One of my classmates wrote about the methodology of explosion, which basically means that apart from the excellent elements of the product itself, explosion also needs to create scenes and user interaction, draw users in to contribute insight and creativity, increase users' stickiness, and more importantly, help users better show themselves, such as making friends through this product, such as installing a high-temperature camera in the oven, and then getting an automatically generated short video with delay with the oven APP, thus turning the boring baking process into a boring process.

It can be seen from students' cases that the underlying logic of explosive products is to meet the social needs of sharing or self-expression in human nature. The explosion may be windy, surprising and finding the public's eye; However, if you just want to make a profit by rapid and continuous explosions, it may be weak. Just like the brand in the previous analysis, they don't know what the market is like now. Does the consumer approve it?

In this era of constantly challenged values, enterprises will eventually find their own classic model, break the shackles of time and space, and let the touch last forever. In other words, we need to find the underlying logic behind the explosion, what did we do right, what value did we provide to users, and can this value be migrated?

I think of the methodology of explosive products taught by Soviet teachers. In a sense, it is not just explosive products, but the methodology of product innovation. The Soviet teacher put forward:

1, based on human nature. Just like the oven and camera above meet people's social needs. Products should not only meet the needs, but also give users a profound experience, such as pleasure and connection; Such as creation and self-realization.

2. Supported by scientific and technological innovation. For example, Apple integrates the latest technology and the best resources, so it can continue to develop explosive products from generation to generation. In this sense, all traditional industries can be redone because new technologies emerge one after another.

3. Focus on one direction. Do subtraction, highlight your core advantages, can't want everything, find the point that can give users the greatest value, and then make a hole.

4. Iterate along the anchoring direction and don't change for the sake of change. Classics stand the test of time, and the so-called fashion is actually reincarnation. There is also the so-called craftsman spirit, striving for perfection, and finding a breakthrough in this process may be a new world.

There are many explosions in this era, but there are no classic models. Why? Because of the need for precipitation, technology, services, corporate mission and values, what to do and what not to do, especially in the case of fierce competition and great environmental changes, can your choice stand the test of time? Will we walk and forget our initial heart, or will we be dazzled?

Think about it this way, the advantage of the company is small, and the asset scale is only a means for the enterprise to achieve its own goals. The value of an enterprise is not reflected in the scale of assets, but in the speed and efficiency of its income. Then we can actually follow our initial intentions step by step and be more focused.