WeChat authentication is the authentication of the main information of the official account of WeChat, which is only responsible for the authentication of the main information of the official account of WeChat. The following is about the adjustment of the naming rules of WeChat official account. I hope everyone will read it carefully!

1, naming rules for public platform WeChat authentication:

The certified names of public accounts must be unique and objective in their fields, and infringement, exaggeration, advertising and misleading names are prohibited.

Prohibited public account authentication name:

1) China's national name, national flag, national emblem, military flag and medal, as well as the specific place names or landmark building names where the central state organs are located (the names of state organs can only be used by the corresponding government agencies, and the names of foreign-funded or joint ventures include? China? Yes, you can use it, for example? China P&G? );

2) foreign names (if the full names of foreign institutions in China, such as foreign consulates in China, contain national names, you can use them, such as? American consulate in China? );

3) ethnic discrimination;

4) Exaggerate propaganda and deception, such as? National wine? No wine brand can claim to be the best wine in China. The first wine in China? (excluding modifiers);

(five) harmful to socialist morality or other adverse effects;

6) Ambiguity, misleading users or infringing on the legitimate rights and interests of other users and third parties, including but not limited to: infringement, counterfeiting of other company brands, exaggerating publicity by naming, not official of Tencent or WeChat, but including names? Tencent? Wechat? wait for

7) Enterprises are abbreviated as' common nouns, names and words', and Tencent has the right to require the use of complete enterprise/organization names as authentication names, such as positive energy, food eating, horoscope, fortune, love, health, health preservation, encyclopedia and other words.

2. Naming principle of WeChat authentication account:

Principle of protecting registered trademarks: the account name shall not infringe the exclusive right to use a registered trademark, otherwise the account name may not pass the examination, or the obligee may make an infringement complaint;

The only principle of authentication and naming: the account name must not be duplicate with the successfully registered account name, otherwise the account name cannot be approved.

3, naming rules (brand name):

Registered trademark (R trademark): Please provide the trademark registration certificate;

Use of trademarks registered by others: the trademark power of attorney of the trademark owner is required;

Example of certification name: Wo Club (? Wo? For brand names).

Rule description:

A) Only the trademark r registered by China Trademark Office can be used, and the trademark registered overseas is not allowed.

B) The R trademark used must be valid and within the validity period.

C) Where the trademark R is transferred, the approval certificate of trademark transfer shall also be submitted.

D) You can use the R trademark authorized by others and submit a trademark authorization (the trademark authorization has a clear trademark registration number and is stamped or signed by the licensor and the licensee).

Tips:

1. If the trademark registration certificate and trademark authorization are photocopies, please be sure to affix the official seal of the organization, and support photos in jpg.jpeg.bmp.gif.png format, with the size not exceeding 2M.

2.TM trademarks that have passed the preliminary examination can only be named with words of their choice.

4. Naming rules (media name):

1. Media (radio and television, newspapers and periodicals) authentication account name, which can be the name of media organization or the name of channel/program/newspaper/periodical;

2. To use the channel/program/newspaper/periodical name, you need to provide the corresponding license:

Radio and television: a license from a radio and television broadcaster or radio and television channel is required;

Newspapers and periodicals: People's Republic of China (PRC) Newspaper Publishing License, People's Republic of China (PRC) Periodical Publishing License and People's Republic of China (PRC) Publication Business License are required;

Network media: You need to provide the License for Internet News Information Service or the License for Network Communication of Audio-visual Program Information.

Example of certification name:

Certificate name, example:

Good Voice of China (Program Name)

Southern Metropolis Daily (Registration)

Rule description:

A) The names of channels, programs and newspapers must be used as names, and modifiers can be added later.

B) The newspaper publishing company shall submit the People's Republic of China (PRC) Publishing Business License and the power of attorney issued by the publishing unit.

C) Online media can't use the name of its sub-column as the authentication name alone, but should add the full name of the website in front of it.

D) Newspapers and periodicals can't use the name of a certain section, column or supplement alone as the certification name, but should add the full name in front of it.

E) The license submitted by online media must be owned by the target enterprise and cannot be authorized for use.

Tips:

Media License: Please affix the official seal of the organization on the photocopy to support the photos in jpg.jpeg.bmp.gif.png format, and the size should not exceed 2M.

5. Naming rules (optional vocabulary):

Choosing your own vocabulary must be named according to the principle of WeChat authentication account name.

Note: 1. The name of the account shall not infringe the exclusive right to use a registered trademark; Otherwise, the account name may not pass the examination, or the obligee may file an infringement complaint;

2. The account name must not be duplicate with the existing account name in the public platform, otherwise the account name will not be approved.

3. Don't use the person's name as the authentication name alone (individuals don't support WeChat authentication);

4. Don't use the domain name alone as the authentication name (for example, Beijing, Shanghai, Shenzhen, etc.). ).

6. Name of official WeChat account applying for authentication (confirmed name):

The official account name of WeChat cannot be empty. After the WeChat authentication is passed, the official account name of WeChat will be based on the name filled in now.

7. The official account name (nickname) of WeChat does not support the use of symbols/spaces.

The official account name of WeChat cannot be modified after registration/authentication, and can be set to 3-30 characters (1 Chinese character is 2 characters, which can be simplified, and English case or numbers are confused). Your friends can log on to WeChat through their mobile phones and search through the official account name of WeChat.

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