How to activate economic potential and release development momentum with regional culture? With Fenghuang Mountain, Longhu Guzhai and Pu Sang Mountain as important nodes, Chaoan District focuses on shaping three major human landscape belts, deeply tapping the high-quality potential, stimulating the endogenous power of development, transforming natural, ecological and human advantages into real economic advantages, and promoting high-quality transformation and development.
Ji Jinna An Xuan wrote it.
Big Phoenix Mountain
Three industries are integrated and developed to create a characteristic eco-cultural tourism circle.
The mountains are too beautiful to fill. Phoenix Mountain in the north of Chaoan County has majestic peaks, colorful She customs and fragrant dancong tea. With Phoenix Mountain as the core, it covers Wenci, Gui Hu, Chifeng, Chang and other areas. The ecological and cultural tourist area of the Great Phoenix Mountain has been formed in the north of Chaoan.
This mountain range is not only the hometown of oolong tea in China, the birthplace of She nationality in China, and the top ten charming tea towns in China, but also has formed dancong tea's production skills and Kung Fu tea culture, as well as colorful minority cultures such as ancestral maps of She nationality, She nationality's ballads and She nationality's recruiting festival. It is also a "two vertical" base area during the revolutionary war and is rich in red resources. At the end of last year, the first Phoenix Mountain Cultural Festival held in Chaozhou, the birthplace of She nationality in China, brought together representatives of She nationality at home and abroad for the first time.
The mountains are majestic, misty, lush and lush. The unique climatic conditions and natural environment enable Phoenix Mountain to cultivate the world-famous Dan Cong tea. At an altitude of about 1000 m, an ancient tea garden covering an area of about 10000 mu has been preserved in Fengxi Village, fenghuang town, which is the only ancient tea tree group with important protection value in Guangdong. In 20 19, Chaozhou Fenghuang Ancient Tea Garden was rated as "the most beautiful tea garden in China". As early as 20 14, the former Ministry of Agriculture rated Fenghuang Dan Cong tea culture system as "an important agricultural cultural heritage in China". The data show that the tea planting area in fenghuang town is more than 70,000 mu, with an annual output of more than 5 million kilograms and an annual output value of more than 654.38 billion yuan, and the population involved in tea is over 90%. This leaf has made an industry and enriched the people.
The gift of nature makes Phoenix Mountain exude unique charm: enjoy azaleas all over the mountain in spring, enjoy oxygen in summer, see the sea of clouds in autumn and freeze in deep winter. Indulge in mountains and rivers, tea can also intoxicate people. At present, the chessboard cherry blossom tea garden plank road has been completed, the Phoenix Dan Cong Tea Leaf Museum has been put into trial operation, and the "Phoenix Valley" project in Dongxing Village is being promoted ... fenghuang town is combining good eco-tourism with profound tea culture through two important business cards, namely "dancong tea" and "Tourism", to promote the integration of three industries. At present, Chaoan District is planning the third Dan Cong Phoenix International Tea Culture Tourism Festival.
In April this year, Fengxiang Gorge Scenic Area was rated as a national 3A-level scenic spot. Entering Fengxiang Gorge Scenic Area, we can see that waterfalls such as "Yinfuting Waterfall" and "Jinglian Splashing Jade" have formed a unique natural ecological water system waterfall group, showing the magnificent scenery of Fenghuang Mountain Canyon. Today, the eco-cultural tourism area of the Great Phoenix Mountain has formed eco-tourism scenic spots such as Phoenix Mountain Eco-tourism Area, Fengxiang Gorge Tourism Area, Youyu Yilin Tourism Area and Fengxi Tourism Area. Chaoan District connects "Chishui Village in Wenci Town-Shifeng Village in Gui Hu Town-Phoenix Mountain Tianchi Scenic Area in Fengxiangxia fenghuang town" in series to create "Chaoan New Rural Tea Village Tour", which is recognized as "Guangdong Rural Tourism Boutique Route".
The eco-cultural tourist area of the Great Phoenix Mountain involves "four towns and one field". How to highlight the differentiated layout and create your own characteristics? The author understands that Fenghuang Town has built a distinctive tea culture tourism resort around the construction of a tea tourism town by integrating tea trade, tea production and tea culture resources in the town. Wenci Town is focusing on tidal intensive agriculture, integrating resources such as She culture and ecological forest land, and developing products such as tidal farm leisure, national cultural experience, ecological leisure and fruit picking theme. Gui Hu Town will tap Jiangzhou small island resources such as Zhou Jin Island and Zhuzhou Island, break through the bottleneck of Messi rural tourism development, and focus on developing tourism and leisure resorts along the Han River; Chifeng Town will integrate the cultural resources of Shunde ancient buildings, Baiyun Ancient Temple Buddhism, Sanzhouliao red tourism resources and Xi Zhi River eco-tourism resources to develop characteristic rural tourism projects. Wan Fenglin market area takes forest vacation as the theme, and develops high-end vacation, mountain leisure, outdoor sports and other products.
