China Hot Pot Love Declaration:
Life is like going to primary school. Primary school, junior high school, high school and university all have grade one. Every time you finish the first grade, it indicates that you have entered the next stage. If it is said that the big flying cow hot pot was to follow the trend and run at the end of the market with your eyes closed, then this venture, joining the chain with pot friends, is a strategic decision made after rationally analyzing the market and carefully identifying the positioning of hot pot products.
Life is like going to school: primary school, middle school, high school and university, etc. Whenever you start your first year, it is a sign that you have entered the next stage of your life. You can say without thinking that the success of Dacheng Hotpot is just a "follow the trend", it is just a market chase without specific direction. But the establishment of this China hotpot chain store is indeed a serious strategic decision based on accurate product positioning and rational market analysis.
Hot pot is really a good project. 1900 years of history, she is the original ecological food of China. 1338. Hot pot was introduced to Japan from China, and now it has spread to the United States, France, Britain and other countries. If you want to join in, you have to do something dynamic. The development history of hot pot proves that it is a dynamic catering project with China characteristics and thousands of years of cultural heritage.
Indeed, Chinese hot pot is a profitable project in all aspects. It can be traced back to the year 100. It was originally created by China and introduced to Japan in 1338. Now it has been introduced to the United States, France and Britain. To join, you need to choose dynamic projects. The history of China chafing dish proves that it is a chafing dish with China characteristics and thousands of years of culture.
However, the competition for hot pot is also the fiercest. Sichuan's spicy hot pot, Guangdong's side stove and Beijing's charcoal hot pot are all unique in flavor and have a long history. How to find a blue ocean in the hot pot market? After studying every kind of hot pot, I found that the characteristics of these traditional hot pots are also their fatal weaknesses, such as spicy hot pot, but the oil is big, the heat is too high, and the edge-cutting furnace is quite fresh, but it has no taste, which northerners don't like. Charcoal hot pot in Beijing tastes good, but it's unsanitary and not environmentally friendly ... In this way, the blue ocean of hot pot market is health preservation.
However, this competition is fierce, because many A styles with unique tastes have existed for a long time, such as Sichuan cuisine, Guangdong cuisine and Beijing cuisine. The question is how to carry out the blue ocean strategy for China Hotpot. After studying every kind of China hot pot, I found that their characteristics are also fatal weaknesses. Despite the mouth-watering spices added to Sichuan cuisine, its greasy and high calorie are unattractive. Guangdong food tastes fresh, but it is not popular with northerners. Beijing flavor is not bad, but the disadvantage is that it is not hygienic and environmentally friendly. To sum up, my conclusion is that the blue ocean strategy of China Hotpot should be within the traditional concept of health promotion in China.
What do people lack now? The food is not bad, and the clothes are not bad. The lack of one is health and the other is affection. The same is true of health hot pot. Health preservation is to maintain life, and it is a knowledge that people can't finish learning all their lives. Nutrition collocation and acid-base balance are all pursued by everyone, but not everyone can do it. Love pot is to be a model of health care, and to be a "carefully managed and carefully managed" health care hot pot that others can't do.
What do people lack most nowadays? Eating and dressing is not a problem at all. They urgently need health and emotional care. These can be adapted to the new concept of China hotpot-Health China hotpot. Health promotion is just a theory that cares about people's health, and it is a lifelong research topic of human beings. Nutrition and acid-base balance are everyone's pursuit, which is easy to look forward to, but difficult to do well. Our goal is to adhere to the concept of health promotion and complete the "impossible task" of health promotion Chinese hot pot through meticulous management.
In the past five years, hot pot lovers have not only changed people's unhealthy habit of eating hot pot, but also promoted light food, so that people who like to eat hot pot can eat light and low-calorie food and keep fit. This kind of eating habit has gradually become an attitude towards life and is highly respected by people.
In the past five years, this China hot pot enthusiast company has firmly followed the unique concept of health promotion business model. We changed people's unhealthy habit of eating too much cooking oil. We have successfully spread the healthy concept of light diet among people. We have made hot pot fans have low calories. This death culture has gradually become an attitude towards life and is welcomed by many people.
A person's hot pot is lonely, and a group of people are jubilant when eating hot pot. In recent years, diners have developed the habit of keeping in good health for pot lovers, and franchisees have also tasted the sweetness of keeping in good health for pot lovers. This year, we set our sights on the national market. We met you when we were exploring the new future of healthy hot pot. I hope you can know, like and join the pot friends, and make healthy hot pot all over the country and the world together, so that more people can be happy together.
Eating hot pot alone is a kind of loneliness. Sharing with friends is really a happy event. After so many years, consumers of hot pot lovers in China have benefited a lot from our health promotion concept. For those who have joined our franchise business, they have begun to realize that they will never regret joining us. This year, we look at the whole country. In the development of our business, we hope all your friends can understand us, China hotpot lovers, hope you will like it, and hope you can all join us. We are united to make China hotpot lovers a national enterprise and a worldwide enterprise. Let's wish that more and more people all over the world can rejoice together for the fans of China hot pot.