Tongrentang develops health coffee, Wang Zhihe and Quanjude create cartoon brand image, and Daoxiang Village launches special food? At present, the national tide is sweeping the consumer market, and the old brands with decades or even hundreds of years of history are also integrated into this tide, releasing the signal of vigorous development.
Give an opinion
The tide of time-honored brands is not abandoning tradition, but? Brand activation? Only by firmly grasping the ingenuity and cultural connotation and persisting in innovation and breakthrough can we accumulate brand culture and enhance our own brands in the younger transformation.
comprehensive analysis
Many "time-honored brands" in China are widely praised for their long history, unique products, profound cultural connotation and good reputation. However, with the rapid development of the market economy and the advancement of the information age, "time-honored brands" are facing severe challenges, and many once famous "time-honored brands" are gradually fading.
Brand culture accumulation and intangible skills are the unique competitive advantages of time-honored brands. Time-honored brands that have been baptized by years and certified by N generations naturally have cultural and emotional attributes that have developed into a national trend. However, with the current consumption upgrading, the lifestyle and aesthetic taste of consumers have changed greatly. The old one? National brand? Become who you are today. Guo Chao brand? The key is to let yourself go first? Tide? Get up. How come? It is particularly important to do a good job of inheritance and innovation.
Can an old brand become one of the new national trends only by maintaining its original technical core and absorbing the advantages of modern technology for innovation? Tidy up? .
counter-measure
1. Incorporate more fashion elements into the design to meet the needs of young people, and make efforts in brand IP cross-border operation and brand joint operation.
2. Good marketing needs good product support. You can't bottle old wine in new bottles, and excessive marketing and packaging are a flash in the pan after all.
3、? Focus on products and practice hard? Focus on young consumer groups to innovate and enhance the awareness of time-honored brands among young groups.
Used to be a time-honored brand? New font size? Only through innovation can we stand out step by step and get to where we are today. At present, it's just the way to go, so just go well again.