Step 1: Confirm the plan, which is generally provided by the advertising company (Party B). The plan will include the script, shooting method, lens description, cost budget, shooting cycle and other details.
The second step: review the plan, on the basis of respecting the advertising company and combining with the actual situation of its own brand, mainly adjusting the script content, shooting method and expression direction;
Step 3: Determine the cost and learn more about the market. This does not rule out the high price caused by Party B's high professionalism, but you should be willing to pay for what you pay.
Step 4: Start production, keep tracking, and pay close attention to the production process and shooting effect;
Step 5: finished product editing, 5 seconds, 15 seconds, 30 seconds ... versions with different durations should be backed up;