How to name personal media brands
0 1, according to the marketing object name.
As a self-media brand, it will definitely have its own marketing target and audience. Naming brands according to them can directly highlight the audience and attract target users. Such as single dog, Miao Action, the most beautiful pregnant mother, life aesthetician, etc. , not only good to hear, but also very targeted.
02. Give a name with an organization label.
Everyone likes big brands, which seems to be more secure. Therefore, when naming individuals from media brands, they can be named community organizations, which will give people a sense of community. This kind of name is also better. It can be named according to the characteristics of the media and the labels of factions, societies, societies, circles and other communities. Such as: action school, explosion party, small circle, etc.
03. Names should show personal style.
If you want to have a good brand name, you must have a distinctive style, reflecting the difference from other people's names. Such a name with unique personality style can be a word, a phrase or a sentence. For example, the early name, she floated in the rivers and lakes, a radiant girl, a woman with a fragrant soul and so on. , are very individual.
04. Brand merchants are named by personal nicknames.
This method means that you should name your self-media brand according to what it does or what you want others to know, with your personal nickname. For example, a self-media brand engaged in cosmetics-related industries can be named makeup artist MK, which is a very good name, such as food designer howling, takeaway brother Azu, express delivery Xiaowu and so on.
05, in the name into the anthology, encyclopedia, etc.
This is a clever naming method, which gives people an intuitive feeling of brand connotation, and the name is more attractive. Its basic naming format is industry content+selection or encyclopedia, such as cold joke selection, gif selection, Weibo funny encyclopedia, flower cultivation encyclopedia and so on.
06, from the perspective of learning and training.
Many people want to learn something from the media, so it will be very attractive to grasp people's psychology and make the name of the media full of learning orientation. The format can be called teacher xx, class xx, such as teacher Kun Long, playing English with Daxiong, charging treasure in the workplace, Shantou Business School, etc.
Basic requirements for naming personal media brands
First, the name should be novel and unique.
Personal self-media names must be novel and unconventional, so as to avoid being identical with other self-media names, so as to quickly capture consumers' vision, arouse consumers' interest, attract them to pay attention to themselves and deepen the public's impression of self-media. This is very helpful for communication.
Second, the name should be loud and catchy.
Although self-media is more of a visual experience, individuals read and sound better from the names of self-media, and catchy, loud and rhythmic names will be more attractive and have stronger communication power. If the name is awkward, the sense of rhythm is not strong, no, it is not conducive to communication.
Third, the name should be concise and beautiful.
Personal media names should be concise, and brand names that are easy to read and remember should not be too complicated, otherwise it will have a negative impact. For example, some media like to use complicated words as names, so that readers not only can't recognize them, but also can't read them, which naturally won't make people feel good and try to avoid them.
Personal media brand case
Kangmei private cuisine
The main communication content of the brand is cooking. Kang and Mei are words that are more in line with the characteristics of the food industry, representing health and delicacy. These are also the two points that people pay most attention to when eating food, and the word private house shows its uniqueness.
Mango gossip
It mainly tells some wonderful things. It is obvious and attractive to use the word gossip directly, because most people are a little strange and curious, and borrowing mangoes is very vivid and tasteful.
Read at ten o'clock.
Ten points means that the brand will regularly publish some reading-related things, which is easy for the audience to form good habits and better accept the experience. Ten o'clock in the evening is the time when people like to play mobile phones. This point pushes information, making it easier for people to click.
Mobile phone observer
Now the mobile phone industry is quite hot. From offline to online, there are many things related to mobile phones. Too many things are so complicated that it is difficult for people to tell them apart. The name skillfully uses the word observer, giving people a very professional feeling.
Beauty cosmetics daquan
The name is simple and direct, and the positioning is accurate. The word beauty is suitable for women at first glance, and most women like to make up, so the name is very attractive. The use of the word Daquan gives people a rich feeling, which means that there are various beauty techniques.