1. Determine the target audience: Before you start making PPT, first make sure who your target audience is. This will help you determine the content and style of PPT.
2. Design PPT template: Choose a concise and professional PPT template to ensure consistency with your brand image and product style. You can use PowerPoint or other online design tools (such as Canva) to create custom templates.
3. Make an outline: Before you start making slides, make an outline to make sure your presentation is clear. The content outline should include: product introduction, product characteristics, product advantages, application scenarios, market analysis, competitor analysis, marketing strategy, price strategy, etc.
4. Make slides page by page:
-Cover: including project name, company logo, speaker's name and date, etc.
-Table of Contents page: List the main contents of PPT, so that the audience can understand the structure of the presentation.
-Product introduction page: briefly introduce the background, objectives and development process of the product.
-Product features page: introduce the features of the product in terms of function, performance and technical parameters in detail. You can use charts, pictures and other forms to show product features.
-Product Advantage Page: Explain the competitive advantages of products in the market, such as unique functions, high cost performance and good reputation.
-Application scenario page: show the application of the product in different industries and scenarios, and explain the applicability and universality of the product.
-Market analysis page: analyze the scale, growth trend and demand characteristics of the target market, and provide basis for the subsequent marketing strategy.
-competitor analysis page: analyze the product characteristics, market share, advantages and disadvantages of competitors, so as to highlight their own product advantages.
-Marketing strategy page: introduce the promotion channels, sales strategies and price strategies of products to attract potential customers.
-Price strategy page: explain the price system and preferential policies of products in detail, and provide customers with purchasing guidance.
-conclusion page: summarize the main contents of PPT, reaffirm the advantages and values of the product, and put forward the cooperation intention or contact information.
5. Add animation and transition effects: Appropriate use of animation and transition effects can increase the interest of PPT, but excessive use should be avoided to avoid distracting the audience. Select the animation effect that matches the product style.
6. Check and modify: After completing PPT production, carefully check the accuracy, completeness and consistency of the content. Ask colleagues or friends to help review and get valuable feedback. Make corresponding modifications according to the feedback to optimize the quality of PPT.
7. Rehearse the speech: Before the actual speech, rehearse the PPT presentation for many times, get familiar with the content and rhythm, and improve the speech effect.