On scientific and technological innovation
Through the invention and value realization of science and technology, the double helix interaction between technological progress and application innovation of tea industry will be promoted. Shenzhen International Tea Expo advocates the research and development of deep-processed tea products and their applications in health care, beauty, daily chemicals, household appliances and other fields, which will help to cultivate corresponding emerging consumer markets.
Investment and financing cooperation
Shenzhen International Tea Expo has forged a profound friendship with the governments of various producing areas in China. Find a suitable, mature and strategic government to cooperate to build a "world tea town", and integrate tea industry resources through BOOT mode financing, and position it as a "world-class theme leisure and holiday destination, an important platform for international tea industry economic cooperation and cultural exchange, and a national tea industry agricultural demonstration base". And attract foreign institutions to invest in tea industry and commercial real estate.
Brand marketing planning
In the smile curve and wealth distribution pattern of cultural industry, the added value is more reflected in the design and marketing at both ends. Shenzhen International Tea Expo invites brand marketing planners to participate in the development wave of the world tea industry, helping these people to connect with tea enterprises in need and create value for them. Promote the transformation of China from a "tea-producing country" to a "tea-producing country".
International market research and development
Shenzhen is one of the best trading ports in the world. The initial goal of Shenzhen International Tea Expo is to build an international regional market in East Asia and Southeast Asia, and apply the most-favored-nation treatment principle in GATT to gradually make Shenzhen the only tariff isolation zone of the international tea industry, thus completing the upgrading of Shenzhen from an international regional market to an international market. China is no longer just the original tea factory of the world, but also the tea trade center of the world.
History of Shenzhen Tea Expo
The first China (Shenzhen) International Tea and Tea Culture Expo won its first battle in Shenzhen Convention and Exhibition Center in February 2008.
On June 5438+February 10, 2009, the second China (Shenzhen) International Tea Culture Expo, jointly sponsored by China International Tea Culture Research Association, China Tea Society, Shenzhen Council for the Promotion of International Trade and Hong Kong United International Exhibition Co., Ltd., and hosted by Shenzhen Huajuchen Industrial Co., Ltd., came to an end in Shenzhen Convention and Exhibition Center. It brings together hundreds of well-known domestic tea brands and exquisite handicrafts such as purple sand, porcelain, root carving and tea set. In 2009, the second tea fair reached another climax, with 650 exhibitors sharing all the booths, and the number of visitors in four days reached 654.38+0.2 million. Cash and credit card transactions reached 26 million RMB, and statistical orders reached nearly 50 million RMB. In addition, 25,000 overseas buyers entered the museum. Among overseas buyers, Hong Kong buyers account for about 35%, Southeast Asian buyers account for about 28%, and overseas buyers such as South Korea, Japan, Malaysia, Singapore, Thailand and Sri Lanka come to purchase.
The 5th China (Shenzhen) International Tea and Tea Culture Expo was held in Shenzhen Convention and Exhibition Center from February 20th to 23rd, 1965. We look forward to your participation. The 6th Shenzhen Tea Expo will be held in Shenzhen Convention and Exhibition Center from July 3 to 6, 20 13. This exhibition will join hands with the second Shenzhen Wine Expo to create a "Tea and Wine Festival". Five months later, from June 9 to 22, 20 13, 12, 19, the 7th Shenzhen Tea Expo will continue to stage the Tea Festival, and the "China Tea Leaders Summit Forum" and the "Dingcheng Award" will continue to be the vane activities of the tea industry.