Strategy 1: Any successful teahouse marketing needs to properly position the tea brand first, and at the same time convey this positioning demand to the target consumers by means of integrated marketing communication, so as to gain the recognition of consumers in the sales market. If an enterprise has many products and responds to different sales markets in a differentiated way, it needs to launch a tea brand combination positioning mechanism, launch different sub-tea brands for different sales markets, and differentiate the demand positioning and dissemination of sub-tea brands, which can not only enhance the overall market competitiveness of tea brands, but also obtain as many profits as possible.
Strategy 2: Teahouses have become one of the most important management methods today. This relatively new business model enables enterprises with tea brand power and operational power to develop rapidly. For franchise chain operators, if they operate properly, they can make enterprises leapfrog the conventional development and win the sales market quickly. Starbucks coffee and Wal-Mart are among them.
Only when you are prepared can your teahouse develop for a long time.