Longhu ancient town
Protection and Revival of Historic Buildings and Promotion of Humanistic Tourism Environment
The surging Han River is pregnant with the Millennium tide culture. Chaoan District takes Longhu ancient village in longhu town as the core, connects Jiangdong Town, Dongfeng Town and Fuyang Town in series, and combines Gu Xiang Town, Dengtang Town and Feng Tang Town to form the cultural landscape belt of Longhu ancient village, which is closely connected with Chaozhou ancient city and becomes a cultural tourism exhibition belt in chaozhou people.
On the west bank of the middle and lower reaches of the Han River, the river pond surrounds Longhu ancient village, and the straight street in the center of the village looks like a "dragon ridge". Under the leadership of Wu Fuchang, the head of Longhu Guzhai Tourism Development Co., Ltd., the author strolled in this ancient village, which was founded in the Southern Song Dynasty. Millennium banyan trees are intertwined everywhere, with numerous famous houses and huge shrines. Wu Fuchang introduced that in this ancient village with an area of about 1.5 square kilometers, there are more than 100 ancestral halls, famous officials' houses and merchants' rich houses, many of which are fifty paces deep. These buildings not only reflect the different architectural styles of Song, Yuan, Ming and Qing Dynasties, but also gather the typical Chaoshan folk craft essence such as wood carving, stone carving, porcelain inlay, painting and shell-gray plastic, which can be called "Chaoshan Ancient Architecture Expo".
During the Ming and Qing Dynasties, it was an important trading port of Chaozhou Prefecture. Prosperous business promotes cultural exchange and integration, and cultivates unique folk culture, including dragon dancing, carp jumping and singing and dancing. Nowadays, dragon dances and English songs will be staged in the village every holiday. In addition, traditional snacks such as Longhu stew cake, Longhu crisp candy and book cake are well-known at home and abroad, and have won the "Guangdong Famous Snacks" and "Guangdong Famous Snacks Gold Award" successively. At present, Longhu Dragon Dance, Longhu Crispy Sugar and Longhu Stewed Cake are all listed as intangible cultural heritage projects.
How to strengthen the protection of historical relics in Longhu ancient village and comprehensively improve the development level of humanistic tourism? This year, longhu town has implemented many projects, such as the renovation and optimization of Guzhai North Square and South Square, the renovation and greening of the original farmers' market, the construction of 200 parking spaces and the renovation of two ancient buildings, namely Fangbodi and Apo Temple, which are provincial cultural relics protection units. In addition, longhu town also plans to improve the supporting infrastructure construction of the ancient village, including the restoration of the ancient village wall, the restoration of the building facade, the new parking lot, and the art of public environment. With the beautification and greening of plank roads along the Han River, especially the construction of "Ancient Wharf Water Culture Park" in Longhu Ancient Village, Nanyue Ancient Post Road, has been completed and put into use. June 5438+this year 10, Longhu Ancient Village will welcome Guangdong Province 2020 Nanyue Ancient Post Road Orienteering Race (Chaozhou Chaoan Station). With the improvement of the surrounding environment of Longhu ancient village and the exchange of tourists, the originally quiet ancient village gradually became lively.
It is worth mentioning that in order to strengthen the tourism management of Longhu Guzhai, Longhu Guzhai Tourism Development Co., Ltd. added a shareholder, Longhu Jinglian Corporation, on the basis of the original shareholders, and changed its equity, making Longhu Jinglian Corporation in an absolute controlling position. The company set up a board of directors, and Longhu Economic and Trade Association sent personnel to participate in the management of the company to better protect, develop and utilize ancient villages.
At present, Chaoan District is connecting Longhu Ancient Village with Zuolian culture (Hong) and non-legacy culture (clay sculpture, wood carving, embroidery, etc.). ) and traditional Chinese medicine culture (Tai 'antang, Li Jing Village) series, and plan a trip of "seaside Zou Lu, non-legacy research". At the same time, we will expand the Long March Cultural Park of the Red Army and the Long March Memorial Hall of the Central Red Army, the Green Watermelon Eco-tourism Resort, the Baishuiyan Historic Site and the Red Village of Shi Tian, plan the trip of "Long March Culture, Red Model", promote the integrated development of cultural tourism, and strive to create a provincial-level rural tourism boutique route.
