Cyclocarya paliurus polysaccharide has antitumor, antioxidant and immunomodulatory effects, especially in lowering blood sugar and blood lipid.
Second, technical difficulties.
1. Pharmacology: The mechanism of action of Cyclocarya paliurus is not clear, and there is no clinical experiment, so it is still far from obtaining the drug standard.
Cyclocarya paliurus has achieved good curative effect in animal experiments, but so far only 1 has been reported on the monosaccharide composition of Cyclocarya paliurus polysaccharide, and there are few reports on the spatial structure of Cyclocarya paliurus polysaccharide. In addition, the effective part of Cyclocarya paliurus polysaccharide has not been determined. The confirmation of effective parts is the first condition for the study of biological activity. The purity of polysaccharide should also be confirmed. If the purity of polysaccharide is not enough, the effective components may be non-sugar components. In the aspect of activity research, there is little research on the mechanism involved in molecular level.
2. Source: high cost, difficult to mass-produce.
Purification: The optimum extraction rate of Cyclocarya paliurus polysaccharide was 6.54%.
Cultivation: Cyclocarya paliurus is not easy to take root, but easy to be polluted and browned, which affects its cultivation progress.
Third, demand.
Mainly for people with blood sugar and blood lipid lowering, with a large age span and diversified needs. It is suggested that the product model and product price should be multi-level to meet the needs of consumers' segmentation.
With the improvement of consumers' education level, the channels for obtaining information are also expanding. It is suggested that publicity should avoid boasting and pay attention to science in order to gain the recognition of consumers.
4. Competition: brand building is difficult, and the industry is in the stage of development channel strategy.
The top ten health food brands account for less than half of the market. Cyclocarya paliurus industry belongs to a subdivision field and needs deep cultivation.
The functions of most nutritional health foods in China are mostly concentrated in three aspects: immune regulation, reducing blood lipid and relieving physical fatigue. It is suggested to give full play to the advantages of lowering blood sugar.
Among the sales channels of health food, the proportion of e-commerce has increased the fastest, and the proportion of pharmacies has shrunk the most. It is recommended to pay more attention to e-commerce channels.
Verb (abbreviation of verb) 2065 438+00-2065 438+05 Trend chart of gross profit rate and sales profit rate of nutrition and health care industry in China: there are fluctuations and the market changes rapidly.
The tightening of state supervision and the improvement of industry access threshold are conducive to maintaining profits.
Technical prospect of intransitive verbs
Good: Technical breakthrough makes the mechanism of Cyclocarya paliurus clear, and the difficulty of purification and cultivation is reduced.
Bad: New technology leads to the emergence of substitutes with the same function and lower cost.
References: Wang Rongbin, Qin Yadong, Zhou, Research progress of Cyclocarya paliurus polysaccharide in China in recent 10 years. China Journal of Traditional Chinese Medicine Information, 2017,05.
Sheng Lili, Shi, Fang Shengzuo, Xie Yinfeng. Research progress on tissue culture technology of Cyclocarya paliurus. Journal of Southwest Forestry University.2011,04.