Planning scheme for celebrating Mid-Autumn Festival 5 1 1. Purpose of the event:
Mid-Autumn Festival is an important traditional festival in China, and its greatest significance and theme is "reunion". Reunion and harmony are closely linked. Reunion is not only an external form, but also an internal harmony and communication. In order to fully tap the connotation of traditional festivals, carry forward the excellent culture of the motherland, and inspire the patriotic feelings of teachers and students, and inspire students to be familiar with classics, read classics, love classics and get close to classics when the Mid-Autumn Festival approaches, the brigade organized the theme activities of "Full Moon, Full Country and Inheriting Classics" around the Mid-Autumn Festival.
Second, the theme of the event:
The moon is full and the country is round, inheriting the classics.
Third, the activity time:
September 21-June 65438+ 10/0
Four. Activities:
(1) Enjoy the Moon in Mid-Autumn Festival
1, (September 24) Speaking under the national flag-"I wish people a long time, thousands of miles away." Tell students about the origin of the Mid-Autumn Festival, and advocate that every student should achieve "family reunion" during the festival-help mom and dad do something they can; "Reunion"-send a holiday greeting message to distant relatives who can't reunite; "National reunification"-placing high hopes on the prosperity and early reunification of the motherland.
2. (September 24-September 28) Collect stories, poems and books related to the Mid-Autumn Festival, and carry out related activities in each class of the morning meeting class.
(2) Remembering the bright moon in Mid-Autumn Festival
1(September 24-September 28), each squadron organized students to collect information about the origin of the Mid-Autumn Festival, traditional folk customs, anecdotes, poems and so on, and arranged them in the classroom and displayed them in the "special section" of the blackboard newspaper;
2. (September 24-September 28) Each squadron will improve the "wish" wall in the class or on the blackboard, so that students can write their holiday wishes on their hearts.
3. (September 28th) Each squadron held a Mid-Autumn Festival poetry meeting with the theme of "inheriting the classics and reciting the Mid-Autumn Festival". Collect and read the classic poems about Mid-Autumn Festival, and experience the happiness of reunion and harmony in the process of tasting moon cakes and reciting ancient poems, so as to enhance the friendship between students.
(3) Enjoy the Moon in Mid-Autumn Festival:
1. Carry out "Promoting Mid-Autumn Festival with Virtue" parent-child interaction activities, encourage students to make Mid-Autumn Festival cards for their parents, help their elders do housework, eat moon cakes and enjoy the moon with their families, and realize the happiness of family reunion. (Grade One and Grade Two)
2. The volunteer activity of "Happy Experience Warm Mid-Autumn Festival" was carried out. Students used the Mid-Autumn Festival holiday to send moon cakes and send warm to their elders, and wrote down their own experience diaries. (Grade 3 and Grade 4)
3. "Moon Painting Mid-Autumn Festival": Complete a holiday tabloid with the theme of "Mid-Autumn Festival" during the fifth grade holiday; Finish a holiday tabloid with the theme of "classic reading" during the sixth grade holiday. (5 copies for each squadron).
Mid-Autumn Festival celebration planning scheme 5 2 I. Basic ideas
1, time: the night of Mid-Autumn Festival, or the night before.
2. Location: Park or community or spacious outdoor venue of park.
3. Participants:
A, kindergarten children, parents (voluntary participation), kindergarten staff and their families.
B. Leaders of competent units and their families.
4. Materials: Kindergarten prepares lanterns and candles, and parents bring their own moon cakes, fruits and drinks.
5. Activities:
A, enjoy the moon; B. Children's free activities; C, singing; D, parent-child games
Second, the significance
1. Make traditional festivals in China more meaningful and let children have more happy childhood experiences.
2. Parents, children and society prefer your kindergarten.
Third, news selling points
1. Innovate traditional festivals and promote national culture.
2, do practical things, implement the opinions of the Central Committee and the State Council on further strengthening and improving the ideological and moral construction of minors. Love parents, kindergarten and society.
3. Cultivate a good parent-child relationship.
Four. Suggested cooperative unit
Office of spiritual civilization construction, women's Federation, working Committee, community management office, etc.
Verb (abbreviation of verb) suggests inviting units.
Orphans in welfare homes, elderly people in nursing homes
Special reminder: please bring your relatives and children with you.
Mid-Autumn Festival celebration planning scheme 5 3 I. Activity objectives
1, through activities, let children know the origin of Mid-Autumn Festival, and know that Mid-Autumn Festival is a traditional reunion festival in China.
2. Experience the happiness of spending holidays with colleagues and teachers.
Second, the activity preparation
Mobilize children to bring their own fruits and moon cakes.
Third, the activity process
Introduce festivals-enjoy stories-talk about taste.
Fourth, the activity process
1. Introduce the festivals about the origin of Mid-Autumn Festival to children, and let them know that August 15th of the lunar calendar is the Mid-Autumn Festival.
2. Appreciate the story, listen to the story of "Moon Girl makes clothes", and understand that the moon is constantly changing.
