dissatisfied with the shop, boss and income, he will change jobs at any time. At the same time, 90% beauticians have the consciousness of opening their own shops, and they will be independent once the time is ripe. The beautician who was finally trained left at once, with great losses.

6) Unstable turnover-beauty salons are often affected by seasons, climate and other factors. At this time, the operator is not sure enough about the change, which easily leads to unstable performance. At the same time, there is a lack of long-term planning in sales strategy. It is often that the promotion has been played for a month, and the obvious sales volume has gone up, but there is no follow-up thing, which leads to death this month and starvation later. If operators can't grasp these changes, unplanned operation will easily lead to unstable performance.

7) Management awareness-most beauty salons have no sustainable development plan. Including boss consciousness, employee consciousness and customer consciousness. Is it that the boss keeps making progress, and the employees are constantly in charge and full of passion? Customer's consumption consciousness is whether we are guiding and how to guide.

8) Lack of innovation awareness-many beauty salons are doing other people's projects, constantly imitating other people's projects, and there is no further innovation. Many old customers have done it for a year or two, and left because we didn't have anything new to attract.

There are two main points in our operation: 1 is a personnel problem. 2 is the problem of sales.

You can talk to me alone if you are interested!