First, the value of the community
When creating a community, we are in no hurry to attract people and interact. First of all, I should think about what value the community I created can bring to my users and my group friends. With this value, we can easily create goals and have the motivation to follow them.
After users join the community, what can we provide and what pain points can we solve for users. The value of the community can determine the benchmark for a user to choose a group, and can also screen out some users who meet the values.
Second, the threshold of the community
A high-quality community must have a threshold. The significance of the threshold is not only to improve the difficulty of joining the group, so as to screen the first wave of prospective users, but more importantly, the threshold can increase the attention of users, play a binding role, and play a role in managing the community in the future.
If I spend money to join a club, I will cherish this club, strictly abide by the rules of the group and actively interact with the group. This is the role of the threshold.
There are two thresholds at present: paid and free. The form of payment can be annual fee or permanent, or the form of enrolling in a course before joining the league; Free includes forwarding posters or filling out questionnaires. No matter whether it is paid or free, no matter what form it takes, in the final analysis, it is necessary to effectively restrain some behaviors of users with thresholds, so as to keep them consistent with the values when building a group.
Third, the rules of the community
In the process of attracting people, it is bound to be managed through a series of behavioral norms, which is the community rule. The community threshold is to distinguish and restrict before joining the group, and it will take effect after successfully joining the group.
Community rules include many different industries and rules, but the main points are still interoperable. Community notice, group profile, welfare, nickname, self-introduction in the group, etc. These can usually be delivered to users at the first time.
Fourth, the kol of the community.
Some people want to ask, why is there this position?
People's energy is limited, and it is impossible to manage n groups at the same time. At this time, they need a helper, and this helper is the kol resources in the community. If it's a machine, it's not as good as kol. After all, the machine has no temperature and can't maintain feelings. In addition, if there is a crisis of public opinion, the machine is irreplaceable.
Kol resources have a certain degree of discourse power and trust in the community, which can assist and replace the group owners in management, and can be selected from existing friends or additionally cultivated. Similarly, these people should be bound by the incentive and elimination system to prevent illegal intrusion.
Summary: community operation
1. Building community values
2. Community threshold setting
3. Establish community rules
4. Cultivation of community kol