Conversation is our regular behavior, but not all conversations are successful communication. Good communication skills can help beauticians transcend the topic of beauty, and then extend to the level of expressing concern and understanding the psychological and physiological conditions of customers, thus establishing a good and harmonious relationship between stores and customers. The following is an introduction of effective communication methods, which provides a framework for beauticians to create more effective communication skills, improve the harmonious relationship with customers, and then create good results that meet the specific environment and needs of beauty salons.
Yixiaoxiao service
Smile is the most common language in the world. If you approach someone with a smile, even if the other person is emotionally unstable, he will appear cheerful because of your smile. The so-called "opaque" is the truth. But if you force some smiling faces, this kind of smile will make the guests bored, so the smile must be sincere and heartfelt.
Second, introduce yourself to others.
80% of sales success depends on self-introduction, which shows his importance. A good and proper self-introduction can not only eliminate the embarrassment of being mistaken for an assistant, but also gain the special attention of the customer by offering help or explaining the purpose of your conversation, and show your concern for him.
Third, be good at listening and asking questions
"A talkative person must be a good listener" does not mean that a talkative person is good at listening to others. A good listener is a talker. God gave people a mouth, but their ears are a pair, which tells us that listening is more important than speaking. If you don't know what is most important to customers, you can let them go in one ear and out the other. Therefore, your suggestion will be regarded as priceless only after you fully understand the needs of customers. Being good at questioning is also an important communication skill. For example, if you ask "What cosmetics have you used in the past?" The answer you get will be "Have you tried this skin care product?" The answer is completely different. The former is an open-ended question, asking customers to explain what is important to them. Then the beautician can get specific feedback from customers on your understanding and suggestions. And make customers feel valued. If your customers think you care about them, they will listen to your advice.
Fourth, convey the message of trust and affirmation with emotion.
The emotion in flicker is an important feature of facial makeup personnel. If you expect you, it will bring great significance. First of all, we should develop a trust relationship with customers, and then absolutely avoid sharing skin care information of any specific customer with other customers. In other words, beauticians should develop a good habit of keeping customers' personal data confidential and show a positive attitude towards the products and services they provide, so as to make their careers more convincing and enhance customers' trust in beauticians.
Five concise languages
Beauticians should try to explain complicated beauty information in simple and clear language and avoid using unfamiliar beauty terms.
Remember the customer's name.
Trying to remember the customer's name is the most powerful way to establish a harmonious relationship. When the customer comes for the second time, the beautician can call out the customer's name while saying hello, which will make the customer feel concerned and valued, thus invisibly bringing the relationship with the customer closer.
Customer's follow-up service
It is indispensable for beauticians to provide follow-up services to customers. Due to fierce market competition, stores should turn passive into active, actively develop existing customers and strive to consolidate existing customers.