At present, more than 80% of beauty salons in the market are facing two core problems: 1, insufficient customers; 2. Lack of technical personnel.

In fact, every store attracts a group of customers by expanding customers at the beginning, but over time, only a small number of customers (about 20-30%, or even lower) remain. This problem is nothing more than four reasons: 1, the previous customer drainage is wrong, not the target population; 2. Technology can't solve customers' problems (customers come to solve problems, and if they can't solve problems, customers will naturally not come again); 3. Poor customer maintenance (customer's transaction is the beginning of service, not the end); 4. Lack of systematic operation plan (customers can't be your sales staff, let alone your partners).

So, is it actually a lack of customers? No, what is lacking is good technology to solve customer problems (so I emphasize that we must be technically excellent and can really solve customer problems, otherwise we will be ready to close as soon as we open). What is lacking is good customer maintenance, which really serves every customer who opens a card. If you really care, customers will feel it. Of course, if you don't care, customers will feel it. The operation plan of the system may be lacking in most branches, and I am afraid that your technology is really awesome, and it will take a long time to rely on the accumulation of word of mouth.

Now I have studied for three days and two nights, and I believe everyone will not worry. The only thing missing is the problem of practice, which can be solved in the near future. At present, Dr. Luo's Chinese medicine clinic and Dr. Zhu's Chinese medicine clinic are about to open. Welcome to experience entrepreneurship. Of course, I will accompany you to experience, play and feel together. Next, there will be a pioneer in the beauty salon of the health center. I hope everyone can participate in the pioneer.

Technical practice, proficient in pain treatment. Be sure to remember that your customers want you to serve. I'm afraid I'll ask masters like Mr. Wang and Dr. Luo to help you serve your customers temporarily. If your follow-up service doesn't satisfy her, she may return the order. So, if you want to do this business, you must go through customs. If you are the boss or manager, if you don't do technology, whoever does it in the store will have to go through customs. Otherwise, you can't serve customers and the service is not good.

As for customer maintenance, the company has a three-day and two-night manager class, which specializes in training. Anyone who is unfamiliar with Huizhou can sign up and arrange for you to study at the headquarters. As long as you are willing, just spend some time studying. It's all ready-made

In fact, the general direction of the business plan is the same, but each store is different at present, and the plan is fine-tuned on the basis of the big framework.

For example, Ling, because of its accumulation, has a number of high-quality customers. Just make good use of the strategy of "turning customers into business partners" (as long as the effect is good, the service is good, and the recommendation is natural), then 170 customers will be brought every 20 days.

At present, for the Chinese medicine clinic I went to tonight, because Dr. Zhu has not run the clinic business for 3-4 years, although it is an old clinic, but it lacks seed customers, so I will directly regard this clinic as a new clinic, and start offline and online drainage for the people around the clinic, and find a group of seed customers first. Determine the three-step plan at night: 1. Advertising landing ii. After the arrival of the equipment, the technicians will be skilled in the operation within one week 2. Start the 49.9 customer drainage plan.

First complete the first phase of 200 seed customers, and then copy a spirit to trade in the old for the new.

The pain market is huge. You're welcome when you get it. Enter bravely and divide up quickly. At the same time, through the pain, let you and the store live well first (according to the standard of good life, make a monthly profit of 20 thousand yuan, otherwise enter the poverty alleviation class), and then put more suitable profitable products (projects) and profiteering products (projects) around your customer base. Of course, if you have suitable direct use, if not, go and find it (there is no shortage of good projects and products now).

Finally, add some questions related to store management.

A partner asked me, what about the original technicians and projects?

My suggestion: 1. "One country, two systems", what should be in the past or what, don't change. Only by not damaging the original interests can we ensure team unity and get things done well. New projects, with a new distribution model, it is best to open 55 (private chat about specific plans). At the same time, I want to tell you that the poor maintenance of customer sentiment has a lot to do with the traditional distribution mechanism, especially the "high basic salary and low commission", which is a roadblock for customer sentiment maintenance and must be reformed and adjusted. And "low basic salary and high commission" or "no basic salary and 5 commission" is a great means to mobilize everyone's enthusiasm. (Specific bosses should be reformed as appropriate)

Some people may worry that they will not open a card, get promoted, study or make progress. If you don't advance, you will retreat.

Therefore, you can refer to the above questions and suggestions. Of course, if there is a better solution, please contact me and let me improve it.