2.B2B customers. Customers buy your products (or services), attach your products to the products within their own enterprises, and then sell them to other customers or enterprises to win profits or obtain services.
3. Channels, distributors and affiliates. Individuals or organizations that don't work directly for you usually don't have to pay you. Such customers buy your products for sale, or act as representatives or agents of products in this area.
4. Internal customers. Individuals or institutions within an enterprise (or affiliated enterprise) need to use the products or services of the enterprise to achieve their business purposes. Such customers are often the most easily overlooked, and over time, they are also the most profitable (potential) customers.
5. Lenovo's customer segmentation method. Lenovo's customer segmentation under the product marketing (distribution) business model mainly divides customers into two types: sales channel customers and end users.
Extended data:
The purpose of customer classification is not only to realize the unified and effective identification of customers within the enterprise, but also to guide the application of strategic resource allocation and tactical service marketing countermeasures in enterprise customer management, and to support enterprise customer-centered personalized service and professional marketing.
Customer classification can analyze customer's consumption behavior and consumer psychology. Enterprises can provide different product contents for customers with different behavior patterns and different promotion methods for customers with different consumption psychology. Customer classification is also the basis of other customer analysis. Mining in classified data is more targeted and can get more meaningful results.
Baidu Encyclopedia-Customer Classification