Milk beer, known as "milk champagne", is a new type of sour, refreshing and nutritious alcoholic milk beverage. Its alcohol content is very low, the wine body is milky white, with strong malt aroma and slight carbonic acid gas, rich and white foam, and the texture is more delicate and smooth. At the same time, milk beer has the characteristics of sweet and sour taste and rich nutrition.

Milk beer is classified as a "healthy drink" because it contains rich nutrients such as isoleucine, lysine, leucine, valine, phenylalanine, methionine, vitamin B 1, vitamin B2, vitamin B6, biotin, folic acid and protein.

The market positioning of milk beer should have the following principles:

1, locate the high end.

Milk beer is a kind of health wine with high nutritional value, and its market is immeasurable. The key is what marketing means manufacturers use. In the domestic market, liquor marketing occupies an inch of land in the territory of high-end products, and all brands are trying their best to seize the high-end market of liquor. Then milk beer should be positioned in the high-end market at the initial stage, so as to maximize profits and make domestic milk beer prosper.

2. Work hard on fashion.

The market is a fashionable product, and most of them are attacking the market of young people. In short, people always think that fashion belongs to young people.

However, milk beer does not belong entirely to young people. Milk beer is a healthy product suitable for all ages. After positioning milk beer as a fashion in the ordinary sense, when milk beer grows up and people have a certain understanding of the brand of milk beer, it is very likely that they will lose a large area of territory other than young people or be occupied by latecomers.

The above contents refer to Baidu Encyclopedia-Milk Beer; Baidu encyclopedia-milk beer