I have lived in a house in the suburbs of Guangzhou for more than a year and opened some small shops at the door. With the increase of occupancy rate, the business of small shops is becoming more and more popular. In order to save a few dollars, I also added more than a dozen shops and community group purchases.

So far, I think the best thing to do is the fruit shop at the door.

The name of the store is Xixi, which is catchy and can be remembered by adults and children.

Operation mode: front store+online WeChat group

What Hee Hee does are basically routine activities, and rarely do other "innovations" in a fancy way.

(1) Red envelopes every night-the luckiest prize.

Mode: Every night around 10, a red envelope with the amount of 3-5 yuan will be sent to the group, with a number of about 30. Fortunately, you can get a fruit or yogurt, such as 1 apple, a box of card yogurt and a box of strawberries. ....

Function: group activities are one of them, and more is to make users not want to quit the group and ensure that the group stays; Secondly, the luckiest users will basically go to the store to collect fruits, and will also consume other fruits by the way, which can basically cover the cost of prizes and red envelopes.

So, why not do such a thing with a cost close to "0"?

(2) Group buying of best-selling products

Mode: buy a variety every day, and everyone will pick up the dragon in the group in the morning and arrive at the store in the afternoon. Encourage advance payment, guarantee payment, and get the most beautiful fruit.

Function: Solitaire will be a herd mentality. When users buy alone, the purchase decision will go through several internal struggles (is fruit expensive today? How much do I have to buy to finish reading it? Does this family like to eat? ), taking orders will reduce this person's decision-making hesitation (everyone should buy delicious food, and group buying must be very favorable. If it is cheap, it doesn't matter if you buy more); Secondly, the order quantity will be known in advance when receiving the order, which is of reference significance to the purchase; Third, there are still many users who don't take the goods, so you are encouraged to pay in advance. The reward is to ensure that the goods you get are beautiful.

A long time ago, the idea that merchants were only interested in profits was deeply rooted, so I still didn't trust the clerk's selection of goods, and I also resisted the advance payment made by the clerk to help me choose goods. I tried several times and found that it was better for them to keep the goods than to choose their own fruits. Therefore, fruit solitaire is basically prepaid now.

(3) New product release

Mode: popular science on the function and health-care efficacy of new fruits in the store, and video/picture display of fruits (cross-cutting, vertical cutting and baking)

Function: First, fruit science popularization promotes the desire for fruit. For example, I, Sakyamuni, only know that it is expensive, but I don't know why. After reading the introduction, I decided to buy one and try it back. Second, users believe in the fact that they can see, and now the videos or pictures they try to eat let people see the quality through the screen.

(4) Within 24 hours, the quality problem will be returned and delivered to 38 yuan.

The store promises that the purchased fruits will be returned if there are quality problems within 24 hours.

My experience: I tried to buy watermelon and came back. After receiving it, the clerk made up the difference and took the initiative to send it home.

Full 38 yuan delivery: Full 38 delivery is mainly to take care of the situation that the family can't get out with their children, or can't get out in rainy days. On the one hand, the unit price of users has been increased, and there are many thunderstorms in Guangzhou. On the other hand, the disadvantages of declining turnover in rainy days have been avoided.

My experience: I bought durian and sent it home a few days ago. It is inconvenient for my mother to look after the baby by herself, and she also helps me take the garbage downstairs.

This service is really hard not to be liked!

Above, the enlightenment from the operation of a fruit shop in a residential area: (1) There are not many activities, and the quality activities should be continuously operated at a fixed frequency after considering the motivation and user participation. (2) Colleagues who have good service quality, can talk and let users recognize and consume will also actively recommend and spread.