How to design promotional posters? Determine the theme
Before designing promotional posters, we must first determine the theme, text information and content to be promoted. The promotion theme must be prominent, and the promotion information of the whole picture is best placed in the middle row. Fonts should be large enough, and promotional texts should be layered appropriately, so that the visual effect will be better.
The font of auxiliary information should be small.
For example, some remarks about platform activities, any restrictions and precautions, and auxiliary information should be in the font 12, which is more suitable at the bottom of the poster, and the auxiliary information does not need to be too prominent.
The promotion time should be prominent.
If it's a spike or something, the time must also be prominent, or use Gif as an animation effect to make the time jump, which will make people feel a sense of urgency and make it easier for customers to place orders. Promotion time should also be placed near the promotion theme.
There will be subtitles when we arrive.
Promotion must be justified to be famous. This is a promotional subtitle, so it doesn't need to stand out in the promotional poster. After all, it's just a gimmick. Our promotion poster should highlight the preferential information of the promotion theme, and the promotion subtitle can be placed near the promotion theme.
People are more attractive than commodities.
People's line-of-sight scanning habits are from left to right and from top to bottom. It is easier to attract people's attention by putting a character in a proper position in a promotional poster than by putting a product, but remember not to let the character steal the limelight and understand that what you want to highlight is the promotional information. If you are selling a product, you can try to use pictures of people and products, and the effect will be better.
How to do the National Day poster? Red main color
China Red is the most common color in National Day posters, because red is the color of the national flag, representing China. Even if it is to promote western food, as long as red is the main color, customers can easily think that it is a special promotional poster for the National Day. Such as the poster below.
Open Baidu APP to see more high-definition pictures.
Add national symbol elements
With the national flag and China table symbolizing the country, the theme of the poster can be highlighted as a national festival.
Use landmark buildings
The landmark buildings such as Tiananmen Square, the Great Hall of the People and Tiananmen Gate Tower can easily remind customers of the country and the motherland.
Try to use brush strokes.
Calligraphy is an important cultural symbol in China. Adding calligraphy characters to posters can make customers feel the strong Chinese style.
Use classic scenic spots
Some famous scenic spots, such as the Temple of Heaven and the Forbidden City, can also remind customers of the concept of China.
These posters and design elements can be found on Canva. Go to Canva to design your own National Day promotion poster.
About the author: Canva is the world's largest online design platform, providing a large number of free Chinese templates, covering design scenes such as posters, leaflets, presentations, Banner, resumes, and hundreds of Chinese fonts and millions of copyrighted pictures for your free use. You can make wonderful designs without mastering design skills.