1, help thinking: viral spread, the whole people.
Power marketing is a kind of viral communication. Through continuous forwarding support among friends, it can achieve rapid communication and national attention. The usual way to help thinking is that technology companies add a column to help when making active micro-pages. When a user participates in an activity, after entering information such as name and mobile phone number on the activity page, click Sign Up and then enter the specific activity page. If a user wants to win a prize, he should forward it to a circle of friends and invite friends to help. The more friends help him, the greater the chance of winning the prize. In order to give full play to the initiative of Wang, friends who participate in Wang can also draw a lottery. In this way, because of the attraction of the grand prize, you can achieve the purpose of pan-communication through the attention and forwarding of the applicants and their many friends.
Using WeChat to help you think, you can not only clearly grasp the basic data and information of the applicant in the background, such as name, gender, mobile phone number, etc., but also tap his circle of friends to the greatest extent, so that more people can pay attention to and even participate in this activity. This multiplier effect in economics makes the news of activities multiply and corporate brands spread rapidly.
2, grab the red envelope thinking: elite communication, quick results
The thinking of grabbing red envelopes, as its name implies, is to provide users with some red envelopes with practical value, attract the active participation of society through grabbing red envelopes, arouse strong concern, find potential customers and implement targeted marketing. The thinking mode of grabbing red envelopes is more suitable for e-commerce companies. After the customer gets the red envelope, he can spend it in the online shop. This not only plays a role in brand promotion, but also drives the sales of shopping malls. The thinking marketing of grabbing red envelopes is generally provided by merchants, from which more than N red envelopes with different amounts are dispersed. Users who want to participate must first pay attention to and fill in the registration information to become a member of a merchant, and then go to the activity page to collect the red envelope and deduct the consumption within the specified time.
Nowadays, many businesses have become accustomed to launching a game of grabbing red envelopes at celebrations or festivals for the whole people to grab. In fact, the merchants seem to have made a red envelope and made money, but in fact they have got their own target consumers, which has effectively promoted the sales of goods. Therefore, the thinking of grabbing red envelopes is a very effective marketing tool for e-commerce, which has achieved good economic and social benefits in a short time.
3, traffic thinking: pain point marketing, rapid spread
In the Internet age, traffic is king. If there is no traffic on the website, it is simply "water without a source, a tree without a root". For mobile Internet users, traffic is like "people are to water and cars are to oil". Therefore, grasping the pain points of consumers also grasps the fundamentals of marketing. The basic idea of traffic thinking is to forward traffic, and users can get a certain amount of traffic as long as they forward a company or a product's micro-page.
Winning customers with traffic is a common method for operators. For example, Guangdong Mobile, as long as it pays attention to the official account of "Guangdong Mobile 10086" WeChat from August 4, can participate in the WeChat traffic red envelope lottery. During the activity, traffic can be obtained through free lottery, and the extracted traffic can be exchanged for any mobile phone user of Guangdong Mobile. Of course, in order to achieve a wider spread, it is necessary to "send it to friends" or "share it with friends" after winning the prize, which will lead to a large-scale viral spread in just a few days.
4. Game thinking: exciting marketing, butterfly effect.
The concept of game thinking is very simple, that is, to know a brand through the forwarding and dissemination of games. In the strategic development direction of WeChat, games and socialization are its key points, which shows the position of games in the mobile Internet. Wechat games are characterized by novel design, cuteness, simple but not monotonous rules, and can attract a large number of users in just a few minutes.
"I surrounded the nerves in the cat with X steps, defeated X% of people and won the title of XXX. Can you pass me? " -"Peripheral Nerve in Cats" should be a classic of 20 14 WeChat game. This small WeChat game, which took only one and a half days to develop, captured the excitement of users because of its simplicity, fun and competitive intelligence. As soon as it appeared, everyone was attracted by this cheap white cat, constantly brushing the screen and forwarding it. In just a few days, the number of users climbed to hundreds of millions. After careful analysis, the game "Nerve in Cats" uses contrastive language, arouses users' inner comparative psychology, and captures people's nature and excitement in playing the game, thus obtaining a huge butterfly effect.
5, holiday thinking: convey the atmosphere and spread the brand.
It is a good tradition for China people to exchange greetings on festivals. After experiencing letters, phone calls and text messages, this year, WeChat blessing has gradually become popular. A voice, a few words, a video, simple but warm. Festive thinking is to take advantage of the opportunity for people to send blessings to each other, implant brand image in WeChat text or video, and spread it appropriately.
