Professional knowledge of beauticians 1: beauty knowledge
1, what is oxidation?
Give some examples of oxidation in daily life: the apple cut in half turns from white to yellow; Iron nails rust; Wound suppuration; Leaves turn yellow and dry; Flowers wither and dry; The baby's skin is moist, shiny and elastic, but with the increase of age, the skin also begins to change. Constant dehydration, wrinkles, spots and drying are all oxidation. Simply put, the aging and illness of human body is an oxidation process.
2. What is anti-oxidation?
Biomedical research has found that a strong oxidizing substance-oxygen free radicals constantly destroy human cells, causing human aging and various aging chronic diseases, such as cardiovascular and cerebrovascular diseases, cataracts, diabetes, tumors and so on. Anti-oxidation refers to anti-oxidation and protection of cells from oxygen free radicals. In short, it is anti-aging and anti-aging.
3. What are oxygen free radicals?
Oxygen free radical is a metabolite produced by human cells in the process of oxidative metabolism. Excessive accumulation of free radicals will destroy the cell membrane of human cells and damage it, thus aging people. Taking some can remove free radicals in the body and improve the anti-oxidation ability of the human body, thus achieving the purpose of anti-fatigue and delaying aging.
4. What are natural antioxidants?
Mainly refers to the antioxidants contained in fruits and vegetables. All fruits and vegetables contain natural antioxidants, such as vitamins A, C, E, P and polyphenols. Studies have shown that natural antioxidants in fruits and vegetables have protective effects. Like vitamin e and? -Carotene can protect cell membrane; Vitamin c can expel free radicals from cells, and so on. Natural antioxidants can help people prevent many diseases, such as heart disease and cancer, and can enhance brain power and delay aging.
5. What is the cause of oxidation?
Skin is the first natural defense line covering the surface of human body. Long-term exposure to nature is always oxidized by environmental pollution, ultraviolet rays, work pressure, harmful substances, nutrition and other factors, producing a large number of oxygen free radicals, destroying our healthy cells, dehydrating them, drying them, and even dying.
6. What is the principle of freckle whitening?
● Remove the aged horniness on the surface that leads to dull complexion.
Effectively acts on melanocytes, inhibits the activation of tyrosinase, inhibits the production of melanin, and lightens pigmentation.
● Block the ultraviolet rays of sunburned and tanned skin.
Deeply nourish basal cells, clear and soft white essence.
● Deep freckle and whitening, lasting freckle and whitening.
7. Why do you get spots?
In daily life, ultraviolet rays, pollution, radiation, smoke and dust, oxidative free radicals and so on infringe on delicate skin at all times, and skin will produce a lot of melanin in the process of self-protection. Usually, melanin will fall off with skin metabolism and aging keratin, but if the skin metabolism is not smooth, excessive ultraviolet rays and other external stimuli and abnormal body function, melanin will accumulate, resulting in pigmentation and dullness.
8. What skin problems do different spots reflect?
1) chloasma (butterfly type/pregnancy spot): cells are oxidized, skin? Rust? Yes Symmetrically distributed in cheeks, forehead, nose and other parts. It is related to endocrine and visceral health.
2) sunburn (acne marks/traumatic spots/sunburn/radiation spots): cells? Hurt? Yes, the skin has changed? Flowers? Yes Mostly distributed near the forehead, cheeks and temples.
3) Freckles (sensitive pigmentation spots/lead mercury poisoning spots): melanocytes? Separation? ,? A little numb? The spots are symmetrically distributed on both sides of the bridge of the nose and the alar. After sun exposure in adolescence and summer, the number of spots will increase and the color will deepen.
Professional knowledge of beauticians II: sales knowledge
The shaping of professional image provides customers with information and introduces some professional knowledge * such as professional makeup, evening makeup, fashion, clothing and so on. The trend of beauty salons at home and abroad makes customers feel that they have learned a lot besides beauty.
Selling professional beauticians to customers depends on professional skills to make money, so we must cultivate professional skills. Exquisite professional and technical ability is the foundation of beautician industry and beauty salon. Skillful beauticians can easily gain the trust of customers, and the excellent skills of all beauticians in beauty salons are the premise of retaining customers for a long time. Because of the poor technical level, customers are lost to other beauticians, which is a personal loss for beauticians. If it is lost to other stores, it will cause losses to the whole beauty salon. So don't underestimate this.
Extensive professional knowledge attracts customers to regard you as a beauty consultant and guide. The role of beautician is not a waiter!
Four stages of sales promotion 1, selling yourself (leaving a good impression on customers)
2. Listen to and understand customers (find out their needs)
3. Publicize the benefits of products (what customers need is the benefits of products)
4. Promote the product itself
According to the statistics of new york Sales Association, 7 1% people buy your products because they like you, trust you and respect you. Marketing is to sell yourself first. Before selling products and services, beauticians first sell themselves to customers. Customers will buy your things if they like you, accept you, trust you and even depend on you. If he hates you, he won't give you a chance to sell his products.
Business Equation: Product+Personality = Commodity
The goods imported by manufacturers are products, not goods, and the personality of beauticians is the goods that customers need and are willing to buy. Joe, the top ten salespeople in America? Candlefer said that 98% of sales promotion is emotional; 2% is the mastery of product knowledge.