Second, the existing forms of TCM health clubs in China: TCM health: TCM theory, recuperation, maintenance and supplement. Western medicine health care: SPA, hydrotherapy, mud therapy, phototherapy, music therapy. Nutrition and health care guidance: establish nutrition and health care health files. Third, how to establish your own health care brand 1, the brand positioning is unique. Products should have distinctive brand characteristics and leave a profound, distinctive and unique image, which requires unique positioning. 2 can build customer loyalty. Brand loyalty is mainly reflected in customers' high trust and rejection of this business, and they will feel that only the products of this brand are reassuring. 3. Extensible. Brand extension is a strategy for enterprises to use their own brands to develop other emerging businesses and use brand awareness to penetrate new markets. For product brand extension, it can be an extension of a product line or a series of product varieties. Four. Successful case The decoration style of Fuyuan Hall in Beijing is mainly Chinese retro style, including Tibetan cultural corridor display, Wang Xizhi's cursive projection display and other cultural details such as Bayin. Slightly dim lighting brings people from modern times to distant ancient times, and in the quiet music and the ethereal feeling of Tibetan incense selected by the store, the body and mind return once and for all! The first floor of Fuyuantang is a pedicure area, with 1 1 rooms ranging from two rooms to five rooms to meet the needs of various specifications. SPA beauty salon is specially designed for ladies, which integrates traditional Chinese medicine beauty, steaming, SPA and bathing. Under the care of high-end Swiss Keriyan products, let Amy get the most intimate and distinguished experience! Shanghai Roland Petty Beauty SPA Chain is one of the first beauty franchise chain enterprises granted by the Ministry of Commerce of China. She was born to pursue healthy and beautiful modern women to return to the perfect harmony of body and mind and realize high-quality life dreams. She combines European-style SPA with Chinese-style health care perfectly, and leads the market trend of professional beauty salons with elegant private space, personalized physiotherapy scheme and classic characteristic projects. Chinese style of Beijing Hao SPA is the artistic style of interior decoration design of China classical architecture, represented by palace architecture. It is resplendent, magnificent, luxurious, high-space, deep-going, carved with beams and painted buildings, with bright golden walls and symmetrical shapes. Wood is the main decorative material, and there are many dragons, phoenixes, turtles and lions. It is beautifully carved and magnificent. It is widely used and developed in China and many Asian countries. A variety of health care forms and methods have been formed, such as massage, foot bath health care, scraping and cupping, health care catering and so on. Beijing Yijin Fitness Club. There are not many rooms in the clubhouse, but the rooms are different in style, warm and exquisite. They also have elegant names: Yunxi, Huiquan, Tianlu, Mingya ... If you are with your beloved, when you open the door, you will be surprised by the spacious and unobtrusive luxury of the room. Empty space, several hot spring pools with different shapes, snow-white furniture, unexpectedly exquisite. Soak in the swimming pool, open the curtains, and the view of Lido Garden occupies the whole window.