Discussion: Why can't Moon Girl's clothes fit?
Step 3 talk and taste
What to eat in Mid-Autumn Festival?
B, share * * * and taste the moon cakes and fruits you brought, and talk about the food you brought.
Attachment: The short story "The Moon Girl Making Clothes"
At night, the moon girl came out, thin and curved, like a little girl's eyebrows. The cool wind blew her a little cold, so she tore a cloud and wrapped it around her. Moon girl thought, I'd better find a tailor to make a dress.
The tailor measured her and asked her to pick it up five days later. Five days later, Miss Moon gained a little weight, like a crooked sickle. She came to get the clothes. These clothes are really beautiful, but they are too small to button.
The tailor decided to make her a new one, measured it again and asked her to pick it up five days later. Five days later, Miss Moon gained a little weight and bent like a boat. She came to get clothes, and the clothes were made more beautiful. Unfortunately, Yuenv couldn't even put on one set.
The tailor blushed and said, "I have to do it again." Five days later, Miss Moon came to get her clothes. When the tailor saw that Miss Moon was round, like a disc, she was taken aback: "Ah, you are getting fat again!" " The tailor sighed and said to Miss Moon, "Alas! Your figure is not allowed, I can't make clothes for you. " It turns out that the moon girl is changing every day, so she still wears clothes that don't fit. During the day, the sun came out, and she was embarrassed to come out. She only appears quietly at night.
The planning scheme of celebrating the Mid-Autumn Festival is 5 4 "Thinking of your relatives more during the festive season". The annual Mid-Autumn Festival is coming soon, which is a traditional festival of the Chinese nation. "Filial piety first" Mid-Autumn Festival has a long history in China. Respecting the elderly in Mid-Autumn Festival, in a sense, is also a norm for children's filial behavior and a promotion of social respect for the elderly. On this special day, there are such a group of people who are old, weak, sick, lonely and helpless, and eager for love. They often live in peace as usual, do not enjoy the joy of reunion with their loved ones, and even show more loss and sadness than usual. So there was us, a group of caring volunteers. On the occasion of the Mid-Autumn Festival and the reunion of thousands of families, let's walk into the nursing home with loving gifts and sincere wishes, offer love and warm people's hearts. A sincere greeting and a smile from you can bring them great joy and happiness. On this day, the ant power charity team is this group of children who can cure loneliness.
I. Name of the event:
Welcome the Mid-Autumn Festival, send blessings and protect the sunset.
Two. Activity theme:
"I am old and I am old, I am young and I am young, and I am young and I am young", caring for the elderly and celebrating the Mid-Autumn Festival.
Three. Activity background:
At present, China society is under the background of respecting the old and loving the young and striving to build a harmonious society. In order to carry forward the virtue of respecting the elderly and caring for the young of the Chinese nation, our Ant Power Public Welfare Team will adhere to the concept of "loving Mid-Autumn Festival and staying in nursing homes", enthusiastically participate in this activity and carry forward the traditional virtues of the Chinese nation.
Four. Purpose and significance of the activity:
Objective: Autumn is crisp, August is fruitful, and the annual Mid-Autumn Festival is coming! On this special day, the volunteers of Ant Force decided to go to XX nursing home to send them smiles and blessings, so that the old people can feel a warm atmosphere, enrich their spiritual and cultural life, convey our gratitude in greetings and keep loneliness away from them. We volunteers can also enrich ourselves in activities, enjoy happiness in dedication, fully enhance team consciousness and improve comprehensive quality.
Significance: Let the lonely old people feel the care of the society, at the same time enhance their sense of social responsibility, let everyone know about the society, pay attention to this huge and special group, learn to care, learn to be grateful, and carry forward the traditional virtues of the Chinese nation to respect and love the elderly.
Verb (short for verb) Organizer:
Ant power charity team
Co-organizer of intransitive verbs:
XX Group (XX Office), XX Moon Cake, JuneYao (Shengfa Non-staple Food Firm), Pumbaa Paper.
Seven: Location:
XX town welfare house
Eight: Activity time:
Mid-Autumn Festival on August 15th.
IX: Activity Flow:
(1) Contact the nursing home in advance, gain the trust of the other person in charge, and support and cooperate with each other at work, so as to facilitate regular activities.
(2) Pre-preparation: including personnel convening, fund-raising and material preparation.
(3) A large charity sale will be held on August 13th (September 6th) of the lunar calendar.
Venue: during the day: at the gate of Xindaxin in Shuinan.
Evening: at the entrance of Longquan Park (next to celebrity club)
(4) Charity items: moon cakes, grapefruit, milk, etc.
(5) All the proceeds from this charity sale will be used for the activities of entering the nursing home on August 15.
X: active stage
1, all volunteers say hello to the old people and send sincere wishes.
2. Learn about the personality characteristics, living habits and health status of the elderly from the relevant staff of nursing homes.
3. Give love gifts and moon cakes to the elderly.
4. Help the elderly clean up the house and clean up.
5. Talk to the elderly. Tell the old people about their health care in summer and introduce some convenient and practical tips and health knowledge.
