To deepen the construction of popular science culture of traditional Chinese medicine, we must act immediately, persist for a long time and advance scientifically. Let's talk about personal shallow suggestions and ideas on the all-round, multi-form and multimedia popularization of Chinese medicine science and culture construction.
Develop traditional Chinese medicine cultural products that have an impact on teenagers.
In order to maximize the effect and efficiency of popularization and publicity, the popularization of Chinese medicine should start with dolls. Because it is much easier to cultivate children's interests and shape their values than to change adults. Teenagers should be one of the key targets of Chinese medicine culture and popular science propaganda. According to the thinking characteristics of young people, we should innovate forms and develop influential cultural products of traditional Chinese medicine.
Write a "three-character classic" of Chinese medicine knowledge for children and primary school students. In the content of children's and primary school textbooks, increase the knowledge of Chinese medicine culture. Incorporate Chinese medicine classics into Chinese cultural classics reading activities. It is understood that Changsha Nobel Cradle Education Group has involved this point in the research of preschool education textbooks undertaken by the Ministry of Education in the 15 th and 11 th Five-Year Plans.
Design and produce some high-level public service advertisements and product advertisements to promote Chinese medicine. Visual image has a great influence on children, and many children can recite a large number of TV advertisements effortlessly. Therefore, the relevant departments can design and produce some high-level public service advertisements and product advertisements to promote Chinese medicine, so that our next generation can not only know Tylenol and "White Plus Black", but also know Liuwei Dihuang Pill and Shennong Herbal Classic; Make them not only familiar with public service advertisements such as "knowledge changes fate", but also know that "being a good doctor without a good face" can be both the career orientation of the ancients and the noble choice today.
Organize the National TV Grand Prix on Chinese Medicine Knowledge for Teenagers. Such programs can greatly enhance Chinese people's understanding and trust in Chinese medicine, and give a group of children viewers the idea of learning Chinese medicine in the future.
Publish a number of intellectual and interesting cartoons and animation products. Publicity in the form of cartoons and animations is most easily accepted by children. We should organize our efforts to create Chinese medicine knowledge or comic books with high ratings like The Journey to the West and Zheng He's Journey to the West.
Strengthen the construction of Chinese medicine culture in Chinese medicine hospitals
There are more than 3,000 Chinese medicine hospitals in China. Chinese medicine hospitals at all levels are the main places of Chinese medicine medical activities at present, and they are duty-bound to become the main force of Chinese medicine culture and popular science propaganda. The Guiding Opinions on Strengthening the Construction of Chinese Medicine Culture in Chinese Medicine Hospitals issued by state administration of traditional chinese medicine in 2007 clearly pointed out that Chinese medicine hospitals should fully embody the cultural characteristics of Chinese medicine through the construction of values, behavior norms and environmental image, so that people can truly feel the unique Chinese medicine service from the aspects of values, diagnosis and treatment methods, service attitude and diagnosis and treatment environment. At present, the construction of TCM culture in TCM hospitals has become a hot topic, and relevant departments at all levels should give more attention and support. Traditional Chinese medicine hospitals should explore new ideas and innovate forms, so that traditional Chinese medicine hospitals can become the main front for spreading and promoting Chinese medicine culture. For example, the image construction of traditional Chinese medicine cultural environment in traditional Chinese medicine hospital should start with architectural style, interior decoration, diagnosis and treatment environment, image recognition and so on. And make full use of the courtyard, lobby, corridor, waiting area, consulting room and other areas to fully display the culture of Chinese medicine and form a strong cultural atmosphere of Chinese medicine in the whole hospital. Make full use of various facilities such as hospital billboards, wall newspapers, booths, showrooms, video systems, and indicating signs through various carriers and forms such as theme activities, pictures, and words. , from the origin of traditional Chinese medicine, basic knowledge, characteristic therapy, health care methods, introduction of famous doctors, diagnosis and treatment guidelines and other aspects to widely publicize the culture of traditional Chinese medicine. It is necessary to take the form that the masses can understand, understand and love to watch, and actively carry out the publicity activities of Chinese medicine culture for the masses.
