Major disciplines
Management, Economics, Business Administration
main course
Introduction to tourism, tourism management, tourism policies and regulations, travel agency business, travel agency management, tourism geography, tourism psychology, tourism economics, travel agency operation and management, tourism marketing, tourism English, tourism accounting, hotel management, hotel catering, introduction to tourism, tourism culture, tourism resource development management, scenic spot planning and management, tourism safety, human resource management of tourism enterprises, eco-tourism, tourist sources and tourism enterprises.
Main practical teaching links
Including tourism industry investigation and business practice of tourism enterprises, the general arrangement is 10 week 12 week.
Employment direction
Graduates majoring in tourism and leisure management can engage in tourism economic management and enterprise management in tourism administrative departments, travel agencies, tourist attractions, tourism consulting companies, tourism e-commerce enterprises, tourism planning institutions and theme parks; Or the self-employed in the tourism and leisure industry.
Details are as follows:
1. Tourism management department
The employment of tourism administrative departments should be carried out by means of civil servants, and the specific process includes online registration, on-site registration, written interview, physical examination, list publicity and other links. Employers include provincial, city and county tourism bureaus and their subordinate enterprises and institutions. The specific location of each unit depends on the needs. Please refer to the civil servant enrollment brochure of that year.
2. Travel agencies
The functional departments of travel agencies are divided into: business department, planning and dispatching department, reception department, tour guide department, outreach department, finance department, etc.
Business Department: Responsible for travel agency services such as marketing planning of travel agency products, soliciting groups and ground connection, as well as the organization and marketing of conferences and small and medium-sized exhibitions; There are mainly managers, assistants, secretaries, league organizations, ground contacts and other positions.
Planning and dispatching department: specifically operate the travel agency business, including designing tourist routes and making quotations.
Reception department: reception of guests and other visitors who come to consult.
Tour guide department: arrange tour guides to take tours, and tour guides must have tour guide certificates.
External relations department: the spokesperson of travel agencies in other places, and often goes to other cities to promote travel agencies.
Finance Department: Responsible for all fund operations of travel agencies, and the staff should have certain accounting knowledge.
3. Travel consulting company
The main business includes: outbound tourism consultation, domestic tourism consultation, tourism management specialty, travel agency, business investigation consultation, immigration study consultation, hotel reservation all over the country, travel (business) car reservation, conference and exhibition, travel consultant, tour guide training service, etc.
With the National Professional Standards for Tourism Consultant Training and the National Vocational Examination Syllabus and Examination Training Textbooks for Tourism Consultant Training passed the expert evaluation of the National Vocational Qualification Training and Appraisal Experimental Base, the training and evaluation of tourism consultants were piloted in the whole country. According to the person in charge of Tianjin Certification Center, the average salary of the first batch of 100 students in Chengdu during the probation period is 2385 yuan. Tourism consultants are divided into assistants and division-level students who take the national unified examination after graduation. After passing the examination, he will be awarded the certificate of tourism consultant of the National Vocational Qualification Training and Appraisal Experimental Base, and his personal data will be entered into the China Tourism Consultant Network and the National Vocational Qualification Training and Appraisal Experimental Base Network. In 2008, the first national unified examination for "tourism consultants" will be held on June 22nd, and tourism consulting will become the hottest new occupation.
4. Tourism e-commerce enterprises
Tourism is considered as one of the industries with the strongest sensitivity to the Internet, and together with finance, software and online bookstore, it is called the four most suitable industries for online operation. It can be seen that tourism e-commerce enterprises have great potential. The main business scope of tourism e-commerce enterprises includes providing tourism information, booking hotels, air tickets, tourist routes and practical information retrieval of business tourism. For example, Ctrip.com and eLong.com are well-known tourism e-commerce enterprises at home and abroad.
5. Tourism planning agencies
Graduates can engage in tourism planning and planning. Tourism planning institutions mainly include tourism development planning, scenic spot planning, tourism planning and other businesses. By 2007, there are 9 first-class qualification units of tourism planning, 54 second-class qualification units/kloc-0 and 62 third-class qualification units, covering all provinces, municipalities, autonomous regions and municipalities directly under the central government. In addition, there are some unqualified planning institutions.