6. Recreational activities with the elderly, such as playing poker and chess.
7. The whole activity: from 8: 30 in the morning to around 2: 00 in the afternoon.
Eleven: Post-finishing
Clean the nursing home and take photos with the elderly. Carefully record the activities and take photos to facilitate the training of volunteers in the future.
Twelve. Matters needing attention in activities
1, sorting out.
2. Obey the arrangement when the activity is going on.
3. Pay attention to personal behavior and maintain the image of volunteers.
4. Distribute the work of each volunteer reasonably.
5. Volunteers serving in nursing homes are not allowed to leave their posts without authorization.
6. Try to avoid only one or record.
A few old people should consider all old people.
7. All activities are carried out with specific people and a clear division of labor. Each activity should have a project manager of the evaluation department, who is responsible for the supervision and management of activities and the statistics of volunteer service hours. Every activity needs a recorder of the propaganda department, who is responsible for shooting and recording the details of the activity.
Five planning schemes for celebrating Mid-Autumn Festival
Celebrate the Mid-Autumn Festival. The 15th day of the eighth lunar month is the traditional Mid-Autumn Festival in China and the second largest traditional festival in China after the Spring Festival. August 15th is in the middle of autumn, so it is called Mid-Autumn Festival. The ancient calendar in China called August in the middle of autumn "Mid-Autumn Festival", so the Mid-Autumn Festival is also called "Mid-Autumn Festival". The Mid-Autumn Festival is coming. In order to better develop the hotel sales service and realize the double harvest of economic and social benefits, this scheme is formulated in combination with the actual situation of our hotel and the traditional national customs of our country.
I. Target market analysis
The customers of this hotel are mainly middle and upper-class people and government officials, but many of them are private consumers, which requires the hotel to take into account the personal interests of those private consumers on the basis of improving the grade.
Second, the pricing strategy
1, meals can basically maintain the original price, but some meals related to Mid-Autumn Festival can be discounted (recommended) or directly reduced.
2. For high-priced meals, it is recommended to combine the reduction of distribution and price reduction.
3. The Mid-Autumn Festival package (explained below) should not be too expensive.
4. The price of other drinks and other services can be flexibly changed according to the actual situation of the hotel, and the lowest price can be reached around the Mid-Autumn Festival (but it should be determined according to the hotel's net profit).
Third, marketing strategy.
1. Make a Mid-Autumn Festival special package, which can be divided into three categories according to the actual situation, such as affordable, medium-high, meals for two and meals for three. The theme should reflect family reunion, and moon cakes can be given as our specialty (the price does not need to be too high).
2. If the family members' birthday falls on August 15 of the lunar calendar, they can enjoy a 50-60% discount when dining in the hotel with valid documents (household registration book and ID card) (according to the actual decision of the hotel). It is recommended to recommend Mid-Autumn Festival package to them.
3. If the mobile phone and fixed telephone number are 8 15, you can enjoy a 50-60 discount when dining in the hotel with valid documents (household registration book and ID card) (according to the actual decision of the hotel). It is recommended to recommend Mid-Autumn Festival package to them. The hotel had better contact these people directly.
As there is no accommodation service in this hotel for the time being, we can join hands with other large hotels focusing on accommodation to introduce customers to each other, which can increase the customer base and reduce some related expenses. For these customers, you can pick them up by car, and it is also recommended to recommend the Mid-Autumn Festival package to them.
5. Send some small gifts related to Mid-Autumn Festival after dinner (the name, telephone number, address and website of the hotel should be printed on them).
6. The activity will be held from August 10 to August 20th of the lunar calendar.
Fourth, promotion strategy.
1. Place outdoor advertisements at the entrance of the hotel, near the railway station and bus station (outdoor advertisements are mainly in the form of painting and banners).
2. TV, street banners and newspaper advertisements are combined.
3, you can try mobile phone short message advertising, the focus of mass sending is the old customers of the original hotel, pay attention to the use of appropriate language, mainly introduce the latest activities of the hotel.
4. Make a pop-up box advertisement or a larger FLASH animation advertisement or banner on XX website. The processing of web animation and pictures must be consistent with the marketing content.
5. Flyer advertising is ok, but the quality of flyers must be high.
Note: You can select the above advertisements at the same time. Promotion focuses on urban areas and can also be extended to surrounding counties and cities. The minimum advertising audience should be 6.5438+0.5 million.
Verb (abbreviation for verb) Other related strategies
Security guards must ensure the safety of the hotel; Specify some incentive policies for waiters and related staff to arouse their work enthusiasm (this part can be refined later); Put some high-end music in the hall; The speed of serving must be fast; The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the flavor of the Mid-Autumn Festival.
Hotel marketing is to study how hotels identify, analyze, evaluate, choose and make use of market opportunities in fierce competition and changing market environment, how to develop marketable products, and explore the best form and the most reasonable way of hotel production and sales, with the aim of achieving maximum economic benefits with the least' labor cost'.