The competition in the commodity market is fierce, and the merchants have come up with strange tricks. Nowadays, products in various commodity fields emerge in an endless stream, and the types are also varied. Therefore, in order to make their products sell well, businesses also spare no effort to find ways to promote them. This kind of behavior and practice is understandable. After all, wine is not afraid of the depth of the alley. Today's commodity world is not feasible.

But some businesses ignore the difference between quantity and quantity. Proper publicity and promotion will help their products sell well, but excessive gimmicks and false publicity will only cause consumers' resistance and disgust. The end result is often counterproductive.

False propaganda is not desirable. Recently, the national enterprise credit information publicity system network showed that an advertisement published by a beverage company in Beijing violated the Advertising Law and was fined 300,000 yuan by the relevant departments in Beijing. There is also a reason for this fine. It turned out that the business involved false propaganda. The party concerned advertised one of his drinks as 0 sugar, 0 calories and 0 fat, but according to the authoritative test of relevant departments, 0 calories had no basis, so he advertised to deceive consumers and violated the Advertising Law.

Publicity must keep up with the goods. At present, there are not a few drinks with 0 sugar, 0 calories and 0 fat in the beverage market. This slogan is also in line with people's health care thinking. Therefore, in recent years, the sales of beverages with 0 sugar and 0 calories are hot in the beverage market. Moreover, many consumers also buy for these publicity, so the food does not match the publicity, which seriously infringes on consumers' right to know and infringes on their legitimate rights and interests. Should be punished.

Enterprises should own enterprises. Although the relevant departments have fined the company involved, the host computer of the company involved has not responded. It is reported that the two founders of the beverage are employees of Yuan Qi Forest Company. It can be predicted that this incident may have some impact on the people's livelihood of Yuan Qi Forest, but I think as long as we correct and apologize in time, we should be able to recover some losses.

At the same time, enterprises and businesses should aim at bringing better products to consumers, rather than promoting them for the purpose of selling goods.