1, comprehensively grasp the future development trend of hot spring resort and take the road of "hot spring +X" big hot spring development.
Grasp the trend strategically, jump out of the industry barriers of traditional hot spring resorts to find the blue ocean, and realize 1+ 1 > by grafting hot springs with other industries. 2. This will be the general trend of the development of hot springs in resorts. Only from the above six classic models, we can see that the pioneers of China Hot Spring Resort grafted hot springs with external industries and achieved great success.
Therefore, in today's fierce hot spring competition, especially the emergence of several top hot spring development enterprises, in order to make a breakthrough, we must first grasp the future development trend of hot spring resorts with great foresight and strategically decide to take the road of "hot springs +X" (grafting hot springs with characteristic leisure industries) to develop large hot springs, thus jumping out of the level of traditional hot spring resorts fighting alone.
2. Through the integration of cultural themes and the innovation of bubble bath mode, the characteristics of hot spring bubble bath plate are fully realized.
The hot spring bathing plate itself is the core and most important part, especially for the newly-built hot spring resort. Only by making full use of the characteristics of the hot spring bathing plate itself can we build a strong market competitiveness with "X" (other characteristic leisure industries). Its focus includes the following two aspects:
First, the integration of cultural themes. The key to the competition of hot spring resorts is cultural competition. Digging deeply into the most distinctive local culture, fully integrating it with the concepts of hot springs and leisure, forming a unique and appealing cultural theme (resort name), and then fully deducing the cultural theme through hot spring products is the key means to create the characteristics of hot spring resorts. In the Gui 'an Hot Spring Resort project, which is designed by the landscape creation of mountain rivers, we put forward the concept of "Tang Fu under the World", which integrated the theme with Fuzhou's most valuable government culture, and fully interpreted it through a series of government cultural experience products, forming a distinctive feature.
Second, the innovation of bubble bath mode. Hot spring bathing mode is the most fundamental foothold of hot spring bathing plate. To innovate the hot spring bath mode, we should not only fully interpret the cultural theme, but also pay attention to the perfect combination with the surrounding environment, even optimize and upgrade and even create a beautiful and unique environment. We should also pay attention to the application of auxiliary health care materials, health care methods and modern scientific and technological rehabilitation means to achieve sustainable innovation.
3. Promote the development of characteristic leisure industry with hot springs, and maximize the comprehensive development value of hot spring resorts.
In the structure of "Hot Springs +X", this "X" is a variable, which refers to the characteristic leisure industry. In order to truly achieve the overall breakthrough of comprehensive development value, hot spring resort must give full play to the integration effect of hot spring leisure industry and form a breakthrough on "X". We believe that the choice of "X" should focus on three factors: first, whether there is enough market to support reasonable construction investment; Second, whether it can complement the advantages of hot springs and achieve a breakthrough in comprehensive income; Third, whether the site resources of hot spring resorts can be integrated and utilized.
However, which characteristic industries are hot springs suitable for grafting? What looks similar and what is seamless? How do hot springs promote these characteristic industries? How do these characteristic industries in turn grow hot springs? Detailed and systematic research is needed to form the final determination. The value of reproduction is limited, and the original "X" is the most valuable innovation.
4. Introduce the idea of creating scenic spots into the development of hot spring resorts, and improve the overall quality of hot spring resorts.
We suggest that the concept of scenic spot creation should be introduced into the development of hot spring resort, and the construction and service of the whole resort should be improved according to the standard of a 4A or even 5A scenic spot, so as to create a better hot spring tourism experience for tourists, which will greatly improve the overall quality of hot spring resort. In this regard, many hot spring resorts have been in the forefront, such as Sun Moon Valley Hot Spring in Xiamen, Bishuiwan in Conghua and Jiahecheng Hot Spring Valley in Guangxi (all AAAA-level tourist areas). This concept should be valued and considered at the beginning of the construction of hot spring resort.
5. Leading development with high-level planning and design is the key strategy to realize the innovation of development mode.
Due to the large investment and risk, the development of hot spring resort should pay more attention to the project planning and design before development and construction, and should attach great importance to two aspects:
First, the planning and design should conform to the characteristics of the hot spring project's own operation, and consider the planning and design from the perspective of operation to ensure the success of future operation.
Second, the planning and design should have in-depth research on the interactive relationship between tourism and leisure industry, especially hot springs and leisure industry, so as to go beyond the level of "doing hot springs on hot springs" and achieve qualitative take-off through "hot springs +X".