Samp, mt
Excavate and build scenic spots and historical sites, and integrate them into excellent characteristic industries.
Pu Sang, located in the "Golden Triangle" zone of Chaoshan, is a master of marine culture, cave culture, religious culture and hot spring culture. Dongshan Lake Hot Spring is one of the three low-concentration heavy calcium carbonate springs in China, and the ancient marine eroded rocks in Meilin Lake are known as "rare treasures", which is a historical witness of the vicissitudes of the Hanjiang River Delta.
Ancient Pu Sang has experienced many large-scale land and sea changes, and marine erosion and broken rocks have formed a unique natural landscape, showing a style of "male, strange, spiritual, beautiful". With the change of time, many historical sites and cultural landscapes have been left here, including Shan Zong Academy, the mausoleum of Lin Daqin, the top scholar of the Ming Dynasty, and many temples, such as Kanroji. Religious culture is developed, forming a cultural landscape belt in Pu Sang.
According to the overall urban planning of Chaozhou, Pu Sang Mountain and its surrounding areas are included in the high-speed rail group in the downtown area of Chaozhou. The plan proposes to take Pu Sang Mountain as the ecological core, strengthen the urban green lung function of Pu Sang Mountain, and shape the symbolic ecological landscape of central city development-high-speed rail group. At present, on the basis of Jieshan in Chaoan District of Chaozhou City, Sangpushan District is building a cultural tourism area of Sangpushan through the excavation of historical sites, the construction of ecological corridor greenway network and service post.
At the foot of Pu Sang Mountain, Tai 'antang Medical Town accelerated the pace of construction, upgraded the original Dongshan Lake Hot Spring Resort, introduced Howard Johnson Group Hotel for management, and created a health hot spring with the theme of showing Chinese culture. After renovation and upgrading, Howard Johnson Hotel Dongshan Lake Hot Spring Resort opened in June last year at 5438+ 10. Before the Spring Festival this year, the Tai 'antang Chinese Medicine Science and Technology Museum with an investment of 300 million yuan was completed, and the Tai 'antang Digital Chinese Medicine High-end Experience Center and Chinese Medicine Experience Hall will be built.
On August 4th, 20 excellent routes of industrial tourism in Guangdong Province were released, among which the intelligent automatic extraction line of traditional Chinese medicine in Taiantang was connected with Yang Hang Food Factory and Guangdong Fu Nan Tea Intangible Heritage Production Demonstration Base, and was selected as the "Tide-style ingenious journey of traditional Chinese medicine" route. According to Zeng Manlu, the relevant person in charge of Tai 'antang Medical Town, the integration of Tai 'antang has promoted the development of Chinese medicine culture, hot spring health culture and industrial tourism. This year, focusing on the establishment of an international health care center, combined with the overall planning of the town, Howard Johnson Hotel, Moon Bay, Hot Spring Health Care Center, health care apartments and villas will be integrated to form a complete health care ecological chain, which will be integrated into the development of Pu Sang Mountain humanistic landscape belt.
Today, the entire Dongshan Lake Characteristic Industrial Park has basically completed the infrastructure construction, providing a "new gateway" for the integration of production, life, leisure and entertainment in the Sampushan area. On the basis of existing basic resources, Sampu Mountain area is developing into a comprehensive tourist resort integrating business tourism, shopping tourism, leisure tourism and religious tourism.
Next, Chaoan District will dig deep into the humanistic ecological potential of Pu Sang Mountain, strengthen the ecological protection and optimization of Meilin Lake Nature Reserve, renovate the dolomite scenic spot, endow Xinshanzong Academy and other historical sites, and combine the ecological charm of "Pu Sang Zen Spring" with the humanistic landscape and characteristic agricultural industry in combination with the unique advantages of Jin Shizhen flower industry, so as to truly realize the unified combination and mutual transformation of ecological benefits, economic benefits and social benefits.
■ First-line visits
Fenghuang town builds the "version 3.0" of the integration and development of tea tourism.
There is a hint of red in the quiet stove, in the shade of courtyard tea. The old houses, which were originally covered with dust and in disrepair, have been transformed into a new landmark punching place for cultural tourism in fenghuang town-Chaozhou Phoenix Dan Cong Tea Art Museum. At present, Chaozhou Phoenix Dan Cong Tea Museum has been completed and entered the trial operation stage, and is open to tourists.
"The museum consists of Dafu ancestral home and Shouxin Temple in Dongxing Village. Through the transformation, Chaozhou folk craft elements such as wood carving, porcelain inlay and painting have been incorporated. " Wei, director of Guangdong Phoenix Valley Cultural and Creative Co., Ltd. and director of Phoenix Tea Museum, said that in addition to the display of culture and cultural relics, there are also a tea research and education base, a tea theme cultural and creative center, a tea paradise, a Chaozhou cultural "everyone" workshop, and a Chaozhou life experience museum.
