Many of them have become great logo designs. Although a LOGO seems to be a trivial matter, it represents the whole company or brand and must convey recognition, value and more information. Not a "small" design. It can be the most important design of a company, and it will also guide the future design and brand decision. In this guide, you can learn all the necessary steps to create a good logo for your project or potential customers.
What makes an excellent LOGO?
The most vivid part of a logo, especially a logo with only a small proportion of pictures or words, is the pattern, so you must learn how to design the logo pattern.
How to design logo patterns? For newcomers, don't worry. It doesn't matter if you have no clue, and it doesn't matter if you have no experience. The most important thing is to find methods and rules.
Abstract graphic signs are also suitable for diversified enterprises, because they convey emotions and tone, rather than specific company types. A LOGO does not necessarily need to directly reflect what the company does.
If the customer's own products you design are specific products, it will be easy. You can use their products to design patterns (if there are many kinds of products, we can try some of them, each of which will convey different meanings). If the customer provides a certain service (such as a hotel), then we can look for it in a certain environment, such as a cactus (a hotel in a tropical area) or a teapot.
If the realistic image cannot be accurately expressed, you can try the second step, using symbolic pattern design.
A symbolic pattern is usually pleasant, which conveys some intangible information of the company, such as a sense of strength. The symbolic pattern we are looking for is not a very abstract and mysterious pattern element, but must be instructive (like some signs) or something we often see.