The form of the program
It is a large-scale daily medical science program. The program has the most authoritative experts and the most intimate audience service. Distinguish the clues of the disease, interpret the mystery behind the symptoms, and point out the direction to solve the problem for the audience.
Program revision
On August 24th, 2009, Healthy Road withdrew from CCTV-2.
2011110, the "Road to Health" column of CCTV Science and Education Channel will appear on the screen with a new look. As a popular science column of medical TV, CCTV's "The Road to Health" has the most authoritative medical expert resources in China, and has attracted much attention from the audience since it was broadcast on 1996.
Have a certain brand influence. This revision is a brand upgrade action of The Road to Health, and the closeness, service and practicability of the column will be further strengthened.
Lock in the distinctive theme of "medical health", focus on the actual medical needs of the audience, select typical medical cases and highlight "service"; Introduce typical medical records in the form of storytelling, with the image demonstration of modern scientific and technological means and vivid explanation by authoritative experts. Strict attitude, vivid form, popular language, highlighting "closeness"; Truly record the whole process of medical field, integrate and publish medical information all over the country, and highlight "practicality". In addition, the unique studio environment design, which innovatively incorporates many medical performance elements, will also become a highlight to attract the audience's attention.
Rich medical characteristics, innovative program form, rich knowledge content, close expression and distinctive column image are the five highlights of the new edition of The Road to Health.