Enterprises that want to promote sales on Valentine's Day, Tanabata, Spring Festival and other festivals can also make a short video of blessings in advance, and extend festive greetings to everyone in the WeChat circle in advance; Attractions and hotels that want to attract users to travel for a long vacation can use blessings to do WeChat circle marketing before the "May 1" and "Eleventh" holidays. A simple blessing conveys care, but spreads corporate brand.
6. Grand prize thinking: high forwarding rate and wide participation.
"Under the four rewards, there must be brave people." Since ancient times, awards and rewards have been irresistible temptations for many people. Borrowing the internet, setting up prizes for promotion is tickling users. In the current WeChat marketing, giving prizes or even grand prizes is the most used trick by media and enterprises. Strong strength, house or car as a grand prize; The weaker ones often use communication tools that young people like, such as iphone and ipad, or tickets, movie tickets and travel vouchers as prizes, and the effect is good.
It can be said that the grand prize thinking is aimed at the itch of consumers. As long as there is a prize, someone will participate. As long as there is a grand prize, many people will participate and forward it. Enterprises and activity brands, with the extensive participation of users, have been strongly disseminated and promoted. Of course, WeChat activities like real estate, because the prize is a purchase voucher, can find the target customer group through the forwarding of WeChat friends circle, and carry out targeted marketing through background data.
7, crowdfunding thinking: gather sand into a tower, gather sand into a tower.
Crowdfunding refers to the mode of raising project funds from users in the form of group purchase or pre-purchase. Compared with traditional financing methods, crowdfunding is more open and flexible. Accurate grasp of the circle is the core competitiveness of WeChat crowdfunding.
Raising money to open a shop is just one of the simple cases. Wechat crowdfunding thinking is more used for product sales, such as "authentic low-priced hairy crabs". Crowdfunding is an efficient way of venture capital, no matter from the perspective of sponsors or investors. For sponsors, the financing method is more flexible, while for investment users, they can get better returns in the shortest time. Therefore, WeChat crowdfunding thinking is also a good way of WeChat marketing, with fast spread, wide spread and great benefits.
8, life thinking: naturally, moisten things silently.
Life thinking is to publish people's daily life knowledge to WeChat platform, and through the forwarding of this information, it plays a good role in communication. Nowadays, people's demand for quality of life is getting higher and higher, and the demand for life knowledge is also growing. The forwarding rate of life-related knowledge on the internet is quite high, such as treating winter diseases in summer, traveling on holidays, the top ten food places, the most beautiful homestays and so on. All information related to life, travel, food and education will attract people's attention. Moreover, this information is not only suitable for forwarding, but also collected by many people. In this way, it is the second spread of information. Therefore, it is a good idea to implant product pictures, words or make links to spread these life information.
Medical Wechat, such as Fang Huichuntang and Tong Ren Tang, can often publish some life information about health care and medicine, and spread themselves through the forwarding of these information. Some travel wechat can publish information about some scenic spots, or accommodation, and promote themselves or related hotels and scenic spots through the high forwarding rate of these information. With life thinking, information dissemination must be highly concerned and practical by the public. Promoting activity information or corporate brand in this high-intensity information can achieve the effect of moistening things quietly.
9. News thinking: Let the brand fly with the news.
News thinking is spread by breaking news or news with high attention. In the era of mobile internet, the speed of news dissemination has been calculated in seconds, and major news happening anywhere on earth can be transmitted to every corner of the earth in an instant. And its reading volume in the WeChat circle is often hundreds of thousands or even millions. Therefore, if advertisements are implanted in news with such a high forwarding rate, its communication influence is immeasurable.
Among the media in Zhejiang, breaking news section was set up on WeChat platform for the first time, and news events were reported in the first time, and posted on the network, so that the audience could know more detailed content faster. After several months of trial use, it has achieved good social response. In the future, I will try to implant brand advertisements and let them fly with the news.
10, exam-oriented thinking: because it is popular, it is widely used.
Test thinking is to spread some brands through some small tests, such as IQ test, EQ test and psychological test. In today's WeChat circle, various tests are very popular. These tests on emotional intelligence and IQ are eye-catching and easy for people to click on. At the end of these tests, "Share in a circle of friends, and test answers will automatically pop up after sharing". There is no doubt that there will be secondary communication, and websites or consulting institutions hidden at the beginning or end of these topics will also promote themselves in the secondary communication.