I. Introduction
Bread is the pillar of life. This shows the importance of food. People eat at home and in restaurants. The latter category is broken down as follows:
Western food: 1, high-end restaurant: pay attention to taste and grade. Price is high. Suitable for high-income people.
2. Fast food restaurants, such as McDonald's and KFC. Suitable for teenagers.
Chinese food: 1, hotel: winning by scale operation.
2. Small restaurant: win with special signature dishes.
3. Chain fast food restaurants: winning by chain scale operation.
4, food stalls: cheap, free to win.
If you find a foothold in the highly competitive market? "Selling point" is very important. China traditional food "porridge" is the main product of a series of products, although many people know, but there is not much good management. It is both a blind spot and a selling point. As long as there are good products and good management methods, they can be popular in the market. Good results have been achieved.
"porridge" dictionary explanation: porridge. Semi-liquid food cooked with grains or grains and other things. Eating porridge is a traditional eating habit of China people. It has a history of thousands of years. It is one of people's main diets. Especially the staple food of Buddhist disciples. In the year of famine, the court and the official rich man's house set up a "porridge" shed to help the famine, which shows the importance of "porridge" for survival. With the changes of the times, people should not only eat well, but also eat skillfully. Modern research shows that eating porridge has more health care, beauty and dietotherapy effects. The application of medicated porridge is the best way of health care, and it is simple and easy. So far, "porridge" is still one of the most popular foods in China. Such as millet porridge and corn porridge in the north; Guangdong's boat porridge and brother porridge spread overseas and became popular in Southeast Asia. In addition to the general diet, its utility can also be used for disease prevention, treatment, health preservation and beauty. Due to various reasons, such as scattered methods, single varieties and wrong marketing methods, it is impossible to form industrial management. We just seize the opportunity, dig and sort out, collect and screen out hundreds of practical porridge maps, and launch a series of products of Hekou porridge to meet the market demand. The survey shows that this is one of the industries with low investment risk, wide application, low cost, great profit, considerable market prospect and high return rate.
Two. Market research and competition
At present, people's understanding of porridge is still limited to the general state, with a single variety, such as pickled rice porridge, eight-treasure porridge (red) bean porridge, millet porridge, preserved egg porridge and a few other varieties, with little publicity on the utility and outdated sales methods. There is no special porridge shop and corresponding marketing network, so there is a big market gap and no obvious competition.
Ordinary porridge can only satisfy hunger, with low price, low profit and high human selectivity. We have introduced hundreds of green products for dietotherapy, health care, beauty and longevity.
Selling point: not porridge, but health! The concept of treating porridge as a general food has long been out of date, and its positive significance lies in helping people improve their quality of life, restore their self-esteem and self-confidence, meet people's psychological needs, and let consumers get value and satisfaction from it. At the same time, before others wake up, find out the potential needs of consumers, create for them and seize business opportunities.
I. Consumer research
1. Target: ordinary consumers, with emphasis on infants, students, the elderly, pregnant women and patients.
2. Main functions: nutrition, hygiene, good taste, health care and dietotherapy.
3. Main occasion: Breakfast: an economical and nutritious breakfast. Cooperate with some sales. Dinner: In addition to the above functions, the focus is on hospitals and schools. Supper: Provide leisure space and nutritious food for customers who eat supper. Providing quality service to taxi drivers at night is also an opportunity that cannot be ignored.
4. Importance: Patients, students and the elderly need nutrition; Avoid the trouble of cooking porridge and the inconvenience of buying raw materials; Safer, more hygienic, more nutritious and more effective. The nourishing function of high-grade porridge makes people with status feel superior. Keep healthy, save time and effort, and make consumers feel cheap.
2. Main products: more than 300 kinds of porridge and 62 kinds of dry snacks are supplied in turn.
1 cereal 14 2 bean porridge 16 3 vegetable porridge 36 4 meat porridge 40 5 flower porridge 12.