6. Tourism marketing planning enterprises
Emerging tourism marketing planning enterprises are marketing planning enterprises that have expanded from the original travel agency business department to the independent tourism market, which is a new tourism industry generated by the new division of labor in the development of tourism. Business includes marketing planning of tourist attractions, large-scale tourism performances, large-scale tourism activities, tourist routes and tourist destinations; Also engaged in the organization and marketing of exhibitions. They are the bridge between tourism demand market and tourism supply market, providing tourists with tourism consumption products and their combinations (entities and information), and providing consumer groups (entities and information) for tourism products and tourism destinations; The popularity of some large-scale tourism products in the market is not unrelated to the operation of tourism marketing planning enterprises, such as the impression of large-scale live song and dance Liu Sanjie. As a new tourism marketing planning enterprise, its business volume is huge and its personnel are capable. Employees are required to have higher academic qualifications, understand the development status of tourism enterprises, understand the trend of tourism consumption, have higher communication and immediate response ability to market changes, and have good team spirit and integrity. Most tourism marketing planning enterprises have e-commerce business.
7. Tourist attractions
Graduates can engage in the management of tourist attractions. According to the Report on the Development of Tourist Attractions in China in 2005 by the National Tourism Administration, as of June 5438+ 10, 2005, there were about 20,000 tourist attractions in China, including 140 1, national key scenic spots 177 and national nature reserves. There are 306 demonstration sites for industrial and agricultural tourism, including 3 1 natural and cultural heritage sites listed in the World Heritage List. Tourist attractions have constituted half of China's tourism industry. These scenic spots are all over the country, and any kind of tourist attractions is a way out for employment. Many tourist attractions have created good employment opportunities for tourism and leisure management majors.
8. Theme parks
Graduates can engage in the operation and management of theme parks. Theme parks are divided into paradise type, folk type, historical type, concentrated landscape type, science and technology type, etc. The types of parks are Happy Valley, Sea World, Ice and Snow World, etc. There are folk culture villages, ethnic culture villages and so on. Historical types such as Song Cheng in Hangzhou, Tang Cheng and San'guo City in Wuxi; Guangxi's Promised Land, Xanadu and Fool's Paradise; Window of the World, splendid china and other concentrated landscape types. Dinosaur Museum, Space Science Center and other scientific and technological categories.
9. Travel and leisure clubs
Graduates can engage in the management of golf clubs, fitness clubs, rock climbing clubs, beaches, desert sand sliding clubs and other entertainment places such as bars and KTV. In addition to the above-mentioned traditional clubs, small and medium-sized clubs, "houses" and "bars" have appeared in some large and medium-sized cities or tourist destinations, such as pottery clubs, batik bars, fishing clubs and cooking clubs.
10. Tourist attractions
Tourist resort is a tourist place integrating entertainment, accommodation, catering, dance halls, conference halls and large parking lots. With beautiful environment and complete facilities, it is a good place for holiday and leisure travel, and it is increasingly favored by tourists. Graduates majoring in tourism and leisure management can engage in the management of tourist resorts.
1 1. Teaching in Tourism Vocational Middle School and Tourism Vocational Secondary School
With the rapid development of tourism, there is an increasing demand for grassroots tourism talents. Tourism vocational secondary schools, tourism vocational secondary schools or middle school tourism classes have developed rapidly. It is also a good choice for tourism graduates to engage in secondary vocational education.
12. Self-employment in tourism and leisure industries
Various tourist souvenir shops with individual characteristics are related to tourism, including tourist inns with economic characteristics, bars and teahouses with cultural tastes, local catering and snack industries, pottery bars and batik bars mentioned above, gardening bars that teach flower planting and bonsai making, flower bars with flower arrangement and photography bars. Tourism and leisure self-employment in cities and tourist destinations can be said to be colorful, and many entrepreneurial doorways can be found from the investigation and analysis of contemporary people's tourism and leisure consumption demand.
13. Go to the countryside and participate in the development of rural tourism and leisure industry.
The development of urbanization and the acceleration of new rural economic construction have promoted the development of rural tourism and leisure industry, especially around big cities. Professor Liu Deqian, editor-in-chief of Travel Magazine, and other experts predict that rural tourism will soon occupy half of China's tourism industry. The vast rural areas are extremely short of tourism talents, and the rural tourism and leisure industry is a vast world for tourism undergraduates to display their talents. Participate in rural tourism development, operate rural tourism hotels, conduct rural tourism marketing planning, organize rural tourism commodity production and operation, or engage in rural tourism secondary vocational education and tourism skills training, and choose the direction according to the principle of "adapting to local conditions"; It can be entrepreneurship, such as organizing rural tourism marketing planning enterprises, raising funds to jointly run rural tourism leisure enterprises with local farmers, and leasing rural tourism resources to establish small and medium-sized rural tourism enterprises; It can also be employment, employment in rural tourism and leisure enterprises.