Traditional Chinese medicine culture propaganda focuses on the grassroots.
Rural areas are fertile ground for the development of Chinese medicine, and farmers are the staunchest supporters of Chinese medicine culture. We should keep pace with the times and increase the publicity of traditional Chinese medicine in rural areas. For example, organizing the compilation of "Rural Chinese Medicine Promotion Course" to improve the professional level of rural Chinese medicine and improve the status of Chinese medicine in the eyes of farmers is the biggest publicity for Chinese medicine. In view of the fact that some rural areas like to carry out publicity and education in the form of radio, we can organize the compilation of the Radio Draft of Rural Chinese Medicine Knowledge to enrich the broadcast content and make farmers apply what they have learned. Seriously organize Chinese medicine college students to "go to the countryside" activities. It is necessary to take Chinese medicine culture and popular science propaganda as the main content of Chinese medicine college students' "going to the countryside" activities, innovate forms, and carry out Chinese medicine culture and popular science propaganda in the form of leaflets, knowledge books, lectures, cross talks, allegro and entertainment programs that farmers like.
In the national medical network system newly planned by the Ministry of Health, community health service will undertake a greater historical mission. At the 2009 National Health Work Conference, it is planned to build or transform 3,700 community health service centers and 1. 1.000 community health service stations within three years, and the central government will support the construction of 2,400 community health service centers in economically underdeveloped areas, basically achieving full coverage of urban community health services. Chinese medicine culture and popular science education should seize this opportunity and increase the publicity of Chinese medicine culture in the community through community health institutions. For example, make full use of community wall newspapers, window publicity and other forms to strengthen the education of TCM health care knowledge. You can organize forces to compile and publish the Knowledge Collection of Community Chinese Medicine Blackboard Newspaper. Set up a community propaganda group to carry out free clinics of traditional Chinese medicine and popular science education for a long time.
Attach importance to online propaganda means
In the network era, Chinese medicine culture and popular science propaganda must attach importance to the network position. For example, establish a professional website for cultural construction of traditional Chinese medicine. It is directly built by authoritative organizations in state administration of traditional chinese medicine, gathering experts to create a professional website with the most complete information and the highest level, which has a strong influence on the online promotion of Chinese medicine culture. Establish a website for popular science of traditional Chinese medicine. Established directly by an authoritative organization in state administration of traditional chinese medicine, it devotes itself to the creation and publicity of popular science works, conducts research on the creation of popular science works of traditional Chinese medicine, and attracts more experts to join in the creation of popular science works of traditional Chinese medicine.
Other forms of publicity
Encourage private financing to shoot TV dramas that have a far-reaching impact on promoting Chinese medicine culture, such as Dae Jang Geum, select themes and create in depth. The influence of a good TV play on the Chinese medicine industry is sometimes immeasurable.
Set up a group of Chinese medicine lecturers. Referring to the market operation mode of Hunan Satellite TV's "Super Girl" and other talent shows, members of the national audition lecturer group competed for the championship and runner-up. Competition speeches can be compiled into popular science books for public publication, and competition audio-visual materials can be recorded into CD-ROM videos for public publication.
Write inspirational wall charts of famous doctors' famous sayings and post them in public places such as school classrooms to educate students in Chinese medicine colleges and universities and enhance their learning confidence.
Compile calendars and desk calendars of Chinese medicine knowledge, and use some commonly used objects to infiltrate the popularization of Chinese medicine culture into the invisible.
In short, to carry out in-depth and lasting popularization of traditional Chinese medicine requires us to strengthen the close ties between traditional Chinese medicine and the people and vigorously promote the popularization of traditional Chinese medicine into communities, rural areas and families. It is necessary to carry out popular science propaganda with practical, all-round, multi-form and multimedia contents for people of different ages, different working environments and different lifestyles.