6 32 kinds of fruit porridge, 7 kinds of traditional Chinese medicine porridge, 80 kinds of fish porridge, 20 kinds of 9 kinds of other porridge 12.
62 support products
1 Cake 36 2 Cake163Other 10
Advantages: many varieties, wide adaptability, high selectivity, cheap raw materials, easy procurement, short process flow, no need for special technology, easy production, good sales and no off-season.
Disadvantages: Because there are many ingredients, the initial purchase is a bit troublesome, and the promotion needs a process.
Three. Consumer demand and opinion survey
1. Target: ordinary consumers, with emphasis on infants, students, the elderly, pregnant women and patients.
2. Main functions: nutrition, hygiene, good taste, health care and dietotherapy. 3. Main occasion: Breakfast: an economical and nutritious breakfast. Cooperate with some sales. Dinner: In addition to the above functions, the focus is on hospitals and schools. Supper: Provide leisure space and nutritious food for customers who eat supper. Providing quality service to taxi drivers at night is also an opportunity that cannot be ignored.
4. Importance: Patients, students and the elderly need nutrition; Avoid the trouble of cooking porridge and the inconvenience of buying raw materials; Safer, more hygienic, more nutritious and more effective. The nourishing function of high-grade porridge makes people with status feel superior. Keep healthy, save time and effort, and make consumers feel cheap.
Four. Main products:
More than 300 kinds of porridge and 62 kinds of dry snacks are supplied in turn (formula and preparation method are reported separately) 1 whole grain porridge 14 2 bean porridge 16 3 vegetable porridge 36 4 meat porridge 40 5 flower porridge 12 6 fruit porridge 32 7 Chinese medicine porridge 80 8 fish porridge 20 9 other porridge122. Pastry 36 2 Pastry 65433 10 has many advantages: wide variety, wide adaptability, high selectivity, cheap raw materials, easy procurement, short technological process, no need for special technology, easy production, good sales and no off-season. Disadvantages: Because there are many ingredients, the initial purchase is a bit troublesome, and the promotion needs a process.
2. Braised vegetables: local special stewed vegetables (such as Sichuan stewed vegetables, Wuhan duck neck, Nanjing salted duck, Kaifeng cockfighting, Jiangsu and Zhejiang rotten vegetables, Guangdong and Hunan roasted meat smoked vegetables), fresh pickles, etc.
3. Local specialty snacks:
1. Northern flavor: northeast Li Liangui bacon cake, Haicheng cake, Dalian jujube paste steamed cake, Tianjin mother-child clove cake, Shijin sesame cake, pancake fruit, Chengde miscellaneous sugar fried dumpling, flower rose cake, Beijing bird's nest shredded oil cake, Hada cake in Inner Mongolia, Chinese hamburger in Xi, radish cake, Qin Zhen cold rice noodles, Huang Gui persimmon cake and Shandong Binzhou fried dumpling.
2. Southern flavor: Taiwan Province peanut cake, pickles cake, bean paste pot cake, pumpkin cake, three fresh pot cake, Shanghai soju cake, pine silk pot cake, Sichuan pepper and salt pot kui, rose cake, Jiangsu Huangqiao sesame seed cake, Suzhou sesame seed cake, Yangzhou jujube paste cake, Taicang oil-soaked spring cake, Guiyang egg cake, Hangzhou coconut bran cake, Huzhou aunt cake and Jinhua. Xiaotaoyuan Crispy Cake, Mianwo, Bean Paste Lotus Root Cake, Guangxi Lotus Seed Cake, Anqing Crispy Cake, Hunan Liuyang Fennel Cake, Jiangxi Jiujiang Osmanthus Tea Cake, Guangdong Chaozhou Lard Cheese Onion Cake, Guangzhou Xiaofeng Cake, Crescent Cake, Yunnan Egg Wheat Cake, Fujian Quanzhou Crystal Cake, Quanzhou Taro Cake. Fried oysters in Xiamen, and so on. There are many local snacks, which can be made according to local conditions. It is suggested that snacks between north and south are more attractive.