The restoration of Chaozhou Phoenix Dan Cong Tea Museum is a microcosm of the "Phoenix Valley" project. Into the "Phoenix Valley" project department, fish swim freely in the cracks of the slate, and the sun shines into the room through the floor-to-ceiling windows. The bamboo and rattan tables and chairs in the open-air yard look full of literary flavor. The project department is an old building that has been abandoned for nearly 30 years, but it has been revived after new repairs. In the project department, the author saw the blueprint of the Phoenix Valley Cultural Travel Project, which covers a total area of about 150 mu and is scheduled to be completed in three years. Relying on Dongxing Village's rich natural advantages and intact ancient village resources of human history, the project integrates Dan Cong tea culture with characteristic folk customs, mainly including Phoenix Dan Cong Tea Museum, Phoenix Folk Culture Exhibition Hall, Phoenix Wenchuang Commercial Street, Chashan Lv Wen Hotel, Houhe B&B Inn, Phoenix Valley Huahai Paradise, and ecological tea garden leisure and sightseeing area.
In fact, the "Phoenix Valley" is a fulcrum to incite Fenghuang Tea Travel Town to break through and rise. Zeng Aiwen, general manager of Chaozhou Phoenix Tea Travel Town Development Co., Ltd. said that the Phoenix Valley Cultural Travel Project relies on the well-protected tea gardens and woodlands in Houhe Village, fenghuang town, and combines the activation and utilization of provincial ancient villages to promote the integration and development of the three industries. To build a characteristic town of Fenghuang tea tourism, it is necessary to organically combine tea industry, tea culture and tea tourism, so as to achieve the purpose of establishing the town by tea, living the town by business and prospering the town by tourism.
According to Zeng Aiwen, the planned total land area of Fenghuang Tea Travel Town is 3.3 square kilometers, and the construction land area is 1.95 million mu. The overall positioning is to rely on the biggest brand effect of "Phoenix Dan Cong Tea" in the province and the cultural characteristics of kung fu tea skills, to promote the tea planting industry in Dan Cong to extend to the high-end links of the industrial chain such as production and marketing, folk culture and leisure experience, and vigorously promote the development of tea street, tea Expo and tea enterprise headquarters, so as to create a tea culture display and experience in Phoenix Dan Cong.
In addition to the "Phoenix Valley" project, the first batch of projects in the characteristic town of Phoenix Tea Travel are also being implemented. Phoenix Xiapu Party Building Cultural Park and Riverside Cultural Corridor have all been completed, Phoenix Dan Cong Tea-leaf Provincial Modern Agricultural Industrial Park has been successfully promoted, the landscape improvement project at the entrance and exit of Ruyixi Bridge has been started, and the construction and renovation of ecologically livable beautiful countryside have been promoted in an orderly manner. Among them, after the completion of the plank road of Sakura Tea Garden in Pan Qi Village, there was an endless stream of tourists. Surrounded by green tea gardens, winding wooden cribs and paths, cherry blossoms are planted everywhere ... This plank road is about 1 km long, paved by streams and decorated with cherry trees, which has become another characteristic highlight of Fenghuang Tea Travel Town to accelerate the integration of the three industries.
At present, fenghuang town regards the development of eco-cultural tourism as a new engine and one of the important ways to implement the rural revitalization strategy, optimizes the ecological environment through a series of measures, takes the construction of a tea tourism town as the starting point, digs and utilizes the Phoenix resource endowment, promotes the integrated development of ecology, tea industry, culture and tourism, and actively creates the "version 3.0" of the integrated development of tea tourism.
■ Damei Chaoan
Rural eco-tourism has become a "poem and distance" in the hearts of tourists.
Green hills cover green trees, and clear water flows around the village. Riding on the east wind of the rural revitalization strategy, more and more high-quality villages have emerged in Chao 'an, such as Shifeng Village, Red Shi Tian Village, Ecological Water Pit and Ligongkeng of She Nationality. Every holiday, Chaoan village is very popular and becomes a "poem and distance" in the hearts of tourists.
These two excellent city-level rural tourism routes cover the characteristic tourist spots in the three major cultural landscape zones of Fenghuang Mountain, Longhu Guzhai and Pu Sang, and connect the food experience, health care experience, folk custom experience and new cultural experience in series. Relying on the beautiful natural environment and rich tourism resource endowments, Chaoan District fully promotes the development of beautiful Chaoan brand, features rural eco-tourism, activates economic potential with regional culture, and releases development momentum.