The rapid development of social economy and the increase of urban population have brought rare opportunities for the cultivation and sales of agricultural and sideline products. Around the first-tier metropolises and regional metropolitan areas in China, many vegetable planting bases and food crop industrial bases have sprung up, and local farmers have become rich. There are many classic cases. However, there is no doubt that in the process of rapid expansion, in order to better pursue output and social and economic benefits, many quality and safety problems of agricultural and sideline products have emerged.

Nowadays, the problem of food hygiene and safety has long been a hot issue of concern to the whole people. People's worries and concerns about food hygiene and safety have driven people's consumption habits to gradually shift to the safe, reliable, pure natural and green organic food industry. At the moment when food hygiene and safety problems occur frequently, wild vegetables, wild fruits and other products that are relatively safe and reliable and do not use pesticides, pesticides and fertilizers meet the choices of a large number of consumers. It can be said that we are not choosing wild vegetables, wild fruits and wild animals, but only agricultural and sideline products that are safe and reliable without excessive pesticides and fertilizers.

From eating well 30 years ago to eating well at this stage, everyone's nutrition and diet have been turned upside down. Chicken, duck and fish are not the most nutritious and healthy, and vegetarians will not live long. The concept that nutrition must be reasonably matched has long been deeply rooted in people's hearts. Wild vegetables, wild fruits and wild animals are gradually recognized and recognized by the public because of their unique nutritional components and functions. For example, dandelion, bitter herbs, plantain and mulberry leaves in spring have the function of clearing away heat and fire, and their edible value is also high, so they are naturally very popular.

In the era of Internet big data, news information is relatively developed, there are more and more ways and means to acquire knowledge, and the modes of commodity sales are also varied. A large amount of capital gradually poured into the agricultural and sideline products industry. In order to get more profits, all kinds of ideas about agricultural and sideline products are gradually hyped, using traditional media and fermenting from the media platform, which has entered a big explosion.

To sum up, there are many factors in this, which can't be said to be hype. Wild vegetables, wild fruits and wild animals are indeed nutritious and valuable, but they are relatively unpopular and different. In the past, farmers didn't eat it often. Before food and clothing were solved, farmers still often ate wild vegetables, wild fruits and wild animals.