To solve this problem, we must first analyze the composition of hotel tourists. Generally speaking, there are five main groups of tourists in general hotels:
1, agreed customer
2. Tourist sources of travel agencies
3.OTA customers
4. Own channel customer source
5. Offline fitting
1, agreed customer
In terms of the source of the agreement, the validity period of the agreement signed between the enterprise and the hotel is the key. Considering that business travelers may have the need to work in the room, we can start from this point. Knowing what you do, hotel rooms can be equipped with some facilities that are conducive to work.
For example, WIFI/ broadband signals are unstable and fast; More comfortable ergonomic seats; There are some health tea bags in the room (you can take them away). The purpose is to improve goodwill and extend the validity of the agreement.
2. Tourist sources of travel agencies
The hotel cooperates directly with the travel agency. Quickly check in, improve communication efficiency, and pay more attention to the elderly and children among tourists, mainly to cooperate with travel agencies to better serve tourists. Tourists are highly satisfied with the hotel, and travel agencies will naturally cooperate with the hotel for a long time.
3.OTA customers
You can also call it online fit. In today's Internet traffic era, OTA tourists are the most important source of tourists for most hotels.
These guests need to be careful. If they are not satisfied with the bad reviews on the Internet, it will be difficult to get them. Many platform rules are user-oriented.
There are two tips:
Hotel rooms should be consistent with the online description. This is a place that many OTA guests pay special attention to. Once they are inconsistent, they will think that the hotel is cheating, and their goodwill will drop sharply.
(2) Provide some services beyond their expectations in time. For example, if there are vacancies in the hotel, offer to upgrade the room type for free, or give away extra fruit bowls and snacks. Most people will be very satisfied and give five-star praise. At this time, the hotel can take the opportunity to invite them to become members, or pay attention to the official WeChat account and deposit the traffic into its own private pool.
4. Own channel customers
Use marketing tools, such as fission distribution, group buying, red envelopes, new strategies, etc., to bring old users to new users under the stimulation of interests. Based on social relationships, it can spread quickly, and hotels can get a large number of effective orders and customers in a short time.
5. Offline fitting
The number of offline individual customers is small, and the most effective way is to directly discount and promote the transaction, and don't let go of any one.
JEM Dragon Hotel direct selling platform supports the opening of official online booking platform, and the platform operation is integrated. Official channel booking is directly connected to PMS, which is more efficient without manual moving. Help hotels gain customers in the public sector and achieve growth in the private sector. Rich traffic entrance, making private domain drainage no longer difficult. Pass orders between hotels to increase hotel occupancy.